Frontrow at Sage & Ivy – AIFW SS2012

July 16, 2011 by  
Filed under AIFW, Amsterdam, Events, Fashion, Frontrow, womenswear

It was a small and intimate show of Sage & Ivy whith an unforgettable impact. Check out who was sitting frontrow. Didn’t we spot Daan Schuurmans there?

Sage & Ivy Catwalk Fashion Show AIFWSS2012

July 16, 2011 by  
Filed under AIFW, Amsterdam, Fashion, Featured Items

After days of rain the sun came out today. What a relief for designer Alexia van Engelen and her team. She was the only designer this week showing her collection outside. And not just on a regular catwalk. No, they built a runway under water in the pond at the Westergasterrein in Amsterdam.

This created the illusion that the models were walking on water. The water, the sun, the catwalk and the models created the perfect picture together. A picture that fit the new Sage & Ivy collection perfectly, especially since it was inspired by water.

The clothes showed many different sides of water. The way in which water reflects things, the look of a sunset, the transparency of water and all kind of colors that appear as the sun shines on water.

The designs looked feminine and sweet, exactly the kind of thing you expect from Alexia if you know her. The delicate dresses, pants, suit jackets, sheer blouses, capes and accessories all were beautifully made and all had lot of details (braiding and draping) to them.

Especially the maxi dresses and skirts in the water gave the show an extra dramatic effect. Everything fell right in to place. It was a show to remember and, if you ask us, one of the highlights of the Amsterdam Fashion Week.

 

Which crew are you? Star Studded Studios at AIFW

July 15, 2011 by  
Filed under AIFW, Amsterdam, Featured Items, People

Star Studded Studios is Joost van Bellen and Sander Stenger, and without these talented, inspiring and highly professional people fashionshows would be a rather dull event. A good musicmix brings everything together, it can make people cry, cheer and laugh and never ever forget the show they saw. This fashionweek Star Studded Studios was responsible for the soundtracks at the show of SIS and Lichting 2011.

Meet the crew of Star Studded Studios, from left to right: Sander Stenger, Joos van Bellen and Thijss van Gils

 

 

 

At AIFW day 3: the sun is out, let’s play!

 

We thought it would rain forever, but look: the sun is out. And suddenly life & fashion looks much better.

 

 

Pauline Van Dongen & Etranger LAB Backstage at AIFW SS2012

Take a look backstage at Pauline van Dongen and Etranger preparing for their LAB-show.

 

Impressions of AIFW SS2012 Day 2

This was Day 2 of Amsterdam International Fashion Week  edition SS2012. Highlights – despite the rain and wind and rain and wind – of yesterday were Pauline van Dongen and Lichting 2011 with winner Sanne Schepers from Artez.

Which crew are you? Hot Kitchen at AIFW

July 15, 2011 by  
Filed under AIFW, Amsterdam, Events, Featured Items, People, Snapshots

Where would we be at AIFW without the delicious food of Hot Kitchen, the cateringservice (and much more – from concepts to events) of cook Caspar Bürgi and Ward van der Graaf?  Our start of the day would be dull without the the friendly talks with Elsbeth at the counter. It’s always a happy start of the day.

Meet – from left to right standing – Elsbeth Bürgi, Caspar Bürgi, Ward van der Graaf. Sitting in front: Driss Bgharnati and Mohammed Hayi.

 

 

First Preparations Sage & Ivy-show

July 15, 2011 by  
Filed under AIFW, Amsterdam, Featured Items, Snapshots

Preparations are in full swing for the Sage & Ivy-show this evening. Since Sage & Ivy is an outdoor show, we keep our fingers crossed. Hopefully we’ll keep it dry today.

Sanne Schepers wins Lichting 2011

July 15, 2011 by  
Filed under AIFW, Amsterdam, Events, Fashion, Featured Items

Sanne Schepers is the winner of Lichting 2011 and wins the G-star Raw Talent Award! On Thursday night Sanne was named the most promising young new Dutch talent out of fourteen fashion graduates. Sanne won a price of 10.000 euro and has the honor to be part of the G-star Raw catwalk presentation in Berlin.

An international jury existing of Shelly Fox (Parsons NYC), stylist Catherine Baba (Vogue, Chanel, Balmain), Romain Brau en Anna Kushnerova (founders of the Antwerp fashion store RA13) and Michael van der Ham chose Sanne as the winner of 2011. They praised her for her individual style and the new principle Sanne introduced in fashion.

Sanne used the idea of a twinset and came up with a very innovative design concept which makes it possible to wear one piece of clothing in four different ways. Her silhouettes might have been simple; this idea and the way in which she brought it to life are very promising.

About lichting
Lichting is  a fashion award presented to the most promising graduate student in Holland of that specific year. From every big fashion academy (total of seven; AMFI Amsterdam Fashion Institute, Artez Hogeschool voor de Kunsten Arnhem, Hogeschool voor de Kunsten Utrecht, Koninklijke Academie van Beeldende Kunsten Den Haag, Hogeschool Zuyd Maastricht, Gerrit Rietveld Academie Amsterdam, Willem de Kooning Academie Hogeschool Rotterdam) two students are selected. During the Amsterdam Fashion Week al fourteen students compete with each other in order to win the G-star RAW award.

 

Goodiebag!? Generation 12 Catwalk Fashion Show SS2012

July 14, 2011 by  
Filed under AIFW, Amsterdam, Fashion, Featured Items, Goodiebags

Useful

Vodafone Mirror
Vodafone water refresh spray
Fashionchick.nl discount voucher
She Energy Drink
RTL Lounge Lipbalm
Redken fan

Spam

Estimated value: 5 euro

Rating: 6

 

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