Frontrow day one – Amsterdam Fashion Week 2010

The evening of the openingssoiree was visited by a lot of familiar fashion faces. Right before the shows of Jan Taminiau and Mattijs began, we photographed the people sitting front row…

Goodiebag !? – Mattijs

The goodiebag we received at Mattijs’ fashion show contained:

Useful

Lipstick (color sensational)

Magazine Marie-Claire

Magazine Nouveau

Hair spray 50 ml – Redken

Small wristband – I Amsterdam

Lipbalm – PTB

Spam

Folder – Athena Skin Care

Leaflet – United Nude

Leaflet – The Home Collection Vitra.

Estimated value: € 15,-

Rating: 6

Camilla Norrback Amsterdam Fashion Week fw2010

During the Swedish Evening at the Amsterdam Fashion Week Swedish fashion designer Camilla Norrback showed her new collection. Male and female models both walked the runway.

The womenswear looked feminine, classic and very wearable. We saw pinafore dresses with cute collars that appeared to be inspired by Veruca from Charlie and the Chocolate factory.

Other eye-catching details were puffy sleeves and accentuated shoulders. The designs had floral prints, stripes and bows. And the girls all walked on boots with wedge heels.

The male models wore long cardigans and their high waisted pants had rolled up legs.

The total collection was inspired by the thirties. The colors in Camilla’s fall/winter collection were navy blue, orange, beige and brown.

Camilla Norrback started her fashion label in 2002. Her clothes are called eco-luxe, while Camilla uses ecological and natural materials. Camilla Norrback is available in Amstedam and Antwerp. The English fashion label Topshop recently named Camilla Norrback one of the twelve emerging names in fashion.

Karssenberg Greidanus Amsterdam Fashion Week fw2010

Mada van Gaans Amsterdam Fashion Week fw2010

While snake prints are very popular at the moment Mada van Gaans wisely continued using snakes as an inspiration for her show. After the Mythical Cobra show she presented last summer, her collection was now based on the Serpent Goddess.

The collection included some snake prints and lots of black designs. Yet we also saw some candy-colored pink passing by. Nice, remarkable and feminine shapes could be seen through a few puffy sleeves and some wide harem pants.

A few looks were enriched with accessories. We saw some great-looking hair decoration with beads in the shape of a heart, fur bags and shoes, which were way too high. Almost every model had difficulty walking in those shoes. Which resulted in none of the models walking very well.

Nevertheless Mada van Gaans showed a chic and sophisticated collection.
‘Bravo’, as one of the people from the audience shouted when Mada appeared.

Backstage at Mattijs fw2010

Yesterday Mattijs presented his fall/winter collection for 2010. Right before his show we photographed some cool backstage moments…

Quoc Thang Amsterdam Fashion Week fw2010

Malasian Quoc Thang today showed at the Amsterdam Fashion Week for the first time. He presented a small and sober menswear collection inspired by skippers-work-clothes, introduced by the sound of waves.

The skipper aspect was visible through some tunic t-shirts and overcoats. Quoc Thang also presented many woolly items like long cardigans and heavy woolly pants. We mostly saw shades of gray, beige and black. One outfit looked more like a skipper’s sleep-clothes, while it resembled a pajama. A strange-looking gray design with long braids attached, raised some questions.

For this show Quoc Thang cooperated with Timberland. The brand delivered all shoes and Quoc Thang designed one pair himself.

Quoc Thang (1979) was born in Malaysia and was educated at the Gerrit Rietveld Academie in Amsterdam. After his graduation he worked on several fashion projects in Paris and Berlin. In 2009 he started his own brand and named it Quoc Thang.

Amsterdam Fashion Week Backstage Impressions #2

Backstage at the beauty area. A good fashion-show can’t do without a good make-up and hair.

Amsterdam Fashion Week Backstage Impressions #1

SMILE! Mattijs poses after his show backstage with all the models. His collection was well received.

Elsien Gringhuis Amsterdam Fashion Week fw2010

The fashion show of Elsien Gringhuis was all about modern times and the feeling to be locked up. The show opened with a girl wearing a helmet embellished with mirror splinters. Unfortunately she had to take of her shoes while they were too high to walk in, yet more models had problems with the shoes.

Elsien Gringhuis’s designs were colored black, white, gray and mint. The clothes had clear geometrical shapes and were made out of silk, wool and leather. Some items seemed as if they were made out of many independent pieces.

The models wore gloves and their hair was tightly braided. The last outfit of the show was a white, silk, circular shaped dress, which caught everyone’s attention.

Elsien’s fall/winter collection was the second collection she presented during Amsterdam Fashion Week. She graduated in 2008, she won the most creative collection of the year award from Italian Mittelmode and was nominated for the Frans Molenaar award.

« Previous Page — Next Page »