This was AIFW SS2012

Fashion is vaporized. All cameras are packed. Make up dissolved. The stage disappeared. This 15th edition of Amsterdam International Fashion Week attracted more than 18.500 people, less than last edition due to the bad weather.

But all in all visitors enjoyed the vibe and nice shows, to name some highlights: the Lichting 2011 award, Frans Molenaar Awar, Lab-shows, Sage & Ivy-show in the Spartelvijver, SIS by Spijkers & Spijkers, the pr-stunt of Zeeman by FRANK, Jan Boelo and the Hunkemöller-show. A special thanks to the Fashion-week wo made it all work out smoothly. See you all next year.





Streetfashion AIFW SS2012 Day 5

July 18, 2011 by  
Filed under AIFW, Amsterdam, Events, Featured Items, People, Streetwear

The final day of the Amsterdam International Fashion Week brought a lot of fashionable people to the venue. Although an umbrella was still the best accessory to take with you.

Jan Boelo backstage at AIFW SS2012

The collection of Jan Boelo really rocked, as did the backstage. Take a look at one of the last shows at the AIFW SS2012.

Which crew are you? The A-team of AIFW

The fifteenth edition of Amsterdam International Fashion Week is a fact. More than 18.500 visitors came to the Westerpark and downtown-program, 1500 less then last year. Due to the bad weather some people decided to stay home and watch the shows via internet. Thanks to the renewed organisation at the AIFW the programme went smootly.

So we thought it’s about time to introduce the crew, or A-team, that is the motor behind the organisation of the Amsterdam fashionweek, which is the number six on the list of international fashion-weeks. But of course this week wouldn’t be possible without the commitment of the other team-members Holly Syrett, Judith Hafkamp, interns and volunteers.

Meet the A-team, from left to right: the best dressed program-director we know Carlo Wijnands, shareholders Hans van der Linden, Bart Maussen and Wouter Zick.


Outsider at AIFW SS2012, part 2

July 17, 2011 by  
Filed under AIFW, Amsterdam, Backstage, Featured Items, Team

Photographer Nick Helderman is new to the world of fashion. He knows his way quite well in the music-scene, but is still an outsider to the wonderful, glamorous, intoxicating, exaggerated world of fashion. Peter Stigter invited his talented colleague to experience the Amsterdam International Fashion Week and try to capture his vision in images. Today, part two.

Nick Helderman  lives in Amsterdam. He published in Het Parool, Glamcult and OOR. In 2010 he was nominated for the Popview/Lex van Rossen Award. You can look at his portfolio here.

Which crew are you? Jurlights at AIFW


There’s no show without lights. And the lights-production/design at the AIFW-shows is in the hands of Jurlights for a few seasons now. So all the beautiful lightsets at Hunkemoller, Jan Boelo, Lichting 2011 and more were designed and produced by this team.

The Jurlights-crew from left to right in the back: Jur, Eddy, Roos, Menno and Raymond. In the front: Frank and Lisette.


Edith & Ella Backstage at AIFW SS2012

July 17, 2011 by  
Filed under AIFW, Amsterdam, Backstage, beauty, Fashion, Featured Items, models

The backstage-setting at Edith & Ella was as colorful as the show. Hair and beauty reminded us of the good old Brigitte Bardot-days, French, feminie and a bit naughty.

Impressions of AIFW SS2012 Day 4

This was Day 4 of Amsterdam International Fashion Week edition SS2012. Highlights of yesterday were the Frank-show which turned out to be a guerilla-action of Zeeman, the Quoc Thang show and the cheerful show of  the Danish label Edith & Ella. It was also the day that the Green Fashion Competition took off.


Streetfashion AIFW SS2012 Day 4

July 17, 2011 by  
Filed under AIFW, Amsterdam, Events, Featured Items, People, Streetwear

Again the rain kept people busy yesterday at the Amsterdam International Fashion Week. After such a beautiful friday, it was hard to believe we wouldn’t see the sun at all on saturday. But people still found ways to dress up for their visit to the fashionshows.

FRANK by Zeeman Backstage AIFW SS2012

The make up at the show of Frank was colorful, with bright colors like red and yellow at eyelids and nails, while lips were kept neutral. Take a look backstage.

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