and beyond amsterdam fashion week fw2010

Mysterious, magical, from outer space and yet very poetic – those were the characteristics of a strong presentation of End Beyond.

Étranger Amsterdam Fashion Week fw2010

On a special location in the centre of Amsterdam Taiwanese designer Lifu Hsiao presented his debut collection for winter 2010. Everyone gathered in a 17^th century cellar underneath a monumental bridge. Thanks to this location there immediately was a good vibe at the show. Some great old sing-a-long songs made it even better.

Hsiao’s collection was youthful and classic at the same time. Colors like yellow, red and blue and a few checked patterns made the collection look like fun. Loose-fitting skirts and blouses gave it a classic look.

Lifu Hsiao gave his designs a very own twist by adding reversed shoulder pads, A-line skirts and lots of zippers.  As a matter of fact the models were all zipped up from their collars to theirs skirts, leg warmers and boots. The clothes were made out of nylons and polyesters combined with wools, silks, and cottons.

Though the press review read highly erotic, we didn’t totally feel that by looking at Hsiao’s collection. Yet it was hard to describe the clothes in one or two words.

Étranger by Lifu Hsiao
Lifu Hsiao (Taiwan, 1980) graduated at the fashion master Fashion Institute Arnhem in 2008. After gaining working experience at Veronique Branquinho in 2009, Hsiao is now launching his own womens label Étranger. With his label, he strives to help women reaching “humanity and emotions” through his designs. Lifu Hsiao works and lives in Amsterdam.

Goodiebags!? Day three – Amsterdam Fashion Week

This year we pay attention to the goodiebags we receive at every fashion show. Although they’re called goodiebags, not everything that’s inside is really a goodie. Therefore we review the bags we receive during the Amsterdam Fashion Week and estimate their value.

At the end of the week we’ll announce the winner of our Goodiebag Contest. Check it out!

Non by Kim

The goodiebag we received at the NON by KIM fashion show contained:

Useful

Hair conditioner – Redken

Spam

Gift voucher 5 euro – Lensworld

Folder – Aluminium Chair

Liv magazine – Volvo

Estimated Value: € 1,-

Rating: 3

Supertrash

The goodiebag we received at the SUPERTRASH fashion show contained:

Useful

Mirror and hairbrush – Styletoday

Bag – I Love Fashion News

Soap – Gamila Secret

Energy shot – Dagravit

Chocolate – Australian – 250 gram

Magazine – Supertrash

Snack – Fruit & Crispy – 10 gram

Color activating treatment – Redken – 50 ml

Candle – Supertrash

Home fragrance sticks – Rituals

Body Cream – Aveda – 25 ml

Mascara – Maybelline

She – energy drink

Dinercheque 25,-

Supertan – 12 ml

Mentos – Aqua kiss

Scrub glove – Pure

Voucher for a pair of Porsche sunglasses

Spam

Folder: fashioncheque

Estimated value: € 250,-

Rating: 6*

*We would really love to give the goodiebag a 9, yet while we didn’t receive one we changed it into a 6.We were dissapointed about the fact that not everyone at the show received a goodiebag. All first two rows got one, except us, sitting in section C. Did they ran out of goodiebags, did some people steal them before the show started or do journalists just don’t get one?
Dear Olcay Gulsen, we hope we will receive one of your great goodiebags at your next show.

Claes Iversen

The goodiebag we received at CLAES IVERSEN’s fashion show contained:

Useful

Ultra-straight balm – Redken

Mascara – Maybelline

Spam:

–

Estimated value: € 8,-

Rating: 6

Frontrow Day three – Amsterdam Fashion Week

Supertrash knows  how to get attention: inviting lots of vips, and creating a buzz who’s coming or not. Well, we noticed many Dutchies found their way to the show, although a few left angry because of the way they were treated. Maybe they were not happy with their seats, or they didn’t receive that much wanted goodiebag?

Anyway we spotted a.o. Bridget Maasland, minister Cramer, soccer-player Edgar Davids, Lieke van Lexmond, model Yfke Sturm and as special guest Alexandra Richards – daughter of Rollings Stones-member Keith Richards.

Streetwear Amsterdam FW10 Day 2

What are you wearing during the fashion week? Your Burberry-boots, your latest D&G-vest or that vintage YSL? Maybe we’ll spot you in Paris, Milan, New York or Amsterdam. During the fashionweeks we refresh our streetwear posts regularly. We don’t judge, we’re not the fashion-police, we just enjoy fashion and your own personal style. Next stop: Amsterdam.

Claes Iversen Amsterdam Fashion Week fw2010

Claes Iversen’s collection called Le Petite Femme was indeed a very feminine collection. We saw lots of ruffles and shiny kristall flowers.

Claes showed some great designs in which heavy winter fabrics were mixed with transparent organza. From under some skirts and dresses was a transparent layer visible. A checked skirt was matched with a floralprinted blouse. All blouses had a small cute collar.

The collars in this collection were bordeaux red, gold, pink and navy blue.

At the ending of the show a model appeared in a white wedding dress full of price tags. But not only the dress, also the model’s face and the veil of the dress had price tags added to them.

We already heard a lot of people saying Claes’ collection was great and we couldn’t agree more.

Supertrash Amsterdam Fashion Week fw2010

“A new era has begun in which power is back where it belongs, women finally will take over authority. SuperTrash tells this story with her new winter collection, specially created by Power women for Power women! Who can we honor better to celebrate this than the most famous queen of our history that ruled over a whole empire: Miss Cleopatra.” This was according to their pressrelease.

And it was a strong woman indeed that walked the catwalk at the Supertrash-show. And she couldn’t care less what others would think of her ultra-tight, short dresses, high heels, glitzy leggings and comfy cardigans or leather jackets. Colors moved form black to brown, green and off white. Silver studs, golden tinkles and long zippers made it look more tough, while big flower-prints added a touch of femininity.

Non by Kim Amsterdam Fashion Week fw2010

The Non by Kim fashion show started with the sound of strong wind. Models with snow in their hair appeared on the catwalk in heavy woolen sweaters and thick scarves.

The show was inspired by the South Pole, so Kim Bakker designed the clothes of a whole new civilization, which could be living in the midst of the pole.

Halfway the show the models acted as if they were walking on cracking ice, thus they carefully walked the first part of the runway.

The colors of the collection were gray, light blue and brown. A pair of trousers and several Norwegian knitted sweaters were made out of all sorts of colored wool.

Some models wore glasses that looked like ski glasses from the old days. Other models had a bright blue contact lens in one of their eyes.

The fashion label Non by Kim was founded in 2007 by designer Kim Bakker. During this Amsterdam Fashion Week she presented her fourth collection of menswear.

Goodiebags !? Day two – Amsterdam Fashion Week 2010

This year we pay attention to the goodiebags we receive at every fashion show. Although they’re called goodiebags, not everything that’s inside is really a goodie. Therefore we review the bags we receive during the Amsterdam Fashion Week and estimate their value.

At the end of the week we’ll announce the Goodiebag winner. Check it out!

The goodiebag we received at ELSIEN GRINGHUIS’ fashion show contained:

Useful

Face powder – Maybelline
Box with eye luminizer, lipgloss, nailpolish and two hairproducts – Redken

Spam
–

Estimated value: € 20,-
Rating: 7

The goodiebag we received at the INDIVIDUALS by AMFI fashion show contained:

Useful

Sample parfum (small + large) – Idylle
Butterfly-broche

Spam

Folder – Laimbock
Two postcards – AMFI

Estimated value: € 5,-
Rating: 4

The goodiebag we received at MADA VAN GAANS’ fashion show contained:

Useful

A Mada van Gaans bag
Two ball points – Toppoint
Color enhancer for blond hair – Redken

Spam

Folder – Ariane Inden

Estimated value: € 5,-
Rating: 5

The goodiebag we received at Camilla Norrback’s fashion show contained:

Useful

Lipbalm keycord –  Volvo Ocean Race
Book by Martin Bril, named ‘Zweedse liefde’
Liv: Volvo Lifestyle
Magazine Esquire

Spam

Keyring – c30

Estimated value: € 15,-
Rating: 6

Petrovsky & Ramone over rituelen en locaties

Photographers Petrovsky & Ramone about rituals and locations at the Amsterdam Fashion Week AIFW, fall winter 2010.

[vimeo]http://vimeo.com/9054576[/vimeo]

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