Backstage at Ninamounah Amsterdam Fashion Week

Take a peek backstage at the Celebration of the Species by Ninamounah.


Ninamounah Amsterdam Fashion Week SS2019

September 7, 2018 by  
Filed under AIFW, Amsterdam, Fashion, Featured Items

Friday night was all about the Celebration of Species set up by Ninamounah Langestraat (27). With her fashion show the young designer, who won de Frans Molenaar Couture award last year, debuts on Amsterdam Fashion Week and marks the one year anniversary of her brand Ninamounah. A brand that is outspoken to say the least. “With my designs I want to free people of shame. My clothes should be a tool to let go a little more. I want to make clothes for pure and free people, stripped from layers of civilazation” the designer stated.

Being who you want to be (free of shame) and living according to your (animalistic) instincts and needs are big themes in Ninamounah’s work. And thus sex(uality) plays a big part too (past July Ninamounah presented a genderless collection in a famous gay club in Paris). Tonight was no exception, as the flyer for her show with two nuns kissing passionately would suggest.

 There were sex dolls up on the ceiling and a provocative video opened the show.

Find a stereotype and Ninamounah will try to give it a whole different meaning. Give her an uniform, a suit or a different type of cliché and she’ll try to deconstruct it, make it asymmetric and make sure it is as remarkable and provocative (disturbing even) as possible.

Like a pinstripe suit she would transform to a pinstripe bodysuit with a tiny pair of shorts and long leather boots. Or a classic pair of pleated pants of which she would cut out the behind and style it with a leather corset. Tonight’s show was filled with extraordinary, disturbing looks like these. Lots of deconstructed suits and countless leather bodysuits. Styled off by leather chaps. 

In collaboration with Naomi Hille she designed a selections of shoes; pumps, chaps (Christina Aguilera already bought her own pair) and peeptoe biker boots made of recycled biker suits. The models red contacts added to the level of crazy/funky/sexy.

And it’s not just the clothes that were outspoken. Ninamounah takes the casting of the models very seriously too. And so a female judge, a pregnant lady and an 11-year old girl walked her runway show. All kind of species, if you like. Time to celebrate!

Spotted anything you like in Ninamounah’s show? Her collection will be on sale throughout September at Zeedijk 60, an independent boutique in the centre of Amsterdam.

Backstage at Maison365 Amsterdam Fashion Week

What’s going on backstage at Maison365 ? Well guess: lots of hairdressers, make-up artistst and stylists getting all the models ready.

Maison365 Amsterdam Fashion Week SS2019

September 7, 2018 by  
Filed under AIFW, Amsterdam, Fashion, Featured Items, MBFWA, womenswear

So Amsterdam Fashion Week has a brand new director, Danie Bles. For the ones who don’t know her yet, Danie has been working in fashion all her life. She started out as a stylist (of the stars), then built her own brand (collaborating with and hosting events and shows for big commercial brands such as L’Oréal) and she has had her own fashion label ByDanie for several years.

Given the fact that Danie is so familiar with setting up events and organising fashion shows it comes as no surprise that she would hold her own fashion show during her very first Amsterdam Fashion Week. And so on Friday morning we attended the show by her personal styling service Maison365 (a styling service sending you a box with three looks based on your personal style).

Fifty fall looks styled by Danie and her team entered the runway. Looks of different boutique brands that are linked to Maison365. “With Maison365 we want to show how we work when it comes to unique and complete personal styling. Plus we offer smaller, ambitious brand a chance to be part of a big event like Amsterdam Fashion Week”, Bles stated.

She and her styling team inspired us with a variety of fall looks in three different categories; Paris, upcoming Scandinavian talent and the Seventies. A casual start of leather pants and oversized sweaters. Looks styled off with loafers and berets for that extra Parisian feeling. More urban were the oversized coats and parkas styled off with fanny packs and hoodies. And we ended up in the party section of Maison365. With sparkling tops and pleated skirts, sequined shiny pants and luxurious looking velvet and jacquard suits given an extra glam touch by headbands and shiny earpieces.

The overall message was clear: from day to night, desk to dancefloor Maison365 has got you covered.


Backstage at David Laport Amsterdam SS2019

September 7, 2018 by  
Filed under AIFW, Amsterdam, Backstage, Events, Fashion, Featured Items

Take a look backstage at the first show of this Amsterdam Fashion Week. Hair, make-up and dressers getting the models ready for the show of David Laport.

Streetfashion Amsterdam Fashion Week SS2019, Day 01

September 7, 2018 by  
Filed under AIFW, Amsterdam, Featured Items, People, Slideshow, Streetwear

What are you wearing during the fashionweeks? Your Off White-shoes, that Balenciaga-shirt or your latest Vetements-denim? Maybe we’ll spot you in Paris, Milan, New York or Amsterdam. During the fashionweeks we refresh our streetwear posts regularly. We don’t judge, we’re not the fashion-police, we just enjoy fashion and your own personal style. Next stop: Amsterdam Fashionweek, womenswear SS2019.

Frontrow MBFWA SS018, Day 04

July 17, 2017 by  
Filed under AIFW, Amsterdam, Frontrow, People

Who were there at MBFWA day 4, the final day of this 27th edition of the Mercedes-Benz Amsterdam fashion week? Here’s a selection of our front row images.

Maison the Faux Catwalk Fashion Show MBFWA SS2018

July 17, 2017 by  
Filed under AIFW, Amsterdam, Fashion, Featured Items

Before we begin, can we please take your name?
No, not your given name; the name you wish to use post-reincarnation.

Maison the Faux once again welcomed us in a spectacular show environment. This time around they were ready to take us to another level, another life even. This was not a spa (although the futuristic tanning systems might give that idea) and it was definitely not an office. This was FAUXmosapien, an odyssey, a journey of reinvention that begins with incubation. This was an opportunity to engineer a new tomorrow. Radiation that gives you more than a glow.

What a way to end this edition of the Mercedes-Benz FashionWeek Amsterdam. With the bright color changing backdrop and the runway filled with tanning systems it really felt as if we’d stepped on board of a space ship, ready to start a new chapter at whatever planet was waiting for us when we’d come out.

Our wardrobe for the life that was waiting for us was pastel shaded, a nice contrast with the neon lights of the decor. Stripes, metallics and tweed fabrics with frayed ends were the main themes. And as guys and girls sporting skirts, dresses, coats and skimpy bikini’s with extraordinary headpieces had followed up on each other the finale piece was, yep, you guessed it, a shiny bridal gown, worn by a guy in fluffy slippers. Cause even in another life you’d still want to tie the knot in style, right?

In September the Arnhem based fashion house (by Joris Suk and Tessa de Boer) will present this collection at New York Fashion Week. We’re glad we got the ultimate preview. The perfect way to end this edition of MBFWA.

Out with a bang!

Political Runway Catwalk Fashion Show MBFWA SS2018

July 16, 2017 by  
Filed under AIFW, Amsterdam, Fashion

If there ever was a stereotypical model, that type is complete lost by now. The opening show, Das Leben am Haverkamp sure set the mood for the rest of the week, so we’ve seen all types of people sporting the latest designs on the Amsterdam runway this week. At Politcal Catwalk 2017 politicians walked the walk, one eye brow colored, wearing pieces created by around twenty youngsters with the help of designers like Sepehr Maghsoudi and Bas Kosters. Those politicians included Gerolf Bouwmeester, (current Gemeenteraadslid Amsterdam and future major Heusden), Arda Gerkens (Eerste Kamerlid) Suzanne Kröger (Tweede Kamerlid), Sadnra Doevendans (Provinciale Staten), Ilana Rooderkerk (Stadsdeelraad Amsterdam West), Marja Ruigrok (Gemeenteraadslid Amsterdam), Kirsten van den Hul (Tweede Kamerlid), Michel Rog (Tweede Kamerlid), Diederik Boomsma (Gemeenteraadslid Amsterdam) and Femke Roosma (Gemeenteraadslid Amsterdam). All of whom happily put aside their sober office attires to rock something more colorful. Rainbow colored as a matter of fact. The collection even included a wedding dress, worn by Suzanne Kröger (Tweede Kamerlid Groen Links). But the true message of this show wasn’t any of colors or trends it was about diversity and sustainability. And having some guts, of course.

Jan Cerny Catwalk Fashion Show MBFWA SS2018

July 16, 2017 by  
Filed under AIFW, Amsterdam, Fashion

Amsterdam Fashion Week has given artists and young designers all around the world a chance to present their work. Today Czech designer Jan Cerny, who is a student at the Thomas Bata University Zlin took the stage to show us his edgy menswear in front of an all green backdrop. He came up with recreations of iconic menswear pieces like the trench coat, the hoodie and the leather jacket. He gave those pieces of contrasting materials color, tie dye effects, sequins. He tore them apart and put them back together. By doing so he’s caught the eye of the international media. We’re curious what his next move is going to be.

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