Streetfashion AIFW SS2012 Day 5

July 18, 2011 by  
Filed under AIFW, Amsterdam, Events, Featured Items, People, Streetwear

The final day of the Amsterdam International Fashion Week brought a lot of fashionable people to the venue. Although an umbrella was still the best accessory to take with you.

Jan Boelo backstage at AIFW SS2012

The collection of Jan Boelo really rocked, as did the backstage. Take a look at one of the last shows at the AIFW SS2012.

Outsider at AIFW SS2012, part 2

July 17, 2011 by  
Filed under AIFW, Amsterdam, Backstage, Featured Items, Team

Photographer Nick Helderman is new to the world of fashion. He knows his way quite well in the music-scene, but is still an outsider to the wonderful, glamorous, intoxicating, exaggerated world of fashion. Peter Stigter invited his talented colleague to experience the Amsterdam International Fashion Week and try to capture his vision in images. Today, part two.

Nick Helderman  lives in Amsterdam. He published in Het Parool, Glamcult and OOR. In 2010 he was nominated for the Popview/Lex van Rossen Award. You can look at his portfolio here.

Which crew are you? Jurlights at AIFW


There’s no show without lights. And the lights-production/design at the AIFW-shows is in the hands of Jurlights for a few seasons now. So all the beautiful lightsets at Hunkemoller, Jan Boelo, Lichting 2011 and more were designed and produced by this team.

The Jurlights-crew from left to right in the back: Jur, Eddy, Roos, Menno and Raymond. In the front: Frank and Lisette.


Impressions of AIFW SS2012 Day 4

This was Day 4 of Amsterdam International Fashion Week edition SS2012. Highlights of yesterday were the Frank-show which turned out to be a guerilla-action of Zeeman, the Quoc Thang show and the cheerful show of  the Danish label Edith & Ella. It was also the day that the Green Fashion Competition took off.


Which crew are you? House of Orange at AIFW

July 16, 2011 by  
Filed under AIFW, Amsterdam, Backstage, Featured Items, People

All kinds of different talents are coming from the House of Orange, hairdressers, make-up-artists, stylists, photographers and show-producers. And you can meet all of them at the AIFW. From day 1 on the make-up artists are transforming the models into real beauties supported by the products of  Maybelline. The show-production-team was responsible for the beautiful show of Sage & Ivy and the fashionable, upbeat show of Lichting 2011.

Meet the crew of House of Orange, backrow from left to right: Bianca, Katinka, Liselotte, Eva, Berry, Chiao-Li, Erik, Vanessa, Martijn, Anita, Joanne, Jan en Severine. In front to the left: Kate and Clayton with his dog Nix.



Hunkemöller Backstage at AIFW SS2012

It was a happy scene backstage at the Hunkemöller-show where the models felt pretty and feminine in their beautiful lingerie and bikini’s. But there was also time for a laugh and fun.

Impressions of AIFW SS2012 Day 3

This was Day 3 of Amsterdam International Fashion Week  edition SS2012. Highlights of yesterday were the show of Sage & Ivy in the Spartelvijver, Hunkemöller, the presentation of Charlotte Kan and the beautiful weather.

Streetfashion AIFW SS2012 Day 3

July 16, 2011 by  
Filed under AIFW, Amsterdam, Featured Items, People, Streetwear

Finally the sun was out in Amsterdam yesterday and that made our work on the streets around the AIFW-venue a lot easier. And we noticed right away that people were happy to show their summer-outfits.

Frans Molenaar Prijs 2011 Backstage – AIFW SS2012

Hairdressers creating the most chic or extravagant haircuts and make-up artists making the most beautiful red lips. Backstage at the Frans Molenaar Show was a little hectic, because there were six different designers showing their collections, which meant a lot of models that needed to be dressed. But it all worked out really well and everyone looked shiny and happy.

(text by Eva Dusch)

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