YAYA Catwalk Fashion Show FW2019

January 17, 2019 by  
Filed under Amsterdam, Fashion, Featured Items

On Monday evening we took our seats at the Yaya fashion show at the Zuiveringshal in Amsterdam. What a lovely way to start the week! For Fall / Winter 2019 the Dutch fashion brand dived it’s collection into the mysterious Far East and the elusive Japanese society. “Where function meets form and words are as important as silence.” Titled “The Essentials” the show was about creating perfect harmony through contradictions.

Divided into three themes it kicked off with a series of cool and modern looks existing of fashion pieces in somewhat the same color tones. Like a white sweater worn with a white pair of joggers, off white boots and an off white cardigan. Or a skirt, top and boots in the same beige/sand colored palette. Dresses had kimono sleeves, knitwear came with balloon sleeves. The outfits appeared comfy, wearable and desirable all at once. Like the ultimate basic pieces, that are so strong through their simplicity, to build a complete wardrobe upon.

Prints of flowers, birds and dragons gave the collection it’s Eastern, Japanese inspired vibe. Caps and sneakers, bomber jackets, oversized hoodies, leggings and mesh details added a sporty touch to the looks. In line with the logomania trends YAYA was used a a print on some of the knitwear pieces.

A few teddys coats and fur jackets added some extra cosines. And we have a crush on those long puffers. To wear with those skinny jeans, army green shirt and sneakers. Or simply any other outfit shown that night. ‘Cause that’s one of the great things about the Yaya collections; they’re designed in a way almost all items of a collection can be worn together and they can also easily be blended in with your own wardrobe. And we’re sure ours is ready for this hint of the Far East.

Nikkie in Concert: where music meets fashion

December 12, 2018 by  
Filed under Amsterdam, Fashion, Featured Items

Backstage people described the event as Nikkie’s own Victoria’s Secret show, but the show Nikkie Plessen pulled off this Tuesday night, was so much more than just that. NIKKIE IN CONCERT had (mostly) women of all ages going wild on a night filled with performances by some of the best Dutch musicians. Not many womenswear designers can say they filled a concert venue (AFAS) fit for 6000 people with fans and friends of their brand. And not just the line-up (Ronnie Flex, Waylon, Famke Louise, Lil Kleine, Ali B, Jeroen van der Boom, André Hazes and Xander de Buisonjé among others) was mindblowing. The audience filled with Dutch celebs (Martijn Krabbé, Johnny de Mol, John Ewbank), influencers (Noor de Groot, Monica Geuze, Kae Sutherland) and international topmodels like Kate Moss and Natascha Poly was just as impressive.

Anna Nooshin hosted the show, which formed the ultimate blend of music and fashion as models – dressed in the latest Nikkie designs – danced on stage to some of the greatest Dutch hits of the moment. When Waylon came on and performed his version of Michael Jackson’s Billie Jean a Victoria’s Secret inspired scene filled the stage and we got to see even more of Nikkie’s new collection (short skirts, knee high boots and beanies were the main fashion message). Of course in such an enormous venue, with so many great artists performing you can imagine it was hard to focus on the clothes. We’d love to see a few more show pieces next time, but it was a night to remember nevertheless.

If any upcoming designer wants to learn about branding he/she can take notes from what Nikkie is and has been doing for season after season now. Might you wonder if she’s able to pull of something even bigger and better? Just stay tuned and see what the next Nikkie event has in store for us. But for now, just enjoy some of last night’s show a bit more by clicking through our galleries of Show, Model and Celeb images.




Kingpins Show Amsterdam October 2018

The first day of Kingpins Show Amsterdam october 2018 is a fact. Thank you for watching.

Trinhbecx at Dutch Sustainable Fashion Week

October 13, 2018 by  
Filed under Amsterdam, Fashion, Featured Items

Who knew waste could look this cool? Friday night the designer duo behind Trinhbecx presented their brand new collection made from waste materials. And boy did they exceed our expectations with their line up of original, young and vibrant looks.

The show, which is part of the Dutch Sustainable Fashion Week was scheduled as a “Talking Trash” show. And they couldn’t have picked a better designer duo for this event. Trinhbecx spoke of how they’d been looking for sustainable alternatives to existing materials such as leather and cotton. On their mission to deal with waste more consciously they came up with materials like viscose made from coffee grounds, leather made out of plant cells, and fruit waste turned into (XL) buttons.

You couldn’t tell all of this by watching the show. Cool kids were rocking colourful, sporty looks with a twist. Like the green look worn with purple sneakers that opened the show, made out of three different materials (both sheer and heavy leather like). Patchwork formed a big theme for Trinhbecx as the third look made of pastel shaded parts, sheer logo printed shorts and an animal inspired graphic print showed very clearly. An oversized white colored trenchcoat worn with a head wrap was followed by a pinstripe suits cinched at the waist by a big white belt. The graphic print returned on two fully printed coats with big pockets and buttons (utility mode on!). Sporty trainers, statement jewelry (piercings and colourful necklaces) and cool but practical bags (fanny packs and shoulder bags) brought everything together. An all black leather-ish, Matrix inspired outfit (long heavy coat and again a head wrap) concluded the show.

How amazing waste can look. We’d like a piece, or two.

Our review will follow shortly. For now please enjoy our images.

Benchellal at Dutch Sustainable Fashion Week

October 5, 2018 by  
Filed under Amsterdam, Fashion, womenswear

After Paris we’d just checked into fashion rehab, only to check out two days later as the fashion train already departs for it’s next destination, a new fashion week, the Dutch Sustainable Fashion Week. Founded in 2014 this fashion week which focuses on sustainable innovations takes place once a year. During this week both young and established designers get a chance to show how they incorporate this theme, which importance is ever growing, in their work. This years sustainability theme: circularity.

On Thursday night designer Mo Benchellal – not a sustainable designer per se, but he was in for an experiment – kicked off the 2018 edition of this fashion week with the presentation of his collection Re-Uniform at the Marineterrein in Amsterdam. A collection of 32 looks created from recycled uniforms, tents and backpacks. Influences from the marine, the fire department and the police were clearly visible in the caps and logo’s. Toughness was also in the details like large pockets, epaulettes and all kinds of straps which came from his deconstructed uniforms. Army greens, deep blue and camouflage prints added to that effect.

And still Benchellal managed to give his collection an absolute feminine twist. He did so by using lots of tulle, satin and taft. By adding ruffles, playing with volume and creating larger than life dresses. An XL army green dress seemed to be made out of a complete tent. The designer even managed to come up with an impressive bridal gown, which the model sported with a camouflage jacket and a blue helmet. Such an interesting contrast! If only our soldiers and officers would go out dressed like this..

Amsterdam Streetfashion Aftersummer

September 12, 2018 by  
Filed under Amsterdam, Streetwear

What are you wearing during the fashionweeks? Your Off White-shoes, that Balenciaga-shirt or your latest Vetements-denim? Maybe we’ll spot you in Paris, Milan, New York or Amsterdam. During the fashionweeks we refresh our streetwear posts regularly. We don’t judge, we’re not the fashion-police, we just enjoy fashion and your own personal style. Next stop: Amsterdam.

Le Café Noir & Jenneskens Amsterdam Fashion Week SS2019

September 9, 2018 by  
Filed under AIFW, Amsterdam, Fashion, Featured Items

On Sunday night Amsterdam Fashion Week went out with a bang. Not one but two fashion shows formed the closing event of the week. Up first was styliste, influencer and – since about a year – designer Lizzy van der Ligt. Together with eyewear chain Eye Wish she presented fourteen looks of her label Le Cafe Noir. All models wore one of the new glasses from the Eye Wish fall collection (divided into four trends ‘Earthy Neutrals’, ‘Turtoise Shell’, ‘Nordic Design’ and ‘Fearless Cateye’) and the colorful, playful, cheerful and sporty pieces from Lizzy’s label. Three full on yellow tartan printed looks opened the show. They were followed by a printed dress and a faux fur bomber jacket. Joggers and a hoodie in bright green, purple and just a touch of red from the sleeves popping underneath it, looked like an outfit we might have seen Lizzy wearing on her Instagram. In facts all looks could have come straight out of her wardrobe (and into ours, yes please!). The denim overall, the yellow and blue tracksuit, the camo jacket, the leopard skirt. All very poppy, fun and extremely likable. This is a collection all the cool kids want to wear. Proof that stylists can turn out to be strong, commercially successful designers.

Second show in line was Jenneskens by the talented Kimberley Jenneskens. She presented a strong young, urban collection of sustainable, gender neutral (both very trending themes these days). Her line up of overalls, body warmers and tracksuits in shades or orange, lilac and light grey just blew the audience away. Straps, belts and sporty bags gave the looks added a nice extra touch of coolness. “This is the new underground”, Kimberley stated and it surely felt like a fresh new chapter in Dutch fashion. What a way to end fashion week. Let next season be even more about labels like these two tonight.

Lidl Amsterdam Fashion Week

September 9, 2018 by  
Filed under Amsterdam, Fashion


Supermarket Lidl made it’s way onto the Amsterdam Fashion Week schedule this week. A supermarket showing during fashion week? You might be surprised. But for anyone who missed Lidl’s expansion into trendy fashion; Lidl has been working with topmodel Heidi Klum for over a year now. Her designs for the supermarket chain sell like hot cakes and so it is time for a new collection. On Sunday she presented her brand new line up of looks named #LETSSHAKEITUP.

And boy did they shake things up. Or at least they gave the idea of a runway show a typical new twist. In small groups of about six models arrived onto the runway all wearing similar looks. Some of them carried the supermarket’s products in their hands, signature items, like washing gel. At the same time Lidl’s bestsellers, pretzels, coffee, fruit, tea and what not were projected onto the backdrop.

Five young Dutch designers from different fashion academies in the Netherlands participated in the show. Those students were Mirte Luijmes – HKU Hogeschool voor de kunsten Utrecht, Heidi Dai – WDKA Willem de Kooning Rotterdam, Lieselot Elzinga -Gerrit Rietveld Academie Amsterdam, Amber Willemztijn – Artez University of Artz Arnhem and Laura Snijders – KABK Koninklijke Academie voor beeldende kunsten Den Haag. Each student presented one of her designs in between the Lidl looks.

Fashion wise the Lidl collection consisted of classics, basics, all greeners, no brainers, wardrobe essentials, must haves; you get the idea. “I love classic pieces like trenchcoats, turtle necks and cosy pants. In my new collection these are all made in fresh red shades which turns these basics into special eyecatchers”, Heidi stated. And so she sent out colorful vests, trench coats, trousers, handbags, carves and loafers with a price range from €2,99 to €29,99. Simple, classic, qualitative and affordable. A collection that might just sell out faster than Lidl’s home baked hot cakes..

Backstage 10Days Amsyterdam Fashion Week SS2019

September 9, 2018 by  
Filed under AIFW, Amsterdam, Backstage, beauty, Fashion, Featured Items

Take a look backstage at the 10Days show.

10Days Amsterdam Fashion Week FW2018

September 9, 2018 by  
Filed under AIFW, Amsterdam, Fashion, Featured Items

Our Sunday morning started off with 10DAYS x Emily Marant. The lifestyle brand which is all about style and comfort always has a special focus on Amsterdam. Yet today the Californian dream awaited us with surf boards and palm trees as a backdrop. And so we imagined ourselves on a beach, even though the collection was more sporty than beach-y.

Key words for the collection are contemporary, comfortable an cool. A strong line up filled with wearable, simple yet interesting looks. Like the soft joggers and comfy sweaters given a sporty touch in the form of a cross body fanny pack or a pair of crispy white sneakers. We spotted tie-dye details and bright colors. Models looked stunning in the brand’s ton sur ton looks (a menswear in mint green and some womenswear looks in red, blue and grey went straight onto our wishlist). Proof that simplicity – less is more – often does the trick.

Ohhh and ahhs when the kids came onto the runway sporting looks that formed a perfect mini version of the mens and womenswear items. Sporty stripes and leopard prints, comfy leggings and cosy vests. The 10DAYS message (and motto) was clear; fashion should be comfy and fun, for us as well as for the little ones.

At the end of the show Creative Director Barbara Hilbrink entered the runway together with Emily Marant; their way to announce their collaboration for a limited edtion 10DAYS x EMILY MARANT capsule collection available as of end 2018. A limited edition ‘Fashion Week Trainer’ was on sale in the AFW shop right after the show. Everything else was on sale right away as 10DAYS put their See now buy now formula into practice.


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