AMFI: Individuals SS18

June 26, 2017 by  
Filed under Featured Video, Video

Individuals Catwalk Fashion Show SS2018

June 22, 2017 by  
Filed under Amsterdam, Fashion, Featured Items

Please enjoy the pictures for now, our review will follow shortly.

Backstage at INDIVIDUALS SS2017

Take a look backstage at the show of Individuals yesterday. Models are getting ready for the runway. Make up: check. Hair: check. Shoes: check. Accessories: check. Outfit: check. Ready. Set. Go!


June 16, 2016 by  
Filed under Amsterdam, Events, Fashion, Featured Items

Yesterday iNDiViDUALS presented its latest S/S 2017 collection. It’s already the 21st collection of this Dutch womenswear brand. The brand is a platform for fashion creativity, managed by third and fourth year students of Amfi, allowing them to experience the demand of the fashion industry. It provides them with an unmatched experience for future endeavours post-graduation.

The brand is a collective of 27 creative minds changing every season. This creates a continuing narrative, responding to the evolving Zeitgeist. All tasks and responsibilities are covered by the design, management and branding departments. Fusing these three departments makes for the successful formula that is iNDiViDUALS.

iNDiViDUALS is an initiative of AMFI – Amsterdam Fashion Institute and the Hogeschool van Amsterdam, Amsterdam University of Applied Sciences.



Individuals by AMFI 2015 Catwalk Fashion Show

July 6, 2015 by  
Filed under Amsterdam, Events, Fashion, Featured Items

Please enjoy the pictures for now, our review will follow shortly.

Individuals Catwalk Fashion Show Amsterdam FW2015

January 22, 2015 by  
Filed under Amsterdam, Fashion, Featured Items


Down the escalator the models went. That Louis Vuitton trick never gets old. It made up for a spectacular entrance as the collection did the rest. In a sea of blue/gray-ish shades and a touch of yellow this year’s AMFI students presented their interpretation of Carefree like a Sunday morning. And carefree it was. Slouchy tops, baggy pants, nothing at sight that wasn’t comfortable. Robe-inspired coats with a big hug factor, a quilted skirt and cape seemed to be made from a sleeping bag. The models’ hands were either hidden under enormous sleeves or carried in the pockets. Heavy knitted socks in leather loafers had the same easy going appeal. Oh those Sunday mornings.. when you can just hide in your pajama’s or carelessly walk around in your underwear. Just comfort food and your favorite TV series. No make-up at sight, except of course from the beauty essentials print that popped up on a few pieces. The Individuals by AMFI students know just how important wearability and comfort really are in fashion nowadays. And with a fall collection as cosy as this one, who could resist?

Frontrow at Individuals AFW FW2013

January 23, 2013 by  
Filed under AIFW, Amsterdam, Events, Fashion, People

Who was sitting where and with whom? From the ELLE-team to Maik de Boer and Michou Basu.

Backstage at AFW FW2013 Individuals

January 23, 2013 by  
Filed under AIFW, Amsterdam, Backstage, beauty, Fashion, Featured Items

Take a look backstage at the Individuals-show, with the make-up artists and hairdressers at work and the models getting dressed.

Individuals by AMFI Amsterdam Fashion Week Preview FW2013

January 22, 2013 by  
Filed under Amsterdam, Fashion, Featured Items, womenswear

For the very first time Individuals by AMFI, a collection designed by student, will have the honor of opening Amsterdam Fashion Week. We caught up with Peter Leferink, Principal Design Lecturer at AMFI and creative Manager of Individuals, to talk about the design process, the collection and the success of Individuals.

About Inviduals
AMFI’s Individuals project is a 6 month minor that BA students at AMFI can take during their third or at the beginning of their fourth and final year. A total of around 24 – 30 students from the 3 different departments Fashion & Design, Fashion & Management and Fashion & Branding together design, produce and deliver to retail a collection for the school’s label Individuals.

Why is it important that Individuals gives a show during Amsterdam Fashion Week?
“First of all it is a big honor. For the students a show at the end of their period with Individuals. Those 12 minutes of fame are quite fundamental to the process. Showing in a professional environment like AFW gives the students such a boost. This year we were asked to open the fashion week, which is the ultimate moment and compliment. It means people take us seriously and appreciate what we do with our students. To me personally it means a lot. The fact that our show is held in the Gashouder is extra special too; when I graduated from the C Montaigne Academy in 1994 with a small group of students we rented the same Gashouder for our show. At that time we felt it was the coolest spot in Amsterdam, I believe we had to pay 400 Gulden for it. Being able to see our students shine there as well makes it very special.”

What is the most important aspect of holding a show?
“If you bring it down to the basics a show is a form of PR. You want to reach the press, the retailers and your audience. Yet as a school we believe there a more platforms on which you can show your collections and creativity. There is lots of new media via which you can reach your audience quickly and effectively. But, to be honest, for a lot of students a catwalkshow is the ultimate highlight; the spotlights, the people, the camera’s clicking and the feeling that comes with such a live event. It gives them such excitement, which is hard to match. Therefore I feel catwalkshows will always be there, even though lots of new platform (digital or non digital) will be introduced.”

How did it happen that Individuals is opening Amsterdam Fashion Week?
“We have been showing, with smaller and larger shows, during Amsterdam Fashion Week since the start. This definitely is the icing on the cake for AMFI and Individuals. Especially since around 800 extra young people, students and teachers will be able to see the show through live stream, thanks to Vodafone. I’m very excited how it will all turn out, but I am sure it will be a great happening.”

What part of the collection will eventually be sold?
“It’s hard to put that in percentages, since it depends on the styling of the show, which is planned for the second week of January. We always create Production Pieces, which retailers can buy and Unique Pieces (for the catwalk and photoshoots). Eventually the Production Pieces will be sold in a total of 10 boutiques ranging from high end casual to designer/luxury across the Netherlands.”

Is the collection sold in your own AMFI store as well?
“The Inviduals sales to retailers is organized via our By Amfi store. Every season we change the store in a way that it matches perfectly with the collection and invite our retailers there. After a period of about three weeks the store becomes a By Amfi store again; a very pleasant and dynamic collaboration.”

One of the design students spoke to us about inspiration, colors and materials

What was the inspiration for the upcoming collection?
“We were inspired by the current state of the world. We provide a contemporary solution for how to deal and live within it, partly inspired by Darwin’s theory of survival of the fittest. We draw the line. We tell the story of the Neo-Pioneer who dares to settle within the unsettled. For fall/winter 2013/2014 we’ve communicated it like this

A multitude of choices has resulted in an inability to move forward in the world. The time has come to confidently step forward and set the underlying tone for this generation. Armed with a desire for progress, we draw the line in order to create an enhanced state of protection. We attract because we dare. We survive because we protect. We are an energy to be reckoned with. We are the Neo-Pioneers and ELEMENT is the key to our survival. 

This collection boldly draws the line by settling within the unsettled. An action towards survival defined by a magnetic attraction of angular and curved shapes. A mix of unconventional fabrics sculpts this modern day armour. Each piece makes its own statement, building a positive tension thus, empowering the wearer. An air of artificiality emphasizes the evolution of crucial details in design.

What can we expect to see?
“We will see colours that are derived from a dark uniform palette. Think about a dark oil stain on a wet pavement. Furthermore we want to put the spotlight on the strong and the vulnerable parts of a woman in order to provide her the protection that she needs to face the world. As for the fit, think pronounced angular and curved shapes mixed with a touch of tailored design. We chose new materials that are more technological than we have ever used before. We also used leather and other materials that enhance protection and are key iNDiViDUALS materials are used in every collection.”

Individuals By AMFI will present their latest collection on Wednesday night, the 23rd of January at 07.00 P.M.

See our gallery below for some sneak peeks of the collection.


Individuals Amsterdam Catwalk Fashion Show SS2013

July 12, 2012 by  
Filed under AIFW, Amsterdam, Fashion, Featured Items, womenswear

Should we cover our ears? The Individuals fashion show started with extremely loud and incredibly dark music and looks in shades of broken asphalt to match. Tough models wore ethnic inspired looks that breathed progress, strength and necessity; the three themes of the collection, which was actually a squeal to the previous Individuals collection of last season.

They wore grungy over-accessorized looks with lots of black leather. Corset-like tops, baseball jackets and large hoodies were all in the asymmetrical, layered streetwear mix.

After all the darkness, a touch of primal / fuchsia was added to the collection as the music got a little more pleasant to listen to. Then fuchsia changed into deep shades of sand and beige only to end in a series of full bone white looks. Every outfit was richly styled; golden headpieces, scarves wrapped around the models heads, messy, braided hairstyles and eye-catching bangles were all in the mix.

After some ethnic drums and the sound of birds it became completely silent and light on the catwalk as all looks a appeared on the runway once again. Leave out the heavy accessories and the sky-high shoes and you’ve got yourself a selection of very wearable streetwise clothes. A few of the TPS team-members have even already prepared their Individuals wishlist!

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