Goodiebag!? Sheguang Hu Catwalk Fashion Show SS2012

July 16, 2011 by  
Filed under AIFW, Amsterdam, Fashion, Featured Items, Goodiebags

Useful

She Energy Drink

Maybelline Lipgloss

Dr. van der Hoog – masque

Uzurii 35% discount voucher for flip flops

Beau Monde March 2011

Redken rough paste

Spam

Estimated value: 10 euro

Rating: 6,5

Hunkemöller Backstage at AIFW SS2012

It was a happy scene backstage at the Hunkemöller-show where the models felt pretty and feminine in their beautiful lingerie and bikini’s. But there was also time for a laugh and fun.

Goodiebag!? Frans Molenaar Prijs Catwalk Fashion Show SS2012

July 16, 2011 by  
Filed under AIFW, Amsterdam, Fashion, Featured Items, Goodiebags

At the show for the Frans Molenaar prijs we received a small goodiebag with a very modest content.

Useful

Redken shower gel

Redken shampoo

Redken fan

Spam

Estimated value: 5 euro

Rating: 5,5

Goodiebag!? Hunkemoller Catwalk Fashion Show SS2012

July 16, 2011 by  
Filed under AIFW, Amsterdam, Fashion, Featured Items, Goodiebags

Again a great goodiebag at Hunkemoller! 

Useful

Cute black and pink panty

Gift card with a value of 30 euro

Member ship card

Hunkemoller Fan

Spam

Hunkemoller folder

Estimated value: 35 euro

Rating: 8

Impressions of AIFW SS2012 Day 3

This was Day 3 of Amsterdam International Fashion Week  edition SS2012. Highlights of yesterday were the show of Sage & Ivy in the Spartelvijver, Hunkemöller, the presentation of Charlotte Kan and the beautiful weather.

Streetfashion AIFW SS2012 Day 3

July 16, 2011 by  
Filed under AIFW, Amsterdam, Featured Items, People, Streetwear

Finally the sun was out in Amsterdam yesterday and that made our work on the streets around the AIFW-venue a lot easier. And we noticed right away that people were happy to show their summer-outfits.

Sage & Ivy Backstage/Atmosphere at AIFW SS2012

Luckily for Alexia van Engelen, designer of Sage & Ivy, the sun was out all day yesterday. And it helped to create a wonderful setting for her show, that was held at the Spartelvijver near the AIFW venue. The audience was seated next to the pond and had a great view on the stage, the water and the show. Backstage the atmosphere was relaxed, while the team of House of Orange transformed the models into mysterious waternymphs.

Hunkemoller Catwalk Fashion Show AIFW SS2012

July 16, 2011 by  
Filed under AIFW, Amsterdam, Fashion, Featured Items, womenswear

The Hunkemoller lingerie show was just the perfect evening show. The mood was right, the audience was into it and the show was just one big party.

The show was divided in two parts; it started with lingerie and during the second half the new beachwear collection was shown.

The lingerie show was opened by a sexy bride in a seductive off white design. The start of a series of bridal lingerie collections that will follow in the Hunkemoller collections from 2012 on.

After the bridal wear the themes Golden Touch, Modern Brigitte Bardots, Flowers Everywhere, Hot Pink and Oriental Beauty followed. All designs looked super sensual. Rich fabrics, delicate embroideries, the right color combinations and perfect styling made all the girls look like supermodels.

The smiling, blinking and blowing kisses in the air even made the audience more enthusiastic. And model Jazz, who has legs for days, got a round of applause just for her appearance on the catwalk.

After the last lingerie model had left the runway a group of drummers came on stage and held their own little party. Then it was time for the swimwear. Models with wet hair and bronzed faces strutted the runway in swimwear from themes like Tropical Fever, Copacabana Beach, Shapes in Kobalt & Macramé, Etnic Animals, Fashion Jungle and Glits & Glamour Finale.

All designs looked playful and sexy and as Beyonce’s Run the world was played and Kim Feenstra lead the other models on the runway the party was on. All girls in the audience must have seen something they like and all guys must have had a night to remember…

Sage & Ivy Catwalk Fashion Show AIFWSS2012

July 16, 2011 by  
Filed under AIFW, Amsterdam, Fashion, Featured Items

After days of rain the sun came out today. What a relief for designer Alexia van Engelen and her team. She was the only designer this week showing her collection outside. And not just on a regular catwalk. No, they built a runway under water in the pond at the Westergasterrein in Amsterdam.

This created the illusion that the models were walking on water. The water, the sun, the catwalk and the models created the perfect picture together. A picture that fit the new Sage & Ivy collection perfectly, especially since it was inspired by water.

The clothes showed many different sides of water. The way in which water reflects things, the look of a sunset, the transparency of water and all kind of colors that appear as the sun shines on water.

The designs looked feminine and sweet, exactly the kind of thing you expect from Alexia if you know her. The delicate dresses, pants, suit jackets, sheer blouses, capes and accessories all were beautifully made and all had lot of details (braiding and draping) to them.

Especially the maxi dresses and skirts in the water gave the show an extra dramatic effect. Everything fell right in to place. It was a show to remember and, if you ask us, one of the highlights of the Amsterdam Fashion Week.

 

Which crew are you? Star Studded Studios at AIFW

July 15, 2011 by  
Filed under AIFW, Amsterdam, Featured Items, People

Star Studded Studios is Joost van Bellen and Sander Stenger, and without these talented, inspiring and highly professional people fashionshows would be a rather dull event. A good musicmix brings everything together, it can make people cry, cheer and laugh and never ever forget the show they saw. This fashionweek Star Studded Studios was responsible for the soundtracks at the show of SIS and Lichting 2011.

Meet the crew of Star Studded Studios, from left to right: Sander Stenger, Joos van Bellen and Thijss van Gils

 

 

 

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