Goodiebags !? Day two – Amsterdam Fashion Week 2010

This year we pay attention to the goodiebags we receive at every fashion show. Although they’re called goodiebags, not everything that’s inside is really a goodie. Therefore we review the bags we receive during the Amsterdam Fashion Week and estimate their value.

At the end of the week we’ll announce the Goodiebag winner. Check it out!

The goodiebag we received at ELSIEN GRINGHUIS’ fashion show contained:

Useful

Face powder – Maybelline
Box with eye luminizer, lipgloss, nailpolish and two hairproducts – Redken

Spam
–

Estimated value: € 20,-
Rating: 7

The goodiebag we received at the INDIVIDUALS by AMFI fashion show contained:

Useful

Sample parfum (small + large) – Idylle
Butterfly-broche

Spam

Folder – Laimbock
Two postcards – AMFI

Estimated value: € 5,-
Rating: 4

The goodiebag we received at MADA VAN GAANS’ fashion show contained:

Useful

A Mada van Gaans bag
Two ball points – Toppoint
Color enhancer for blond hair – Redken

Spam

Folder – Ariane Inden

Estimated value: € 5,-
Rating: 5

The goodiebag we received at Camilla Norrback’s fashion show contained:

Useful

Lipbalm keycord –  Volvo Ocean Race
Book by Martin Bril, named ‘Zweedse liefde’
Liv: Volvo Lifestyle
Magazine Esquire

Spam

Keyring – c30

Estimated value: € 15,-
Rating: 6

Petrovsky & Ramone over rituelen en locaties

Photographers Petrovsky & Ramone about rituals and locations at the Amsterdam Fashion Week AIFW, fall winter 2010.

[vimeo]http://vimeo.com/9054576[/vimeo]

Cecile Narinx op zoek naar hapjes

Cecile Narnix op zoek naar hapjes tijdens de Amsterdam Fashion Week, AIFW.

[vimeo]http://vimeo.com/9054486[/vimeo]

Goodiebag!? Mada van Gaans

The goodiebag we received at Mada van Gaans’ fashion show contained:

Useful

A Mada van Gaans bag

Two ball points – Toppoint

Color enhancer for blond hair – Redken

Spam

Folder – Ariane Inden

Estimated value: € 5,-

Rating: 5

Frontrow day one – Amsterdam Fashion Week 2010

The evening of the openingssoiree was visited by a lot of familiar fashion faces. Right before the shows of Jan Taminiau and Mattijs began, we photographed the people sitting front row…

Streetwear Amsterdam FW10 Day 1

What are you wearing during the fashion week? Your Burberry-boots, your latest D&G-vest or that vintage YSL? Maybe we’ll spot you in Paris, Milan, New York or Amsterdam. During the fashionweeks we refresh our streetwear posts regularly. We don’t judge, we’re not the fashion-police, we just enjoy fashion and your own personal style. Next stop: Amsterdam.

Amsterdam Fashion Week Backstage Impressions #2

Backstage at the beauty area. A good fashion-show can’t do without a good make-up and hair.

Amsterdam Fashion Week Backstage Impressions #1

SMILE! Mattijs poses after his show backstage with all the models. His collection was well received.

Linda Valkeman Amsterdam Fashion Week fw2010

The winter collection of Linda Valkeman had some handmade materials mixed with futuristic shapes. We saw patchwork clothes with frayed ends and large visible seams. The models walked the runway in a slow pace wearing clog-like shoes. Linda Valkeman used diverse colors like faded blue and green.

Linda Valkeman (25) is a graduate of School of Arts in Utrecht and followed the master-program at the Fashion Institute Arnhem. At her website she tells more about herself in a short, telegram-like way. She is a night-reveller, a huge fan of Maison Margiela, born blond, lives in structured chaos, is inventive, fashionated by timelessness and searching for a clash. And she likes  vintage, the 20-ties, new york, simplicity and deadlines. Well, enough things a good designer needs to get somewhere.

Mattijs Amsterdam Fashion Week fw2010

Tonight we saw what Mattijs was all about. His fashion show contained some qualitative, wearable fashion items.

Just as in his latest collection he presented a lot of pleated designs, like a black and a red pleated dress combined with golden belts and bracelets. Other eye-catching details were ruffles and frayed ends with long threads hanging at the bottom of some dresses.

We saw a fur balloon-shaped skirt and tops with puffy sleeves. The models wore snake leather shoes.
Mattijs used crazy color combinations like turquoise with pink. And again we saw a lot of metallic and shiny fabrics.

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