Which crew are you? House of Orange at AIFW

All kinds of different talents are coming from the House of Orange, hairdressers, make-up-artists, stylists, photographers and show-producers. And you can meet all of them at the AIFW. From day 1 on the make-up artists are transforming the models into real beauties supported by the products of  Maybelline. The show-production-team was responsible for the beautiful show of Sage & Ivy and the fashionable, upbeat show of Lichting 2011.

Meet the crew of House of Orange, backrow from left to right: Bianca, Katinka, Liselotte, Eva, Berry, Chiao-Li, Erik, Vanessa, Martijn, Anita, Joanne, Jan en Severine. In front to the left: Kate and Clayton with his dog Nix.

 

 

Zeeman / Frank Catwalk Fashion Show AIFWSS2012

Saterday afternoon the Zuiveringshal at the Amsterdam Fashion Week was filled with fashion people. Everyone was anxious to see the very first collection of this ‘new fashion label’ named Frank. Some people heard it was a mix between ready to wear and haute couture, others didn’t have a clue.

As the first looks came up on the runway we saw some very wearable designs. A shirt dress, a leather jacket, a pleated skirt, a trenchcoat, a pair of leather pants (with lots of zippers); easy to wear we would call it.

In between those items there were a few shiny evening dresses in shades like turquoise and ochre or gray and pink. And the last look of the collection was a bridal gown with the name Frank on it.

After that blue and yellow lights were projected on to the backdrop. Some items were highlighted with texts like “Now low priced” and we then started to get a feeling….

As the letters ZEEMAN appeared everyone reacted surprised.

Frank was actually ZEEMAN and nobody knew. The people from ZEEMAN kept everything a secret, only five people of the organization knew they were going to hold a show. What a surprise and what a guerrilla move! ZEEMAN rocks Amsterdam Fashion Week!

Sage & Ivy Fashion Show SS2012 Video

At the Sage & Ivy catwalk show everything fell right into place. The models, the music, the weather and the atmosphere worked together just beautifully. And as the models in their floor sweeping designs stepped on the catwalk and their dresses hit the water we all got shivers. What a breathtaking show…

Frontrow at Hunkemöller – AIFW SS2012

The Hunkemöller show on Friday  was fully packed. Check out the front row!

Goodiebag!? Frank Catwalk Fashion Show SS2012

Useful

Box with a scarf with a print from the collection

CD with extra info

Spam

–

Estimated value: 5 euro

Rating: 5

Goodiebag!? Sheguang Hu Catwalk Fashion Show SS2012

Useful

She Energy Drink

Maybelline Lipgloss

Dr. van der Hoog – masque

Uzurii 35% discount voucher for flip flops

Beau Monde March 2011

Redken rough paste

Spam

–

Estimated value: 10 euro

Rating: 6,5

Hunkemöller Backstage at AIFW SS2012

It was a happy scene backstage at the Hunkemöller-show where the models felt pretty and feminine in their beautiful lingerie and bikini’s. But there was also time for a laugh and fun.

Goodiebag!? Frans Molenaar Prijs Catwalk Fashion Show SS2012

At the show for the Frans Molenaar prijs we received a small goodiebag with a very modest content.

Useful

Redken shower gel

Redken shampoo

Redken fan

Spam

–

Estimated value: 5 euro

Rating: 5,5

Goodiebag!? Hunkemoller Catwalk Fashion Show SS2012

Again a great goodiebag at Hunkemoller! 

Useful

Cute black and pink panty

Gift card with a value of 30 euro

Member ship card

Hunkemoller Fan

Spam

Hunkemoller folder

Estimated value: 35 euro

Rating: 8

Impressions of AIFW SS2012 Day 3

This was Day 3 of Amsterdam International Fashion Week  edition SS2012. Highlights of yesterday were the show of Sage & Ivy in the Spartelvijver, Hunkemöller, the presentation of Charlotte Kan and the beautiful weather.

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