Highlights 14th edition AIFW FW2011

We did it again! We survived Amsterdam International Fashion Week, with more than 27 shows, presentations and party’s. We shot front-stage, backstage, street-wear, shows and soirees and we loved every minute of it.

More than 20.000 people attended the AIFW this time – amongst them a large group of international bloggers – and we hope they enjoyed themselves as much as we did. We did see some strong collections, beautifully dressed people and a lot of fashion-enthusiasm. We won’t forget the couture-show of Jan Taminiau or the colorful parade of Bas Kosters full with energy and fantasy. And we were surprised by the collection of Marloes Blaas and the sweet romantic style of Sage & Ivy. Die-hards like Tony Cohen and Addy van den Krommenacker demonstrated us what a real professional catwalk-show looks like. And talking about show: you don’t have to tell Supertrash anything about that. This was glamor tot the max!

And let’s not forget Spijkers & Spijkers, Monique Collignon, the LAB-shows, Ready to Fish by Ilja Visser,  Huen Yeu, Velour, Elsien Gringhuis. And the Green Fashion Competition. This is how diverse and inventive Dutch fashion-design is.

Addy van den Krommenacker Backstage AIFW FW2011

January 29, 2011 by  
Filed under Amsterdam, Backstage, Fashion, Featured Items

The ultra-glamorous hair and make-up at Addy van den Krommenacker took quite some time backstage. Make-up artists and hairdressers worked hard to transform the models into true beauties.

Check our show-review here

Check our frontrow-report here

Frontrow at Addy van den Krommenacker AIFW FW2011

Lots of Dutch celebs spent their free afternoon at the show of Addy van den Krommenacker. It makes sense because he’s one of the favourite designers tv- and film-stars turn to for a glamorous eveningdress.  Most of his fans showed up at the show and cheered during the finale.

Amsterdam International Fashion Week Preview: Addy van den Krommenacker FW2011

January 23, 2011 by  
Filed under Fashion, Featured Items

On Friday the 28th of January Addy van den Krommenacker will present his brand new collection during the Amsterdam Fashion Week. The couturier, who is not only popular in the Netherlands but is also a big hit in Italy, tells us his collection is inspired by a strong woman. Therefore the collection is called: A glamorous pieceful warior woman.

For this collection Addy looked for a new challenge. He said: ‘I an known for my glamorous red carpet looks, but this time I wanted to create a more tough woman. Of course she’ll still have my style.’

To create the clothes for this tough woman Addy used tough materials. ‘I used organza, lace and sequins, but the tough part is mostly visible in the colors of the collection. That is, I used colors I never used like this before and I didn’t opt for the very feminine colors I usually use. I also worked with a new technique: moulage.’

Addy will be showing at least 50 different outfits and is extremely busy at the moment (only four days after the fashion in Amsterdam Addy is already showing in Rome). ‘Every week from Sunday to Wednesday I go to Milan to visit the studio. I work hard, but being in Milan and having diner there is also a great way to relax. Besides, the whole process of making fashion is of course great fun.’

Although Addy is been a fashion designer for years, he still gets nervous. ‘The closer my fashion show gets, the more nervous I bvecome. Sometimes I wake up in the middle of the night and I start thinking about everything. Sometimes I come up with great ideas too, so then I get up and put them in my iPad. Other times I just close my eyes again and think ‘Tomorrow is another day’.

What we didn’t know of Addy is that he helps with producing the music for his show too. ‘I love music, so I’m working on the music for my show as well.’

Addy’s musthave for next fall? ‘A tough trenchcoat, which you’ll see in my new collection’

We’re looking forward to the show!

Cara Schiffelers, chief fashion editor of Grazia Magazine at AIFW 2009

February 1, 2009 by  
Filed under Amsterdam, Fashion Professionals, Video

Cara Schiffelers likes the Italian juice Addy van den Krommenacker adds to AIFW.

Michael Barnaart van Bergen & Addy van den Krommenacker Catwalk Fashion Show FW09

January 31, 2009 by  
Filed under Amsterdam, Backstage, Fashion