AFW 2024: Denzel Veerkamp Fashionshow

Dutch designer and formal Lichting 2022 participant Denzel Veerkamp presented his latest collection ‘Abrasei’ during Amsterdam Fashion Week. In his collections he engages with his cultural experience in the Netherlands as a person of color. And he does that in a playful and powerful way.

AFW 2024: Yousra Razine Mahrah Fashionshow

Yousra Razine Mahrah, winner of Lichting 2023, presented her collection prior to this years edition of Lichting during Amsterdam Fashion Week.

AFW 2024: Max Zara Sterck Fashionshow

In the atelier of the Dutch National Opera & Ballet designer Max Zara Sterck presented her collection To Kali. A tribute to the strength and destructive energy of the goddess Kali. Known as the goddess of death, but also rebirth.

AFW 2024: 1/OFF Fashionshow

And here is another interesting show we shot during this edition of Amsterdam Fashionweek, 1/OFF. An interesting collection and setting.

LICHTING 2023

The Lichting 2023 award was won by designer Yousra Razine Mahrah, who just graduated from ArtEZ. Her comment on her collection: “I am not afraid. Not afraid to combine materials or concepts that exist in different worlds. This is also because I am a person that navigates within worlds that are clashing against each other and I am standing in the middle of it trying to make it work.”
Embarking on a creative journey that weaves together four distinct facets of her personal identity as a Moroccan woman, Yousra displayed a technically immaculate collection drawn from her upbringing in a restrictive Islamic household. Influences from Berber Folklore people in Morocco, Moroccan street style fashion, the vision her parents held for her – a more conservative and modest appearance, and lastly her own sartorial choices. Sensual lingerie against parental modesty, Berber goat skin traditions, and Dutch-imposed stereotypes create a dynamic tension between concept, as well as material and texture choices. Using Geert Wilders’ notorious 2014 “Minder Marokkanen” speech as the backdrop of her show, her collection K*TMAROKKAAN withholds a powerful statement that, similar to her designs, won’t go unnoticed.

The Jury Report
This year, the panel of international jury members included Marlo Saalmink (Curator at large & Artistic Director), Tom van der Burght (Visual Artist and Fashion Designer), Ahmad Larnes (Creative Producer Tommy Hilfiger), and Gry Nissen (Creative Design Director and Brand Developer).

The participants of Lichting 2023 were: Annalie van Doorn, Yousra Razine Mahrah, Bastiaan Reijnen, Tim van der Plas, Ulkuhan Akgul, Floyd Rorije, Joseph William Raidt, Berke Taslidere, André Konings, and Eva Marie-Louise Vos.

In the first block of images you’ll see the winning collection. Followed by overviews of the collections of other participating designers: Tim van der Plas, Joseph William Raidt, Floyd Rorije, Bastiaan Reijnen, Andre Konings, Eva Marie Louise Vos, Annalie Van Doorn, Ulkuhan Akgul and Berke Taslidere.

Steve Madden X RvdK Fashionshow FW2023 Amsterdam

With Dutch conscious-couture designer Ronald van der Kemp in charge of the curation of the show, expectations for the Steve Madden presentation were high. For the creative direction of the Steve Madden FW23 collection, Van der Kemp consequently decided to once again walk the rebellious path and pair the footwear with ensembles entirely made out of paper.

The footwear was ranging from chunky black loafers that exude an air of casual insouciance to knee-high lace-up’s and heavy black ankle boots, adding a distinctive edge to their ensembles. A pink bedazzled Mistica sneaker followed by a line-up of hardcore attire. A perfect match with the paper outfits.

MARTAN Fashionshow SS2024 Amsterdam

MARTAN’s Spring-Summer ‘24 collection was created entirely from upcycled hotel linens and showcased a realm of imaginative potential that extends beyond the conventional confines of fashion production. A nod to nautical seemed to be the red threat that weaved itself onto the catwalk.

10Days Amsterdam Fashion Week FW2018

Our Sunday morning started off with 10DAYS x Emily Marant. The lifestyle brand which is all about style and comfort always has a special focus on Amsterdam. Yet today the Californian dream awaited us with surf boards and palm trees as a backdrop. And so we imagined ourselves on a beach, even though the collection was more sporty than beach-y.

Key words for the collection are contemporary, comfortable an cool. A strong line up filled with wearable, simple yet interesting looks. Like the soft joggers and comfy sweaters given a sporty touch in the form of a cross body fanny pack or a pair of crispy white sneakers. We spotted tie-dye details and bright colors. Models looked stunning in the brand’s ton sur ton looks (a menswear in mint green and some womenswear looks in red, blue and grey went straight onto our wishlist). Proof that simplicity – less is more – often does the trick.

Ohhh and ahhs when the kids came onto the runway sporting looks that formed a perfect mini version of the mens and womenswear items. Sporty stripes and leopard prints, comfy leggings and cosy vests. The 10DAYS message (and motto) was clear; fashion should be comfy and fun, for us as well as for the little ones.

At the end of the show Creative Director Barbara Hilbrink entered the runway together with Emily Marant; their way to announce their collaboration for a limited edtion 10DAYS x EMILY MARANT capsule collection available as of end 2018. A limited edition ‘Fashion Week Trainer’ was on sale in the AFW shop right after the show. Everything else was on sale right away as 10DAYS put their See now buy now formula into practice.

 

Streetfashion Amsterdam Fashion Week SS2019, Day 03

What are you wearing during the fashionweeks? Your Off White-shoes, that Balenciaga-shirt or your latest Vetements-denim? Maybe we’ll spot you in Paris, Milan, New York or Amsterdam. During the fashionweeks we refresh our streetwear posts regularly. We don’t judge, we’re not the fashion-police, we just enjoy fashion and your own personal style. Next stop: Amsterdam Fashionweek, womenswear SS2019.

Streetfashion Amsterdam Fashion Week SS2019, Day 02

What are you wearing during the fashionweeks? Your Off White-shoes, that Balenciaga-shirt or your latest Vetements-denim? Maybe we’ll spot you in Paris, Milan, New York or Amsterdam. During the fashionweeks we refresh our streetwear posts regularly. We don’t judge, we’re not the fashion-police, we just enjoy fashion and your own personal style. Next stop: Amsterdam Fashionweek, womenswear SS2019.

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