Which crew are you? The A-team of AIFW

The fifteenth edition of Amsterdam International Fashion Week is a fact. More than 18.500 visitors came to the Westerpark and downtown-program, 1500 less then last year. Due to the bad weather some people decided to stay home and watch the shows via internet. Thanks to the renewed organisation at the AIFW the programme went smootly.

So we thought it’s about time to introduce the crew, or A-team, that is the motor behind the organisation of the Amsterdam fashionweek, which is the number six on the list of international fashion-weeks. But of course this week wouldn’t be possible without the commitment of the other team-members Holly Syrett, Judith Hafkamp, interns and volunteers.

Meet the A-team, from left to right: the best dressed program-director we know Carlo Wijnands, shareholders Hans van der Linden, Bart Maussen and Wouter Zick.


Which crew are you? Jurlights at AIFW


There’s no show without lights. And the lights-production/design at the AIFW-shows is in the hands of Jurlights for a few seasons now. So all the beautiful lightsets at Hunkemoller, Jan Boelo, Lichting 2011 and more were designed and produced by this team.

The Jurlights-crew from left to right in the back: Jur, Eddy, Roos, Menno and Raymond. In the front: Frank and Lisette.


Which crew are you? Bas & Nathalie at AIFW

It’s a small crew, but one cannot do without them during a fashionshow. Someone need to create order in the chaos of walking the catwalk, the tempo, the rythm. So meet Bas Andrea and Nathalie Haelermans, a duo with quite some experience in the world of fashion.

They were responsible for the choreography and direction of some of the fashionshows during AIFW, like Lichting 2011 and FRANK.


Which crew are you? House of Orange at AIFW

July 16, 2011 by  
Filed under AIFW, Amsterdam, Backstage, Featured Items, People

All kinds of different talents are coming from the House of Orange, hairdressers, make-up-artists, stylists, photographers and show-producers. And you can meet all of them at the AIFW. From day 1 on the make-up artists are transforming the models into real beauties supported by the products of  Maybelline. The show-production-team was responsible for the beautiful show of Sage & Ivy and the fashionable, upbeat show of Lichting 2011.

Meet the crew of House of Orange, backrow from left to right: Bianca, Katinka, Liselotte, Eva, Berry, Chiao-Li, Erik, Vanessa, Martijn, Anita, Joanne, Jan en Severine. In front to the left: Kate and Clayton with his dog Nix.



Which crew are you? Star Studded Studios at AIFW

July 15, 2011 by  
Filed under AIFW, Amsterdam, Featured Items, People

Star Studded Studios is Joost van Bellen and Sander Stenger, and without these talented, inspiring and highly professional people fashionshows would be a rather dull event. A good musicmix brings everything together, it can make people cry, cheer and laugh and never ever forget the show they saw. This fashionweek Star Studded Studios was responsible for the soundtracks at the show of SIS and Lichting 2011.

Meet the crew of Star Studded Studios, from left to right: Sander Stenger, Joos van Bellen and Thijss van Gils




Which crew are you? Hot Kitchen at AIFW

July 15, 2011 by  
Filed under AIFW, Amsterdam, Events, Featured Items, People, Snapshots

Where would we be at AIFW without the delicious food of Hot Kitchen, the cateringservice (and much more – from concepts to events) of cook Caspar Bürgi and Ward van der Graaf?  Our start of the day would be dull without the the friendly talks with Elsbeth at the counter. It’s always a happy start of the day.

Meet – from left to right standing – Elsbeth Bürgi, Caspar Bürgi, Ward van der Graaf. Sitting in front: Driss Bgharnati and Mohammed Hayi.



Which crew are you? M-PR at AIFW

M-PR is the official public relations-team of the Amsterdam International Fashion Week and therefore not to miss. Without this fashion & lifestyle press-office – located in Amsterdam –  the pressroom would be a mess and things wouldn’t work that smooth. They are also the constant factor behind one of the AIFW-partners Bart Maussen.

In front from left to right: Bianca Aslani, Jantien de Bruin, Isabel Fernandez, Bart Maussen, Aafke Geers and Ashna. In the back: Merel Hofstad and Jan Willem te Gussinklo Ohman.

Which crew are you? Frequin Producties at AIFW

July 13, 2011 by  
Filed under AIFW, Amsterdam, Featured Items, People, Snapshots

Frequin Producties (the company of Louis and Barbara Frequin) is another crew behind the scenes at AIFW. A crew we can’t do without anymore, because they make the live streaming video happen!  Without them it wouldn’t be possible to follow this fashionweek behind your computer.

From left to right: Jeroen, Louis, Barbara, Wouter with Kim and Steffi in the front.

Which crew are you? Team Peter Stigter at AIFW

This edition of AIFW we would like to introduce the different crews behind the scenes. Without them this fashionweek would not work that smooth. No music, no food, no live stream video, no press-releases. Let’s start with our own crew: Team Peter Stigter.

From left to right: Joris Bruring, Peter Stigter, Tess van Daelen, Nick Helderman, Jetty Ferwerda, Jeannette Huisman, Inez Koopman, Jon Loek, Niels vd Top and Lisa Klappe