Ruben Jurrien Catwalk Fashion Show SS2024

September 18, 2023 by  
Filed under AIFW, Amsterdam, Fashion, Featured Items

Ruben Jurriën – last years winner of Lichting 2022 – presented his collection. Funky, inclusive, optimistic and with lots of L.O.V.E !

LICHTING 2023

September 18, 2023 by  
Filed under AIFW, Amsterdam, Fashion, Featured Items

The Lichting 2023 award was won by designer Yousra Razine Mahrah, who just graduated from ArtEZ. Her comment on her collection: “I am not afraid. Not afraid to combine materials or concepts that exist in different worlds. This is also because I am a person that navigates within worlds that are clashing against each other and I am standing in the middle of it trying to make it work.”
Embarking on a creative journey that weaves together four distinct facets of her personal identity as a Moroccan woman, Yousra displayed a technically immaculate collection drawn from her upbringing in a restrictive Islamic household. Influences from Berber Folklore people in Morocco, Moroccan street style fashion, the vision her parents held for her – a more conservative and modest appearance, and lastly her own sartorial choices. Sensual lingerie against parental modesty, Berber goat skin traditions, and Dutch-imposed stereotypes create a dynamic tension between concept, as well as material and texture choices. Using Geert Wilders’ notorious 2014 “Minder Marokkanen” speech as the backdrop of her show, her collection K*TMAROKKAAN withholds a powerful statement that, similar to her designs, won’t go unnoticed.

The Jury Report
This year, the panel of international jury members included Marlo Saalmink (Curator at large & Artistic Director), Tom van der Burght (Visual Artist and Fashion Designer), Ahmad Larnes (Creative Producer Tommy Hilfiger), and Gry Nissen (Creative Design Director and Brand Developer).

The participants of Lichting 2023 were: Annalie van Doorn, Yousra Razine Mahrah, Bastiaan Reijnen, Tim van der Plas, Ulkuhan Akgul, Floyd Rorije, Joseph William Raidt, Berke Taslidere, André Konings, and Eva Marie-Louise Vos.

In the first block of images you’ll see the winning collection. Followed by overviews of the collections of other participating designers: Tim van der Plas, Joseph William Raidt, Floyd Rorije, Bastiaan Reijnen, Andre Konings, Eva Marie Louise Vos, Annalie Van Doorn, Ulkuhan Akgul and Berke Taslidere.

Steve Madden X RvdK Fashionshow FW2023 Amsterdam

September 18, 2023 by  
Filed under AIFW, Amsterdam, Fashion, Featured Items

With Dutch conscious-couture designer Ronald van der Kemp in charge of the curation of the show, expectations for the Steve Madden presentation were high. For the creative direction of the Steve Madden FW23 collection, Van der Kemp consequently decided to once again walk the rebellious path and pair the footwear with ensembles entirely made out of paper.

The footwear was ranging from chunky black loafers that exude an air of casual insouciance to knee-high lace-up’s and heavy black ankle boots, adding a distinctive edge to their ensembles. A pink bedazzled Mistica sneaker followed by a line-up of hardcore attire. A perfect match with the paper outfits.

MARTAN Fashionshow SS2024 Amsterdam

September 18, 2023 by  
Filed under AIFW, Amsterdam, Fashion, Featured Items, General

MARTAN’s Spring-Summer ‘24 collection was created entirely from upcycled hotel linens and showcased a realm of imaginative potential that extends beyond the conventional confines of fashion production. A nod to nautical seemed to be the red threat that weaved itself onto the catwalk.

Max Zara Sterck Amsterdam Fashion Week 2023

September 18, 2023 by  
Filed under AIFW, Amsterdam, Fashion, Featured Items

Dutch designer Max Zara Sterck presented her first collection during Amsterdam Fashion Week, edition september 2023. Her debut was about movement and harmony, encapsulated as “Body following, body flowing,” and this became a guiding principle that underscored the essence of the designer’s work.

Amsterdam Fashion Week Studio 2019 Day 2

March 11, 2019 by  
Filed under AIFW, Amsterdam, Fashion, Featured Items


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Day 2 of Amsterdam Fashion Week Studio is a fact. With shows and presentations of Maison365XTiSento, Kimberley Jenneskens & Liesbeth Sterkenburg, Stieglitz and Silvain Heach.

Streetfashion Amsterdam Fashion Week Studio 2019

March 10, 2019 by  
Filed under AIFW, Amsterdam, Featured Items, Streetwear

What are visitors wearing at the shows of Amsterdam Fashion Week Studio, edition 2019.


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Streetfashion Amsterdam Fashion Week Studio 2019

March 9, 2019 by  
Filed under AIFW, Amsterdam, Streetwear

What are visitors wearing at the shows of Amsterdam Fashion Week Studio, edition 2019.

Amsterdam Fashion Week Studio Day 1

March 9, 2019 by  
Filed under AIFW, Amsterdam, Backstage, Fashion, Featured Items

Day 1 of Amsterdam Fashion Week Studio is a fact. With show and presentations of SpongebobXMarlou Breuls, Hul Le Kes, Ninamounah and Maison the Faux.

Maison the Faux Catwalk Fashion Show AFW Studio 2019

March 9, 2019 by  
Filed under AIFW, Amsterdam, Fashion, Featured Items

Het Compagnietheater was crowded Thursday night (Full House!). And we were all in for a treat. Maison the Faux has never been a label that holds straightforward fashion shows. “MAISON pour MAISON” was theater, performance and dance all in one. A multidisciplinary presentation with just a touch of fashion.

The scene presented a series of vignettes that explored all facets of a home. With multiple beds on stage and feathers falling from the ceiling scenes depicting bedroom behavior at it’s most extreme. Settings that reflect the chaos of rehousing. Performers and movers swanned around, maneuvering through the sets and feeling at home within the constructed framework. MAISON the FAUX had their performers breaking free from borders and walls, transitioning from lonesome and confined sensibilities towards a feeling of togetherness. 

All models, dancers, performers wore MAISON the FAUX’s interpretation of leisure wear. Home-wear in it’s most ultimate and elegant form. The looks consisted out of two-piece PJ’s, bedroom gowns, negligee sets and a selection of robes combined with sleeping hats and sweaters and T’s with MAISON the FAUX Melatonin graphics. The home-wear looks were styled with various interior products; pillows, duvets, sleep masks and even mattresses.

“There’s no place like MAISON.”

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