Supertrash Catwalk Fashion Show Amsterdam FW2015

January 24, 2015 by  
Filed under Amsterdam, Fashion, Featured Items, womenswear

Like every season the closer we got to Saturday the more SuperTrash became the talk of the town. Leave it up to Olcay Gulsen to create a fashion buzz. For tonight’s show she opted for a location at which no one had ever held a fashion show before; the newly built, underground cycling tunnel at Amsterdam’s Central Station, which is still to be opened. In stead of inviting thousands of guests, like she did at her previous shows, she invited five hundred. Plus she arranged for the biggest Dutch bloggers to dress up in SuperTrash and attend the show as special front row guests. There were selfie sticks on every seat as well as a batches of honor with everyone’s initials on it. Just a few things to get the fashion buzz going..

The SuperTrash FW designs were all about powerful women, modern pioneers and basically formed an ode to the empowerment of femininity. Outfits, divided into three themes; Style Scout, Wo-Man and Style Revolution, to let every woman be the best version of herself. Like she would be in a white tuxedo, a leather pencil skirt, a floor sweeping printed gown, a lace dress or a colored woolen overcoat. Outfits in black, white, camel and touches of red worked their magic on the sixty meter long red carpet catwalk. The models wearing those looked strong and seductive, while celebrating their femininity. Like Olcay when she appeared sporting the most dazzling suit. A suit well worthy of the ST after party in one of Amsterdam’s coolest hotels, where we were all heading. Time for some drinks and dance moves. After all, this was the evening we’d been looking forward to all week. Be bold, be yourself, be a Modern Pioneer.

SuperTrash Frontrow Catwalk Fashion Show Amsterdam FW2012

January 29, 2012 by  
Filed under AIFW, Amsterdam, Fashion, Featured Items, Frontrow, Frontrow

The SuperTrash front row was filled with Dutch celebs. Check out who were there and who was sitting next to whom?

SuperTrash Catwalk Fashion Show Amsterdam FW2012

January 29, 2012 by  
Filed under Amsterdam, Fashion, Featured Items, womenswear

All the ingredients for the perfect SuperTrash show were there Saturday night. A great show area (Passenger Terminal), an enormous crowd (incl. a front row full of Dutch celebs) and an absolute party vibe.

Olcay Gulsen, head designer of Supertrash, and her team put attention in every little detail. All guests were welcomed by ladies dressed in golden SuperTrash pants and printed tees and everyone in the front row had someone waiting for them with a sailor cap on, with their names written on it.

Yet though we expected a nautical theme in the collection as well, we couldn’t spot it in the clothes. The collection was – as always – super sexy and feminine. Gorgeous long curly haired models showed silhouette accentuating dresses, playful skirts, sparkling pants and floor sweeping gowns. All looks styled off perfectly by chunky shiny bracelets and high silver heels.

After a first few looks in off white, beige and sand colored shades, the color palette changed into more earthy tones. An ethnic print, shown on a strong tough jacket/dress looked like perfection. The bright colored zigzag print that was  introduced (on a pair of pants, a long dress, top and jumpsuit ) later on felt a little too summer-ish for FW2012. But Olcay made up for with her finale of long sexy dresses. Those goddess gowns came in sparkly brown, beige, turquoise, purple and black and were the cherries on the pie for this fall/winter collection.

But no SuperTrash finale without designer Olcay showing  off her fabulous looks on stage, of course. This time it was an extra special appearance since Olcay did a small performance (in the style of Beyoncés Billboard awards show last year) while launching her first perfume ‘Phenomenal’.

A great collection out, a first perfume on the market and an enormous fashion crowd,who loves it all. What more can a designer wish for?

Olcay Gulsen doesn’t hold a SuperTrash fashion show every season, but when she does, she sure does it right!

Highlights 14th edition AIFW FW2011

We did it again! We survived Amsterdam International Fashion Week, with more than 27 shows, presentations and party’s. We shot front-stage, backstage, street-wear, shows and soirees and we loved every minute of it.

More than 20.000 people attended the AIFW this time – amongst them a large group of international bloggers – and we hope they enjoyed themselves as much as we did. We did see some strong collections, beautifully dressed people and a lot of fashion-enthusiasm. We won’t forget the couture-show of Jan Taminiau or the colorful parade of Bas Kosters full with energy and fantasy. And we were surprised by the collection of Marloes Blaas and the sweet romantic style of Sage & Ivy. Die-hards like Tony Cohen and Addy van den Krommenacker demonstrated us what a real professional catwalk-show looks like. And talking about show: you don’t have to tell Supertrash anything about that. This was glamor tot the max!

And let’s not forget Spijkers & Spijkers, Monique Collignon, the LAB-shows, Ready to Fish by Ilja Visser,  Huen Yeu, Velour, Elsien Gringhuis. And the Green Fashion Competition. This is how diverse and inventive Dutch fashion-design is.

Amsterdam Fashion Week Atmosphere day 4: Supertrash

January 30, 2011 by  
Filed under Amsterdam, Backstage, Featured Video, Video

An impression of the frontstage and backstage of the Supertrash catwalk fashion show during amsterdam fashion week.

Video by Niels @ Team Peter Stigter

Supertrash Party Amsterdam Fashion Week

January 30, 2011 by  
Filed under Amsterdam, Fashion, Featured Items

After the Supertrash fashion show there was a big Party in the Gashouder building. Everyone gathered at the center of the room to enjoy the music & drinks and to talk about the spectacular fashion show

Supertrash Backstage AIFW FW2011

January 30, 2011 by  
Filed under Amsterdam, Backstage, Fashion, Featured Items, make-up, models, People

The backstage-atmosphere at Supertrash was relaxed and cheerful. Everybody wanted the show o be a wonderful happening and they succeeded. The make-up was glamourous, colorful and shiny matching the sexy, sensual and strong collection.

Frontrow Supertrash AIFW FW2011

January 30, 2011 by  
Filed under Amsterdam, Fashion, People

A lot of people were dissappointed they could not attend the Supertrash-show or watch it live via the official website of AIFW. So they could not know who was sitting frontrow either. We spotted a lot of famous people from the lovely Georgina Verbaan to Waylon. Every frontrow-guest had a guard keeping their seat free and wearing a T-shirt with their name on. Hereby a selection of the celebs who attended the show.

Supertrash Catwalk Fashion Show Amsterdam FW2011

January 30, 2011 by  
Filed under Fashion, Featured Items, womenswear

The Supertrash fashion show was one great spectacle. Since it was held in the big round Gashouder building much more people could attend the show. There were enormous queues outside and it took hours for everyone to find their seats. For the guests of the front row this was not too difficult. Girls in white tees with their names on it were holding their seats.

Around 22.15u the show finally started. A model in a light suit opened the show, followed by a classic camel coat and a pencil skirt with a floral printed blouse. The designs in beige, sand and nudes felt super feminine and made the models (with high ponytails and green eye make-up) look confident and sexy.

Jumpsuits, corsetlike tops with skirts, fur coats, leather jackets and lace dresses (inspired by the roaring 20ties and elegant 30ties) all looked beautifully made and will definitely sell well. The models wore them with eye catching gold jewelry (in the shape of the letters ‘S’ & ‘T’) and ankle boots.

After all models walked the round catwalk one more time, Olcay Gulsen appeared and there were fireworks. Then everyone gathered in the center of the room to celebrate Supertrash and Amsterdam Fasion Week.

A night to remember…

Goodiebag?! SuperTrash Store Opening Amsterdam

January 21, 2011 by  
Filed under Fashion, Featured Items

On Thursday evening fashion brand SuperTrash opened it’s brand new store in the Leidsestraat in Amsterdam. The perfect new store as well as SuperTrash-owner Olcay Gulsen looked incredible. The store was packed with fashionable people, there were drinks and special SuperTrash cupcakes and everyone was having a great time. We received a great goodiebag when we left the store, but of course we already knew at SuperTrash they’re great with goodiebags.

The SuperTrash goodiebag contained:

The SuperTrash magazine

Dr Fish magazine + water bottle

Bracelet by Ti Sento

Himalaya Clay – Rituals

Shanti Shower – Rituals

Nail file – Herome

Fragrance – Thierry Mugler

Bracelets – SuperTrash

Nail Polish – Pupa

Hair silk – BioSilk

Estimated price: 40 euro

Rating: 8

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