Preview AIFW – Sage & Ivy SS2012

The Sage & Ivy fashion show is part of the official Amsterdam International Fashion Week program for the first time this season. Yet, as designer Alexia van Engelen tells us, the label is still giving the audience something different…

“When we were approached by the AIFW if we wanted to join the official schedule, we had one condition: we still wanted to be able to create our own little Sage & Ivy world around the show. We didn’t want to use just an ordinary, plain, white catwalk. We discussed all possibilities and are now showing the new Sage & Ivy collection near the pond of the Westergasterrein. This means the models are going to be walking on a catwalk build over water. We’re very excited”

And though the concept alone is already interesting, water has a special meaning in Alexia’s new collection too. “The collection is called hemisphere and is inspired by water. Yet not in an too obvious matter. You’ll see the water in reflections, the golden color it creates when the sun sets, the many colors that appear when the sun shines at it and the transparency of water.”

These diverse sides of water are brought to live in a two sided collection. “On one side it shows Greek influences like draping, braiding and lots of volume. On the other side you’ll see day wear with a seventies vibe (high pants and accentuated shoulders). Bianca Jagger really was the inspiration for this since she used to mix those two styles together in her impeccable looks.”

The whole Sage & Ivy collection consists of 24 looks, all handcrafted in small studios in Belgium and Germany (no longer in Morocco, like before). The fabrics as well as the colors of the collection breath femininity. “We used shades like light pink, light green, grey, gold and some degrade. All looks were made from materials like jersey, lace, chiffon, organza, satin, cotton and a special wool melange. There are many feminine pieces in the collection but in the show we will always combine a very feminine, elaborating item with a more simple and cool (almost manly) piece. Just wait and see…”

The Sage & Ivy show will be held on Friday 15 July at 8 p.m.

Preview AIFW – Quoc Thang SS2012

July 10, 2011 by  
Filed under AIFW, Amsterdam, Fashion, Featured Items, Menswear, Preview

With his new collection of menswear (Quoc Thang has been making menswear for the past 1,5 years) Quoc Thang is about to head into a whole new direction. It will be his third time presenting his collection during Amsterdam International Fashion Week and he couldn’t be more excited.

AIFW
“Presenting my work during fashion week is a great way to reach a big audience. Perhaps it doesn’t directly result in making a lot of money, but artistically it’s the right thing to do.”

Adventurer
Thang’s new collection tells the story of an adventurer defying cold area’s in search of security and safety. “It’s called A Place Over There (Een Plek Daarginds in Dutch) and – like all my collections so far – it has something to do with the vulnerability and transitory of life. My inspiration comes from conversations, exhibitions and every day things. I always write things down.”

Shades & fabrics
“The new collection is pretty silent when it comes to color. We used multiple blues and greys and a touch of green here and there. The designs are made of fabrics like high tech nylon and wool. We also used a waxed cotton, which we’re very proud of since it’s hard to get.”

Changes
“Everything will be completely different; our strategy, our philosophy and the way we built up the collection. We used the 3 x 3 x 3 concept, based on the idea of a pair of pants, a top and a jacket.” It might sound somewhat vague right now, but according to Thang everyone will immediately be able to see the changes he made during the show.

Thang’s motivation to head into this new direction seems reasonable: “We noticed the big audience wasn’t really getting our collections when we showed them. We – and I think fashion in general – are ready for something new.”

And with just a few days ahead before the show Quoc Thang couldn’t be more prepared. “Our collection is completely ready, so we’re not worrying about time. I’ve done this a few times now so I now the ropes.”

Quoc Thang will present his collection on Saturday 16 July at 6 p.m.

Boutyq Catwalk Fashion Show Amsterdam AW 2011

February 3, 2011 by  
Filed under Amsterdam, Fashion, Featured Items, Menswear, womenswear

The Boutyq-event has developed itself into a serious fashion-event, where Dutch talents get to present themselves two times a year plus an international renowned brand or fashion-house. Last Tuesday Dutchies Francisco van Benthum, Jeroen van Tuyl, Jan Boelo and the British label Unconditional presented their fall winter 2011 collections. And after a full week of mainly womenwear it was refreshing to see some good menswear-collections.

Francisco van Benthum started his career in 1996 with colleague Michiel Keuper, but began his own line in 2001. It’s been difficult for the talented designer to maintain his own label over the years, but it seems his Francisco van Benthum/whitelabel is succesful. It was this line he presented at Boutyq. His clothes still have that constructed  look but less edgy, finishing and proportions still play an important role.

Jeroen van Tuyl celebrates his 10th anniversary this year and he proved himself a serious mensweardesigner. Elegant, sharp, tough are keywords that explain his signature style, his graphics are always strong. This time prints were inspired by pieces of broken glass and they appeared at suits, coats and scarves.

Jan Boelo has just begun, but got his education at several sources: Jan Taminiau, Marloes Blaas, Paul Schulten and Balmain. At the last fashionhouse he discovered his signature style: strict, sharp and with a touch of rock ‘n roll. He presented his first collection in 2010.

Philip Stephens is the man behind the British label Unconditional, contemporary, luxury basics for men and women are mixed with more fashionable and seasonable specials. Remarkable fact is that the collections are produced in an ethical way, with organic fabrics and environment friendly dyes.

Highlights 14th edition AIFW FW2011

We did it again! We survived Amsterdam International Fashion Week, with more than 27 shows, presentations and party’s. We shot front-stage, backstage, street-wear, shows and soirees and we loved every minute of it.

More than 20.000 people attended the AIFW this time – amongst them a large group of international bloggers – and we hope they enjoyed themselves as much as we did. We did see some strong collections, beautifully dressed people and a lot of fashion-enthusiasm. We won’t forget the couture-show of Jan Taminiau or the colorful parade of Bas Kosters full with energy and fantasy. And we were surprised by the collection of Marloes Blaas and the sweet romantic style of Sage & Ivy. Die-hards like Tony Cohen and Addy van den Krommenacker demonstrated us what a real professional catwalk-show looks like. And talking about show: you don’t have to tell Supertrash anything about that. This was glamor tot the max!

And let’s not forget Spijkers & Spijkers, Monique Collignon, the LAB-shows, Ready to Fish by Ilja Visser,  Huen Yeu, Velour, Elsien Gringhuis. And the Green Fashion Competition. This is how diverse and inventive Dutch fashion-design is.

Fashion is vaporized

After a week of hard work and great shows the fashion-circus is leaving again. What’s left are good memories and the left-overs of parties and presentations. Bye Amsterdam Fashion Week, we’ll be back in july!

Next stop for Team Peter Stigter is New York Fashion Week fall/winter 2011  and we will keep you posted on what’s happening there. See you soon and thanks for all the enthusiastic support.

Hunkemöller Catwalk Fashion Show Amsterdam

January 30, 2011 by  
Filed under Amsterdam, Fashion, Featured Items, womenswear

On the last evening of the Amsterdam International Fashion Week lingerielabel Hunkemöller held a show named ‘It’s a women’s world and we love it’ in the Zuiveringshal at the Westergasterrein. For it’s brand new collection Hunkemöller was inspired by Hollywoodstars of the thirties and forties, like Marlene Dietrich, Josephine Baker.

Models with daring pink wigs (which had been cut and steamed for hours backstage) walked the runway in the most diverse lingerie looks.

We saw bras, strings and high waisted knickers in nudes, orange, green, purple, petrol, deep blue and black. Combined with lace, strass-details, bows, feathers and garters they made up for a very feminine and sexy look.

The collection was divided into four separate themes; Hollywood Glamour, Hot Cognac, Excentric Luxury and Mysterious Black, each with it’s own inspiration, colors and style. All looks were finished off by eye catching jewelry and accessories.

During the grande finale a model (the contemporary muse of Hunkemoller) wearing a brown slip dress, a shoulder- and an enormous head piece appeared on the runway. She stood on top of some stairs as all models walked their final round on the catwalk.

A great show. Adele’s Rolling in the Deep is still in our heads…

Hunkemöller Backstage AIFW FW2011

January 30, 2011 by  
Filed under Amsterdam, Backstage, beauty, Fashion, Featured Items, make-up, models

Actually, it was a great collection of Hunkemöller. Classic with a twist, beautiful colors and a good styling. Backstage you could see the models had big fun and felt sensual yet strong in the lingerie. The bright red wigs added a punch to the whole performance.

Frontrow at Hunkemöller AIFW FW2011

January 30, 2011 by  
Filed under Amsterdam, Events, Fashion, People

The place was packed at the Hunkemöller show at the last day of the Amsterdam International Fashion Week. The lingerie-label held a wonderful, glamorous show and the audience enjoyed every minute of it. Here’s who we spotted frontrow.

The Best of All goodiebags – Amsterdam Fashion Week

January 30, 2011 by  
Filed under Amsterdam, Fashion, Featured Items, Goodiebags

The goodiebags we received this week were not very impressive, most of them were rather disappointing! We did receive better bags during earlier editions of AIFW. This time  there were a lot of spam items and the real goodies were lacking.

Apart from the Velour goodiebag and the Hunkemöller box we simple couldn’t give any goodiebag a high rate (too bad we didn’t get a goodiebag, or even een preview – at Supertrash this time).

To show you what a real goodiebag could look like, we gathered the best items of this Amsterdam Fashion Week in one ideal goodiebag.

It contains:

– Stylish toothbrush from Jordan

– Bodywash

– Hunkemoller garter

– Glasses from Bas Kosters

– Lounge music

– a bottle of water

– Rituals tea

– Vouchers of Hunkemoller ( 30 euro) and Specsavers/Spijkers & Spijkers (50 euro)

– T-shirt Velour

– Hand lotion Aveda

– Maybelline 24h lipstick

– Opi nailpolish

– Eyeshadow

But we dream of perfume, fashionable jewelry, a nice scarf, skincare-samples, champagne, perfumed candles ….

Goodiebag!? Hunkemöller Catwalk Fashion Show FW2011

January 30, 2011 by  
Filed under Amsterdam, Fashion, Featured Items, Goodiebags

Again we were surprised with a super nice goodiebag at Hunkemöller.

This time it contained:

Useful

– a membership card of Hunkemöller

– a Hunkemöller voucher of 30 euro

– a garter

– Opi nail polish

– fortune cookies

Spam

Estimated value: 40 euro

Rating: 8

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