Preview AIFW – Jan Boelo SS2012

It will be Jan Boelo’s first time to show during Amsterdam Fashion Week and from what he tells us, it will be a show to remember.

Long Nights
With just a few days left until his show Jan Boelo and his team are working late every day. “I’m finishing the collection with three other people and I’m getting some help from friends and family. It’s usually not until 2 or 3 a.m. that we stop working and go to bed. But I’m making sure I have one more relaxed day before the show, so I wouldn’t be all tired and stressed out on Sunday.”

Jan’s collection (it’s the second collection he has made) will exist of men- and womenswear. “The biggest part will be womenswear, but there’s a small menswear section as well. All together we will present about 26 looks.”

Inspiration
“Those looks are inspired by the late seventies. It’s all about the rise & fall of punk and glam rock. There will be a lot of leather and chains. Almost anything in the collection will be shiny. The fit will be tight, but there are loose pants too and I stressed some of the shoulders. It will feel like Alexis herself (from Dynasty) walks into the room.”

Fabrics
“We got a special kind of denim from Italy and we had our leather custom made in an Italian factory. I personally went there this spring to make a selection of the leather I wanted to use.”

Rock ’n Roll
“Since I’m a big Rock ’n Roll fan; I translated this to the collection. Songs from bands like The Sex Pistols and Patti Smith inspired me. The soundtrack of the show is going to be very rock ’n roll too. It will be a pretty fierce mix, made by Tim Holland.”

Jan has already convinced Dutch rock singer/actress Ellen ten Damme of his talent (she wore his clothes to several official events) so we’re very curious to see what everyone else thinks of his designs.

Jan Boelo will show his collection on Sunday 17 July at 3 p.m.

Catwalk Fashion Show Tony Cohen SS2012

Tony Cohen was the second designer to present his new summer collection tonight. On a catwalk decorated with beautiful (Frederique van der Wal) flowers he showed a mix of his high-end luxury lines Atelier TonyCohen and TonyCohen.

His looks showed his signature asymmetric, streamlined shapes, which created feminine shapes. His models looks serene in shades variating from nudes to pink. There were some cool party looks as well as pretty hippie-chic, relax outfits.

This Sunday there will be a second Tony Cohen fashion show by the name of 2LOVETONYCOHEN.

Tony Cohen Backstage AIFW 2012

Take a peek backstage at the preparations before the Tony Cohen-show. Model Kim Feenstra got photographed together with her fans and models striked their pose in their Cohen-outfits.

Frontrow at Tony Cohen

Tony Cohen didn’t disappoint his audience. He gave a glamorous show with lots of light, feminine clothes. The frontrow was filled with beautifully dressed people who made something of their outfit and enjoyed the wonderful orchids in their goodiebags.

 

Goodiebag!? Opening Evening Catwalk Fashion Show SS2012

We’re starting this edition of the Amsterdam Fashion Week with a great goodiebag. There were two versions of the bag, which both were pretty good(ie). We loved the fact that there was hardly any spam in it.

Useful

Legwear – Oroblu
Lavazza Qualita Oro – coffee sample – 50 gr
She – energy drink
Beauty Tea – Yagua – 500 ml
Voucher 10,- euro (+2 samples) – Cosmania
Voucher 7,50 euro discount – Frederique’s Choice flowers (bouquets start at 29,95 euro)
Ilovebeautynews / Ilovefashionnews- newspaper
Ilovebeautynews – pen
Numi Tea – Sample
Vodafone – Water Spray
Vodafone – pocket mirror

Spam

Leaflet Yagua drink

Estimated value: 30 euro

Rating: 7

Useful

Legwear – Oroblu
Lavazza Qualita Oro – coffee sample – 50 gr
She – energy drink
Beauty Tea – Yagua – 500 ml
Voucher 10,- euro (+2 samples) – Cosmania
Voucher 7,50 euro discount – Frederique’s Choice flowers (bouquets start at 29,95 euro)
Ilovebeautynews / Ilovefashionnews- newspaper
Ilovebeautynews – pen
Numi Tea – Sample
Vodafone – Water Spray
Vodafone – pocket mirror
Yves Rocher – Shower Gel – So Elixir
Yves Rocher – Eau de Parfum – Vanille Noire
Yves Rocher – So Elixir
Maybelline New York – Lipstick
Redken – Shampoo
Redken – Conditioner
Redken – Rough Paste
A fuchsia orchid

Spam

Leaflet Yagua drink

Estimated value: 80 euro

Rating: 8,5

 

 

 

 

Catwalk Fashion Show SIS by Spijkers en Spijkers SS2012

Tonight the Amsterdam Fashion Week kicked off with the SIS by Spijkers en Spijkers (their second line) fashion show. A great start of a week full of fashion!

Designers Truus and Riet Spijkers presented a fun, sunny collection which turned a big smile on our faces. They were inspired by the twenties and Olympic swimmer Zus Braun in particular. The swim details were visible through fun play/bathing suits and old skool bathing caps.

SIS was divided in day wear and evening wear and overall felt very playful and optimistic. Shades of rose, red, pistachio, amber and nautical blue were used in combination with white and black. The models looked feminine in jumpsuits, shorts, jeans skirts (with large pockets) and casual suit jackets.

Stripes were used in every possible way, a zig zag print came by and a ‘vintage’ fashion illustration formed the print on some of the SIS-tops. Multi-colored belts, sunny shades and cane hats added just the right feeling to some of the looks. Overall it was just a very joyful and wearable collection, exactly what a second line should be.

 

Frontrow at SIS by Spijkers & Spijkers

The frontrow at SIS by Spijkers en Spijkers was filled with fashion-loving people and fans of the twin-sisters. And of course everybody was looking extra glamorous beacuse of the openingsoiree of this summer-edition.

 

SIS by Spijkers & Spijkers Backstage AIFW SS2012

It was a bright and sunny collection at SIS by Spijkers & Spijkers actually. The Dutch duo had the honor to open this edition of Amsterdam International Fashion Week. The models looked like glamorous beachqueens in their 20’s inspired outfits, hair and make-up. Faces were kept natural, with wet look lashes and long diva-like hair.

 

Preview AIFW – Pauline van Dongen

While traveling from London to Rome and Amsterdam she kept multiple To do lists in the past weeks just to make sure all preparations for her show would be done in time. So with just a few days until that show everything seems to fall in place just right. And Pauline van Dongen’s first Amsterdam Fashion Week fashion show is most likely to become a success.

The collection Pauline will be showing is called Kinetic Landscapes and tells the story of subtle changes in nature made by the power of water and air, which can only be noticed after many decades. Like the remarkable traces of waves and sand on rocks and stones.

“Through this inspiration the collection shows my sculptural signature and experimental approach of shape and materials. I used lines and waves to create movement in my designs as well. I find it fascinating that wind and air can create soft and fluent shapes on such large and solid parts of nature.”

“I was inspired by the natural phenomena ‘The Wave’ in Arizona and thus opted for shades of that specific place like orange, cobalt blue, white, grey and black. A reflecting kind of knitwear and a springy sort of pleated knitwear represent the fluent and reflecting aspect of water in my creations.”

But better than to speak about Pauline’s designs we should watch them. Preferable on the runway while they’re being worn by models. ‘Cause, Pauline says, “I love to see my work on a moving body in stead of on a static object. The woman body gives my designs their outspoken shape and volume.”

Pauline van Dongen will show her collection on 14 July at 8 p.m.

 

 

 

 

 

Preview AIFW – SIS by Spijkers en Spijkers SS2012

This upcoming edition of the Amsterdam International Fashion Week the twins sisters Riet en Truus Spijkers will be the first to show their  SIS collection. We spoke to the sisters about this new collection and what kind of story they will be telling during the opening event.

“We’re very excited to be part of the opening show this season. For us that’s even better than just doing a regular fashion show. It results in a lot of media attention, which is one of the reasons we decided to show during Amsterdam Fashion Week. More media coverage results in more requests for our collection and that’s always good.”

It’s only one year ago that Spijkers en Spijkers launched it’s little sister SIS, yet so far the new line is doing great. “We are getting applications for the collections from abroad as well. SIS is now being sold in countries like Italy, Japan and Australia.”

As for the new summer collection we can expect nothing but summery/sunny clothing. “The collection is sunny, optimistic and a little naughty. The theme is Bain du Soleil. Again it will have some twenties references, which we also used in our music. The soundtrack will be modern but with a definite twenties twist.”

Like in every collection the sisters chose a certain woman as their female muse for the collection. “This time Olympic swimmer Zus Braun gave the designers their inspiration. Due to that the collection has some slightly sporty details in it, but mostly done in a very feminine way.”

“The clothes will have a tight fit and come in colors like rose, pistachio, amber and nautical blue. There are some bright Au Bain de Soleil prints as well. We used cotton, crêpe de chine and some very comfy jerseys. It’s just a fun collection, so we’re very much looking forward to the show.”

SIS by Spijkers en Spijkers will be shown on Wednesday evening 13 July at 6.30 p.m.

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