Backstage at Claes Iversen AFW SS2013
Take a look backstage at the show of Claes Iversen, where make-up artists and dressers do their best to get all the models ready in time.
Marga Weimans Amsterdam Catwalk Fashion Show SS2013
July 11, 2012 by Jetty
Filed under Amsterdam, Fashion, womenswear
Marga Weimans’ models came down the runway tonight in almost impossible shoes (designed by Dutch shoe designer Jan Jansen) and larger than life printed dresses (items like the park dress and the skyscraper dress which form the skyline of Marga’s collection) while holding on to black frames on wheels. The show was a true spectacle of structured architectural looks in every possible shape and size. The dresses were all black and white printed shoes were made out of wood with holes in them. The show was closed by a ‘telephone dress’; a sheer black design with actual ringing cellphones in it. A great show to start the Amsterdam Fashion Week with and a nice introduction to Marga Weimans’ designs, who experienced her Amsterdam Fashion Week debut today.
Frontrow at Claes Iversen AFW SS2013
That was quite a packed front row at the openings show of Claes Iversen at the first day of Amsterdam Fashion Week. So it seems not everybody is having his or her holiday yet. We spotted Lonneke Engel, Stacey Rookhuizen, Fiona Hering and Frans Molenaar amongst others. But take a look yourself!
Claes Iversen Amsterdam Catwalk Fashion Show SS2013
Tonight Claes Iversen presented us with a mix of different styles and collections. He opened the show with several minimalistic, sober grey looks, followed by rich, colorful floral designs and ended with more dramatic styles in shades of grey and coral.
Throughout the collection he showed some of his previously designed details and re-introduced some ‘old’ success numbers like the price tags (which were lasered this time) and butterflies he once presented. Claes even recreated half of his iconic rose dress from 2007 and used it has one of his final items. Plus a suit jacket was brought back to live in several different fashion pieces.
Different periodes melted together; sixties flairpants and floral prints clash with all American football influences, which include strong shoulders and sportswear inspired details.
See all the highlights come together in this mind blowing spring/summer fashion show.
Peet Dullaert wins Frans Molenaar Award
July 11, 2012 by Jetty
Filed under Amsterdam, Fashion, Featured Items
Designer Peet Dullaert is this year’s winner of the Frans Molenaar Award. His four looks out of a whole collection of thirteen designs wowed the judges and made him win the money price of 10.000 euro. We spoke him after he just heard the good news.
Inspiration
“I designed this collection inspired by my grandmother’s brooch. A brooch which she got from a friend of Queen Juliana and was actually inherited by Anna Paulowna Romanova. I was fascinated by the legend I heard of women using their jewelry in their corsets as a piece of luxury for themselves. I wanted to create that kind of personal luxury and added a young and fresh way of tailoring”, Peet explains.
Modern technique
Peet used a very new technique to create his couture-likepieces: “I used a modern technique of layering many very thin fabrics on top of each other. You can not really see this straight away, but it gives the clothes a nice, airy flexibility. So I used the most fragile fabrics to create jackets, which are never made out of these kind of fabric. So the silhouettes may be boxy, but the fabrics still give the designs a soft touch. Everything I designed I did with the idea of hidden luxury. If you see my inspiration brooch you’ll notice it fits perfectly with this collection, since it’s very timeless.”
Next year
During next year’s award show Peet has the opportunity to show his work again. “I’m so overexcited with this award. I’m going to use the money to start a label of my own and I’ll be working hard on next year’s collection”, adds Peet who, with tears of joy in his eyes, says he’s ready for a drink together with his model friends.
Congrats Peet!
Cold Method Amsterdam Fashion Week SS2013
July 11, 2012 by Jetty
Filed under Fashion, Featured Items, Menswear
After he presented his previous collection in a grand theater in Amsterdam Dieter de Cock kept things small and intimate for Cold Method this time around. He held a small collection presentations during which he personally talked the press through his designs, highlighting some of the details and pointing out some of the functional extra’s.
For next summer Dieter was inspired by the documentary, Sympathy for the Devil (1968), in which the Rolling Stones work on a track with the same title. The clothes therefore had a true London sixties feeling and a Mick Jagger look to it.
Divided into three themes the collection of suit jackets, shorts, smoking shirts and knitted sweaters took us from soft (blue, light pink, white) to preppy (yellow, navy, camel) and urban cool (blue, purple, red, navy) shades.
Dieter told us he wanted to focus more on the real Cold Method man and with this collection that guy will certainly be pleased.
Sjaak Hullekes Amsterdam Fashion Week Preview
Japan inspired
After his Moroccan inspired collection last season, Sjaak Hullekes will present a Japan oriented collection of menswear this time. “I was inspired by Japan from before and after the industrialization. People in Japan really focus on tradition. Sepia pictures of traditionally dressed people in front of a flat were the starting point. Besides the Japanese style is just very beautiful. I love the folklore aspect of their way of dressing”, Sjaak says.
Details
The Japanese influences will be visible through the details of the clothes. “Menswear is always very much about details and with this collection it’s no different. You’ll recognize the Japanese style through the standing colors, certain fabrics, dessins and the Eastern overlap we used.”
Min‘yō
The Japan theme reaches even further. “The music, the colors and the title of the collection are Japan inspired as well. We’ve used faded colors, which we’ve seen in the sepia pictures, like beige, faded green, navy and brown/orange shades. The title of the collection is Min‘yō, which is traditional Japanese music. It represent the idea of continuing something and passing it on, which really appealed to me.”
Unconstructed
Throughout the new spring/summer collection, which will feature around thirty looks, the deconstructed signature of Sjaak Hullekes will be visible. “With most of my designs you can really see how they are created. I always look for fabrics and colors that give a design a certain strength. Plus, something has to feel really comfortable, like some of my jackets which are not lined.”
Casual chic
“The casual part of the collection is bigger this time than before. This because I personally really wanted to extend it. I want to wear more casual pieces myself. Therefore you’ll see more short jackets and safari jackets. One of the deconstructed jackets is my absolute favorite; it’s insane! It has a terracotta shade and we’ve used a contrasting fabric for both the color and the pockets. I think and hope it is going to do well.”
Head to toe
Sjaak recently launched his own perfume and will launch a collection of underwear (this collection will not be shown during Amsterdam Fashion Week) very soon; all part of the bigger plan. “I really feel the need to be able to dress a man from head to toe. I want to be a complete fashion house. The underwear, which is a very basic brief in both white and navy, arrives next week and will be sold quickly after that.”
New projects
“We’ve also just introduced our made to measure service, we are looking for our own store in Amsterdam and we’re working on a business-to-business level with companies like Microsoft, which is so much fun.”
Sjaak Hullekes will present his new menswear collection on Saturday 14 July at 06.00 PM
SIS by Spijkers en Spijkers Amsterdam Fashion Week Preview
July 10, 2012 by Jetty
Filed under Amsterdam, Fashion, Featured Items, womenswear
An interview with Truus Spijkers
On track
On Friday 13 July designers Truus and Riet Spijkers will present their SIS collection during Amsterdam Fashion Week and they’re more on track than ever before. Truus: “We have shown our collection in Berlin a week before the show, so all of the designs already had to be finished. This gives us some extra time for the last show preparations.”
Excitement
It’s already the fifth time Spijkers en Spijkers are showing their work during Amsterdam Fashion Week, but that doesn’t mean the sisters aren’t excited. “It is starting to feel like a routine, but I still get chills right before the show every single time. The nice thing about showing in Amsterdam is that it is always very relaxed. Everything is well organized and if we forget something on the day of the show we technically are able to go back to Arnhem and get it. That’s a reassuring thought”, says Truus.
Circus inspired
For spring/summer 2013 Riet and Truus chose circus as a source of inspiration. “The very first circus artists at the turn of the century, the women in the trapezes, are who inspired us. We thought it was a light, dreamy and fresh theme for a spring collection. We want to portray the exotic atmosphere in the city when there was a circus in town. The lights and everyone all dressed up; more or less the feeling we got after seeing the movie Water for Elephants”
Pastels & Primary colours
The new SIS collection will include around 40 looks in a palette of different bright shades. “We start off with several pastel looks, than we introduce some primary colors and we slowly go to a darker palette. We’ve used a graphic cirque print, which in combination with black represents a city night when there’s a circus in town and it’s colourful lights. There is a more literal print too with small circus animals.”
Materials
Overall Spijkers and Spijkers stayed very true to their SIS signature. Truus: “The silhouettes will be smooth, we worked with colored parts and there will be graphic elements like our SIS designs have always had before. We’ve used cotton, silk, knitwear, crêpe de Chine and we even introduce a printed jeans. It will be an accessible show like people are used to with SIS.”
The new SIS Spring Summer 2013 collection will be shown on Friday 13 July at 06.00 PM
By Borre, Day show
That was quite a surprising show By Borre gave in Amsterdam this afternoon. It was all about movement indeed. Sportsmen demonstrated the comfortable, easy outfits of Borre Akkersdijk while performing gymnastics.
Winde Rienstra Amsterdam Fashion Week Preview
July 9, 2012 by Jetty
Filed under Amsterdam, Fashion, Featured Items, womenswear
Family business
When I catch up with Winde she tells me she still has a lot work to do on her collection. Winde: “Right now I’m working from 09.30 AM till 02.00AM almost every day. Luckily I’m getting some help too. I have two interns, my father is helping out with some of the wooden constructions, my brother and his girlfriend are working on the shoes and my mother is, besides cooking for me, giving an extra hand on the handwork. So it’s like a family business.”
Handcrafts
Besides her family Winde has two groups of people helping her out with the collection. “I am working on a project about handcrafts called “Spinning a Yarn” with people from different cultural backgrounds and part of the project is to ask them to collaborate with me on this collection. One group of four (a Dutch woman, an Iranian, a Chinese lady and a Turkish woman) is creating different handcrafted elements for the collection. The other group of ten women is working on floral embroideries, which eventually can be seen throughout the collection.”
Nomad
A modern nomad tribe was Winde’s concept of the collection, which will include a total of eight looks. “I am doing research about authentic tribes and nomadic modern tribes, I wanted to focus on the way modern tribes work and combing that with the way authentic tribes used to bond by doing needle work together. Modern nomadic tribes nowadays mainly exist online. You go on the internet to find people with the same ideas and interest, people travel online. That’s what I want to portray.”
Mystery shoes
The shoes seem to be the biggest mystery of the collection, yet Winde does dare to tell us a little more of what we will actually be able to see during the show. “Slow fashion is still very important for me, so there will be lots of handcrafted pieces. I’ve used wood (naturally), silk and fake fur. I have created my own transparent print by using the Ausbrenner technique. And I will show more transparent items, as well as graphic shapes and loose-fitting dresses.”
This autumn Winde’s collection will be exhibited in Utrecht for three weeks from the 7th of September, but for anyone who can’t wait her collection can be seen during Amsterdam Fashion Week (online as well!).
Winde Rienstra will show her Spring/Summer 2013 collection on 14 July at 03.00 PM









































































































































































