Ruben Jurrien Catwalk Fashion Show SS2024

September 18, 2023 by  
Filed under AIFW, Amsterdam, Fashion, Featured Items

Ruben Jurriën – last years winner of Lichting 2022 – presented his collection. Funky, inclusive, optimistic and with lots of L.O.V.E !

MARTAN Fashionshow SS2024 Amsterdam

September 18, 2023 by  
Filed under AIFW, Amsterdam, Fashion, Featured Items, General

MARTAN’s Spring-Summer ‘24 collection was created entirely from upcycled hotel linens and showcased a realm of imaginative potential that extends beyond the conventional confines of fashion production. A nod to nautical seemed to be the red threat that weaved itself onto the catwalk.

Backstage at Graduation-show 2023 Rietveld Academy

Take a look backstage where students and volunteers of the Gerrit Rietveld Academy in Amsterdam are preparing for their graduation-show 2023.

Valentino Catwalk Fashion Show Paris Womenswear SS2019

October 1, 2018 by  
Filed under Fashion, Paris, womenswear

Kristen McMenamy kicked off the Valentino show in a voluminous black off shoulder caftan. She looked good, no doubt, but that black look and all that fabrics were in no way a forecast of what was about to happen later on in the show. After a selection of all black looks in all kinds of shapes, sizes and fabrics, which was ended with a black dress and an enormous feathered hat, Pierpaolo Piccioli introduced a few looks in white, black and white and he sent out two girls with an enormous Valentino V logo printed on their chests. Then the show really kicked off white shades of orange, pink and Valentino red. On came the prints, the most gorgeous floral inspired mirrored prints in the most perfect SS2019 palettes (purple, green and yellow) which came back in the color of the models eyeshadow. A sequined dress worn by Britt Ensink with purple fur on the sleeves simply was the star of the show. Pockets in dresses added an effortless touch. Gold colored chunky earrings and furry footwear put the picture together. And even more so than usual this was a parade of dreamy, dazzling dresses that could’ve just stepped out of a fairy tale. Now name one woman who wouldn’t want to step out in one of these pieces of art.

Delpozo Catwalk Fashion Show London Womenswear SS2019

September 17, 2018 by  
Filed under Fashion, Featured Items, London, womenswear

Pretty aqua painted artwork clips on DelPozo’s Instagram had us tiptoeing towards the SS2019 collection presentation over the last few days. A lovely light yet colourful countdown (DelPozo’s signature) that had us guessing what the show’s theme would be. With Josep Font as creative director the Spanish brand delivered a light hearted collection filled with transparency.

Inspired by the work of Murano glass artist Fulvio Bianconi Font created countless looks with sheer parts and see through details. With some models it even felt like you could see right through them, yet their clothes obviously were too beautiful to miss. Hand embroidered, nature inspired details on tops and dresses gave the collection an extra touch of delicacy. Although the light colored, ruffled and draped ensembles already spoke of next level elegancy.

Floral shaped headpieces and silver colored gladiator sandals embellished with petal shaped details gave a dreamy, light touch to the looks the fresh faced models wore. Looks that certainly had a lot going on, yet thanks to the color palette, the silhouette and the effortless way the clothes were worn looked simple and modest.

For next summer those button down blouses, knee length skirts, tea dresses and one shoulder, draped tops is all we want to wear. Oh and everything in this lovely palette of mint green, white and lilac hues please.

10Days Amsterdam Fashion Week FW2018

September 9, 2018 by  
Filed under AIFW, Amsterdam, Fashion, Featured Items

Our Sunday morning started off with 10DAYS x Emily Marant. The lifestyle brand which is all about style and comfort always has a special focus on Amsterdam. Yet today the Californian dream awaited us with surf boards and palm trees as a backdrop. And so we imagined ourselves on a beach, even though the collection was more sporty than beach-y.

Key words for the collection are contemporary, comfortable an cool. A strong line up filled with wearable, simple yet interesting looks. Like the soft joggers and comfy sweaters given a sporty touch in the form of a cross body fanny pack or a pair of crispy white sneakers. We spotted tie-dye details and bright colors. Models looked stunning in the brand’s ton sur ton looks (a menswear in mint green and some womenswear looks in red, blue and grey went straight onto our wishlist). Proof that simplicity – less is more – often does the trick.

Ohhh and ahhs when the kids came onto the runway sporting looks that formed a perfect mini version of the mens and womenswear items. Sporty stripes and leopard prints, comfy leggings and cosy vests. The 10DAYS message (and motto) was clear; fashion should be comfy and fun, for us as well as for the little ones.

At the end of the show Creative Director Barbara Hilbrink entered the runway together with Emily Marant; their way to announce their collaboration for a limited edtion 10DAYS x EMILY MARANT capsule collection available as of end 2018. A limited edition ‘Fashion Week Trainer’ was on sale in the AFW shop right after the show. Everything else was on sale right away as 10DAYS put their See now buy now formula into practice.


Backstage at Maison365 Amsterdam Fashion Week

What’s going on backstage at Maison365 ? Well guess: lots of hairdressers, make-up artistst and stylists getting all the models ready.

Iris van Herpen Catwalk Couture Show Paris FW2018

July 4, 2018 by  
Filed under Fashion, Featured Items, Haute Couture, Paris

In a world facing depleted natural resources, Iris van Herpen’s fascinating biomimicry world looks increasingly relevant. As the movement for lab-grown materials continues to gather momentum, van Herpen this season explored synthetic biology and the intertwining relationships between the organic and the inorganic, biology and technology. The designer even had a term for it: “Syntopia.”
As a prelude, she handed the floor to like-minded Amsterdam-based artist duo Lonneke Gordijn and Ralph Nauta of Studio Drift to create a kinetic sculpture. Suspended above the runway — and based on the concept of a glass bird — the installation was composed of rows of glass bars suspended by invisible wires that made them move like wings. It made for some novel runway entertainment, but the show really took flight with van Herpen’s creations based on interpretations of a feather’s architecture.
The designer used chronophotography, a technique from the Victorian era that captures movement in several frames, to guide the draping of a garment, breaking the process down to emulate the layering of a bird’s feather on sculpted dresses with undulating hems.
Other looks had an ethereal underwater feel, seen in rippling dresses with a classical allure, and luminous cape gowns in sheer silk organza, their liquid-coated pleats echoing the lines of the kinetic installation.
The Syntopia theme also played out in a series of gray coats and dresses in laser-cut wool fused with sections of intertwined digitally designed and traditional weaves, fringes of leather tassels swinging from the hems.

M-ODE Amsterdam: An Introduction

June 22, 2018 by  
Filed under Amsterdam, Fashion, Featured Items

Like any other year this week the Westergasterrein is (more or less) our temporary office. Yet this time around we’re based here for something other than Amsterdam Fashion Week. It’s M-ODE and it’s first edition of We Make M-ODE (part of We Make the City) that has us and other fashion professionals and fanatics gathered at the Westergasfabriek the upcoming days.

M-ODE is a completely new fashion initiative by fashion teacher Peter Leferink (48) and former Amsterdam Fashion Week director Iris Ruisch (43). It is a foundation which focuses on sustainability and therefore each and every fashion show, presentation or event this week is sustainable in a way. Whether it is a designer who chooses not to produce new collections every other season, a design collective producing eco-fabrics or someone like Bas Kosters who produces his new collection out of old (not sold Kingsday) clothes.

A fashion event with a 5 day programme like M-ODE turned out to be wasn’t even what Iris and Peter had in mind when they first decided to join forces. But as they spoke to the first designers interested (a few of whom were planning on showing during Amsterdam Fashion Week in January anyway) more people become enthusiastic and new ideas kept coming. And so for four months straight it was like a M-ODE roller coaster for Iris and Peter. Apart from fashion shows at the Westergasfabriek – with Bas Kosters’ show on Saturday evening being the biggest spectacle – there are lots of sustainable activities organized. Like workshops, a clothing exchange market, readings and a sustainable fashion route leading consumers to workspaces and (pop-up) shops. Not just the Westergasfabriek, but VondelCS and het Bos en Lommerplein have their own activities organized as well.

If you’d look at the schedule you’d hardly believe that M-ODE didn’t even start as an event hosting initiative. Supporting/coaching young fashion entrepreneurs for at least one and a maximum of three years, teaching them about the right balance between creativity, finance and the importance of collaborating, that is what Iris and Peter had in mind in the first place. A wonderful initiative that is off to a good start with a great first week filled with events . Stay tuned for more M-ODE updates on our Instagram, Facebook and blog.

We Make M-ODE, 20 t/m 24 juni, Amsterdam



DelPozo Catwalk Fashion Show London FW2018

February 19, 2018 by  
Filed under Fashion, Featured Items, London, womenswear

The Spanish label DelPozo switched New York for London and staged the show at the Royal Institute of British Architects. The collection was about the fuse of nature and art, with happy colors and simple, curving lines that followed the shapes of the body.

Elegant and sculptural leather belts done in lily-pad shapes cinched many a trouser and dress waist while big faux-fur flowers — in electric blue or bougainvillea pink — sat on the collars of coats, or covered small clutch bags.
Color combinations were offbeat, with some working a treat, as in a marine blue A-line dress with a bright yellow collar, a long cinnamon coat with a pale blue flower belt, and a pink dress with feather-light red tulle panels at the side.

Other combinations veered more toward the Neapolitan ice cream sundae — in particular the light brown and yellow exploded hound’s tooth capes and the pink, camel and cream color blocks on an A-line dress and trousers.

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