Highlights 14th edition AIFW FW2011

We did it again! We survived Amsterdam International Fashion Week, with more than 27 shows, presentations and party’s. We shot front-stage, backstage, street-wear, shows and soirees and we loved every minute of it.

More than 20.000 people attended the AIFW this time – amongst them a large group of international bloggers – and we hope they enjoyed themselves as much as we did. We did see some strong collections, beautifully dressed people and a lot of fashion-enthusiasm. We won’t forget the couture-show of Jan Taminiau or the colorful parade of Bas Kosters full with energy and fantasy. And we were surprised by the collection of Marloes Blaas and the sweet romantic style of Sage & Ivy. Die-hards like Tony Cohen and Addy van den Krommenacker demonstrated us what a real professional catwalk-show looks like. And talking about show: you don’t have to tell Supertrash anything about that. This was glamor tot the max!

And let’s not forget Spijkers & Spijkers, Monique Collignon, the LAB-shows, Ready to Fish by Ilja Visser,  Huen Yeu, Velour, Elsien Gringhuis. And the Green Fashion Competition. This is how diverse and inventive Dutch fashion-design is.

Goodiebag!? Velour Catwalk Fashion Show FW2011

January 30, 2011 by  
Filed under Fashion, Featured Items, Goodiebags

The goodiebag girls did a good job filling the Velour goodiebag. It was the best goodiebag so far, containing;


Peppermints – Liz and Vic

T-shirt – Velour

Day cream – Restylane

Water – The Heyz

Tangelo & Ginger drink

Skincare – Therme

Sample – Supertan

Shampoo – Redken

Tooth brush – Jordan

Bracelet + voucher – Sazjewelry


Volvo Liv magazine

Het haartheater

Estimated value: 35 euro

Rating: 8

Front Row Velour Catwalk Fashion Show Amsterdam FW2011

January 29, 2011 by  
Filed under Amsterdam, Fashion

Check out who we spotted front row at the Velour catwalk show.

Velour Catwalk Fashion Show Amsterdam FW2011

January 29, 2011 by  
Filed under Amsterdam, Fashion, Menswear, womenswear