Sjaak Hullekes Amsterdam Fashion Week Preview

July 10, 2012 by  
Filed under AIFW, Amsterdam, Arnhem, Fashion, Featured Items, Preview

Japan inspired
After his Moroccan inspired collection last season, Sjaak Hullekes will present a Japan oriented collection of menswear this time. “I was inspired by Japan from before and after the industrialization. People in Japan really focus on tradition. Sepia pictures of traditionally dressed people in front of a flat were the starting point. Besides the Japanese style is just very beautiful. I love the folklore aspect of their way of dressing”, Sjaak says.

The Japanese influences will be visible through the details of the clothes. “Menswear is always very much about details and with this collection it’s no different. You’ll recognize the Japanese style through the standing colors, certain fabrics, dessins and the Eastern overlap we used.”

The Japan theme reaches even further. “The music, the colors and the title of the collection are Japan inspired as well. We’ve used faded colors, which we’ve seen in the sepia pictures, like beige, faded green, navy and brown/orange shades. The title of the collection is Min‘yō, which is traditional Japanese music. It represent the idea of continuing something and passing it on, which really appealed to me.”

Throughout the new spring/summer collection, which will feature around thirty looks, the deconstructed signature of Sjaak Hullekes will be visible. “With most of my designs you can really see how they are created. I always look for fabrics and colors that give a design a certain strength. Plus, something has to feel really comfortable, like some of my jackets which are not lined.”

Casual chic
“The casual part of the collection is bigger this time than before. This because I personally really wanted to extend it. I want to wear more casual pieces myself. Therefore you’ll see more short jackets and safari jackets. One of the deconstructed jackets is my absolute favorite; it’s insane! It has a terracotta shade and we’ve used a contrasting fabric for both the color and the pockets. I think and hope it is going to do well.”

Head to toe
Sjaak recently launched his own perfume and will launch a collection of underwear (this collection will not be shown during Amsterdam Fashion Week) very soon; all part of the bigger plan. “I really feel the need to be able to dress a man from head to toe. I want to be a complete fashion house. The underwear, which is a very basic brief in both white and navy, arrives next week and will be sold quickly after that.”

New projects
“We’ve also just introduced our made to measure service, we are looking for our own store in Amsterdam and we’re working on a business-to-business level with companies like Microsoft, which is so much fun.”

Sjaak Hullekes will present his new menswear collection on Saturday 14 July at 06.00 PM