Goodiebag!? Jan Boelo Catwalk Fashion Show SS2012

Do we have room for any more Redken products? At Jan Boelo we received some more bottles plus some cool extra goodies.

Useful

Grazia

Redken – Shampoo

Redken – Shampoo

Redken – Rough Paste

Skooz – lollipop

She – energy drink

Abn Amro – marker

Redken – fan

Spam

Dolfine – folder

Skooz – folder

Het Haartheather – card

Estimated value:  12 euro

Rating: 6,5

Impressions of AIFW SS2012 Day 4

This was Day 4 of Amsterdam International Fashion Week edition SS2012. Highlights of yesterday were the Frank-show which turned out to be a guerilla-action of Zeeman, the Quoc Thang show and the cheerful show of  the Danish label Edith & Ella. It was also the day that the Green Fashion Competition took off.

 

Streetfashion AIFW SS2012 Day 4

Again the rain kept people busy yesterday at the Amsterdam International Fashion Week. After such a beautiful friday, it was hard to believe we wouldn’t see the sun at all on saturday. But people still found ways to dress up for their visit to the fashionshows.

Which crew are you? Bas & Nathalie at AIFW

It’s a small crew, but one cannot do without them during a fashionshow. Someone need to create order in the chaos of walking the catwalk, the tempo, the rythm. So meet Bas Andrea and Nathalie Haelermans, a duo with quite some experience in the world of fashion.

They were responsible for the choreography and direction of some of the fashionshows during AIFW, like Lichting 2011 and FRANK.

 

Zeeman / Frank Catwalk Fashion Show AIFWSS2012

Saterday afternoon the Zuiveringshal at the Amsterdam Fashion Week was filled with fashion people. Everyone was anxious to see the very first collection of this ‘new fashion label’ named Frank. Some people heard it was a mix between ready to wear and haute couture, others didn’t have a clue.

As the first looks came up on the runway we saw some very wearable designs. A shirt dress, a leather jacket, a pleated skirt, a trenchcoat, a pair of leather pants (with lots of zippers); easy to wear we would call it.

In between those items there were a few shiny evening dresses in shades like turquoise and ochre or gray and pink. And the last look of the collection was a bridal gown with the name Frank on it.

After that blue and yellow lights were projected on to the backdrop. Some items were highlighted with texts like “Now low priced” and we then started to get a feeling….

As the letters ZEEMAN appeared everyone reacted surprised.

Frank was actually ZEEMAN and nobody knew. The people from ZEEMAN kept everything a secret, only five people of the organization knew they were going to hold a show. What a surprise and what a guerrilla move! ZEEMAN rocks Amsterdam Fashion Week!

Sage & Ivy Fashion Show SS2012 Video

At the Sage & Ivy catwalk show everything fell right into place. The models, the music, the weather and the atmosphere worked together just beautifully. And as the models in their floor sweeping designs stepped on the catwalk and their dresses hit the water we all got shivers. What a breathtaking show…

Impressions of AIFW SS2012 Day 3

This was Day 3 of Amsterdam International Fashion Week  edition SS2012. Highlights of yesterday were the show of Sage & Ivy in the Spartelvijver, Hunkemöller, the presentation of Charlotte Kan and the beautiful weather.

Sheguang Hu Catwalk Fashion Show AIFWSS2012

The Sheguang Hu fashion show was one great spectacle. Fabulous, dramatic, shiny and colorful dressed kept on coming. Models looked confident, elegant and rich and worked the runway on some fun Pirates of the Caribbean tunes. The Otazu jewelry even gave the looks more sparkles. The show was a little different than we’re used to at AIFW but it sure had a very fairytale-like positive vibe.

Hunkemoller Catwalk Fashion Show AIFW SS2012

The Hunkemoller lingerie show was just the perfect evening show. The mood was right, the audience was into it and the show was just one big party.

The show was divided in two parts; it started with lingerie and during the second half the new beachwear collection was shown.

The lingerie show was opened by a sexy bride in a seductive off white design. The start of a series of bridal lingerie collections that will follow in the Hunkemoller collections from 2012 on.

After the bridal wear the themes Golden Touch, Modern Brigitte Bardots, Flowers Everywhere, Hot Pink and Oriental Beauty followed. All designs looked super sensual. Rich fabrics, delicate embroideries, the right color combinations and perfect styling made all the girls look like supermodels.

The smiling, blinking and blowing kisses in the air even made the audience more enthusiastic. And model Jazz, who has legs for days, got a round of applause just for her appearance on the catwalk.

After the last lingerie model had left the runway a group of drummers came on stage and held their own little party. Then it was time for the swimwear. Models with wet hair and bronzed faces strutted the runway in swimwear from themes like Tropical Fever, Copacabana Beach, Shapes in Kobalt & Macramé, Etnic Animals, Fashion Jungle and Glits & Glamour Finale.

All designs looked playful and sexy and as Beyonce’s Run the world was played and Kim Feenstra lead the other models on the runway the party was on. All girls in the audience must have seen something they like and all guys must have had a night to remember…

At AIFW day 3: the sun is out, let’s play!

 

We thought it would rain forever, but look: the sun is out. And suddenly life & fashion looks much better.

 

 

« Previous Page — Next Page »