Next time we go on a short trip; we’ve got more than enough small liquid cosmetic bottles to take with us in our hand luggage. Beautylabel Redken, the sponsor of the Amsterdam Fashion Week, was visible in maannny goodiebags.
At Quoc Thang the goodiebag contained:
Redken – rough paste
Redken – shampoo
Redken – curl wise
Redken – shampoo for men
She – energy drink
Redken – fan
Estimated value: 8 euro
On Saturday evening Quoc Thang wowed us with his new menswear collection. It was well tailored, very wearable, cohesive and – unlike most other collections this week – it was a fall/winter collection.
Quoc introduced his brand new 3 x 3 x 3 concept based on the idea of a pair of pants, a top and a jacket. His designs, worn by models with wet faces and messy hair) told the story of an adventurer defying cold area’s in search of security and safety.
“It’s called A Place Over There (Een Plek Daarginds in Dutch) and – like all my collections so far – it has something to do with the vulnerability and transitory of life. My inspiration comes from conversations, exhibitions and every day things. I always write things down”, Quoc told us earlier.
The designs indeed looked like you could conquer any weather in them. Thick woolen coats, perfect pants tucked in shoes, and great jackets with hoodies and fur details. Shades ranged from multiple blues and greys to green (some of them slightly shiny).
For this collection Quoc Thang changed everything; his strategy, his philosophy and the way in which he built up the collection. And if you ask us, this turned out perfectly. Let’s hope this collection will lead to many new sales points for mister Thang. He sure deserves it.
With his new collection of menswear (Quoc Thang has been making menswear for the past 1,5 years) Quoc Thang is about to head into a whole new direction. It will be his third time presenting his collection during Amsterdam International Fashion Week and he couldn’t be more excited.
“Presenting my work during fashion week is a great way to reach a big audience. Perhaps it doesn’t directly result in making a lot of money, but artistically it’s the right thing to do.”
Thang’s new collection tells the story of an adventurer defying cold area’s in search of security and safety. “It’s called A Place Over There (Een Plek Daarginds in Dutch) and – like all my collections so far – it has something to do with the vulnerability and transitory of life. My inspiration comes from conversations, exhibitions and every day things. I always write things down.”
Shades & fabrics
“The new collection is pretty silent when it comes to color. We used multiple blues and greys and a touch of green here and there. The designs are made of fabrics like high tech nylon and wool. We also used a waxed cotton, which we’re very proud of since it’s hard to get.”
“Everything will be completely different; our strategy, our philosophy and the way we built up the collection. We used the 3 x 3 x 3 concept, based on the idea of a pair of pants, a top and a jacket.” It might sound somewhat vague right now, but according to Thang everyone will immediately be able to see the changes he made during the show.
Thang’s motivation to head into this new direction seems reasonable: “We noticed the big audience wasn’t really getting our collections when we showed them. We – and I think fashion in general – are ready for something new.”
And with just a few days ahead before the show Quoc Thang couldn’t be more prepared. “Our collection is completely ready, so we’re not worrying about time. I’ve done this a few times now so I now the ropes.”
Quoc Thang will present his collection on Saturday 16 July at 6 p.m.
Impressie van de tweede dag AIFW Amsterdam Fashion Week (backstage, fashion shows & people.)
Quoc Thang’s new collection ‘Het moment voorbij’ was all about freedom. The designer translated that feeling through the style of a woodcutter. The collection was very outdoor; rough materials like wooll and cotton mixed with polyester and nylon.
The male models walked in overalls, raincoats and checked tuniques (these checks were especially designed for this collection and were made out of shields with two crossing bows). They carried backpacks and wore shoes by Timberland, the sponsor of the show. They looked cool, but their heads were all wet & sweaty.
The jacket had a central position in this collection; blazers, parka’s and tops that felt like coats were the eye-catchers of the show.
Quoc Thang (1979) graduated in 2005 at the Rietveld academy in Amsterdam. He then organized several projects in Berlijn en Parijs. In 2009 he launched his collection under his own name.
Malasian Quoc Thang today showed at the Amsterdam Fashion Week for the first time. He presented a small and sober menswear collection inspired by skippers-work-clothes, introduced by the sound of waves.
The skipper aspect was visible through some tunic t-shirts and overcoats. Quoc Thang also presented many woolly items like long cardigans and heavy woolly pants. We mostly saw shades of gray, beige and black. One outfit looked more like a skipper’s sleep-clothes, while it resembled a pajama. A strange-looking gray design with long braids attached, raised some questions.
For this show Quoc Thang cooperated with Timberland. The brand delivered all shoes and Quoc Thang designed one pair himself.
Quoc Thang (1979) was born in Malaysia and was educated at the Gerrit Rietveld Academie in Amsterdam. After his graduation he worked on several fashion projects in Paris and Berlin. In 2009 he started his own brand and named it Quoc Thang.