Impressions of AIFW SS2012 Day 4
July 17, 2011 by Jetty
Filed under AIFW, Amsterdam, Backstage, beauty, Events, Fashion, Featured Items, models, Presentations, womenswear
This was Day 4 of Amsterdam International Fashion Week edition SS2012. Highlights of yesterday were the Frank-show which turned out to be a guerilla-action of Zeeman, the Quoc Thang show and the cheerful show of the Danish label Edith & Ella. It was also the day that the Green Fashion Competition took off.
Goodiebag!? Quoc Thang Catwalk Fashion Show SS2012
July 17, 2011 by Jetty
Filed under AIFW, Amsterdam, Fashion, Featured Items, Goodiebags
Next time we go on a short trip; we’ve got more than enough small liquid cosmetic bottles to take with us in our hand luggage. Beautylabel Redken, the sponsor of the Amsterdam Fashion Week, was visible in maannny goodiebags.
At Quoc Thang the goodiebag contained:
Useful
Redken – rough paste
Redken – shampoo
Redken – curl wise
Redken – shampoo for men
She – energy drink
Redken – fan
Spam
–
Estimated value: 8 euro
Rating: 6
Streetfashion AIFW SS2012 Day 4
July 17, 2011 by Jetty
Filed under AIFW, Amsterdam, Events, Featured Items, People, Streetwear
Again the rain kept people busy yesterday at the Amsterdam International Fashion Week. After such a beautiful friday, it was hard to believe we wouldn’t see the sun at all on saturday. But people still found ways to dress up for their visit to the fashionshows.
Frontrow Edith & Ella Catwalk Fashion Show AIFWSS2012
What better way to spend your Saturday night than to go and see a fashion show? The front row of Edith & Ella was full of fashion lovers and journalists who seemed to love the Scandinavian fashion designed by Line Markvardsen. Check out the people we spotted front row.
Edith & Ella Catwalk Fashion Show AIFWSS2012
On Saturday eve Danish designer Line Markvardsen showed her new summer collection Epoque from her label Edith & Ella at the Amsterdam Fashion Week. A fun, sweet, trendy and wearable collection, which the audience really seemed to like.
The colors of the collection, inspired by the desert, changed from gold, beige and brown to pink, blue and red. Looks were pretty clean, like you’d expect from a Scandinavian designer. But there was still room left for fun details like large buttons, strings, polka dot prints, lines, cherry details and belts.
All models (with the best hairdo ever) looked comfortable in their loose fitting jumpsuits, chique blouses, sophisticated flared pants, playful shorts and cute little skirts. Themes ranged from seventies to seventies to sailor and everything in between.
Some of the items maybe felt a little too doll-ish, but there were many cute outfits Dutch women would love to wear.
Second edition of The Green Fashion Competition is started
Tonight topmodel Lonneke Engel opened the second edition of The Green Fashion Competition as part of the Amsterdam International Fashion Week. Shoe label Oat presented it’s new shoe line and anyone with a vision on ‘the fashion of the future’ can take part in this competition (till 30 September).
Goodiebag!? Edith & Ella Catwalk Fashion Show SS2012
July 16, 2011 by Jetty
Filed under AIFW, Amsterdam, Fashion, Featured Items, Goodiebags
We received the second great goodiebag of this week at the Edith & Ella (put together by Goodiebaggirl). We just loved the tanktop and wish designers would give away such items more often.
Here’s what was in the bag:
Useful
LIV magazine
Hyki – Bracelet
Celestal – Green tea
Epoque – tanktop
Jordan tooth brush
Edith & Ella soap
Sucre chocolate
Cyberry – energy drink
Rituals – showering gel
Spam
–
Estimated value: 40 euro
Rating: 7,5
Quoc Thang Catwalk Fashion Show AIFWFW2011
On Saturday evening Quoc Thang wowed us with his new menswear collection. It was well tailored, very wearable, cohesive and – unlike most other collections this week – it was a fall/winter collection.
Quoc introduced his brand new 3 x 3 x 3 concept based on the idea of a pair of pants, a top and a jacket. His designs, worn by models with wet faces and messy hair) told the story of an adventurer defying cold area’s in search of security and safety.
“It’s called A Place Over There (Een Plek Daarginds in Dutch) and – like all my collections so far – it has something to do with the vulnerability and transitory of life. My inspiration comes from conversations, exhibitions and every day things. I always write things down”, Quoc told us earlier.
The designs indeed looked like you could conquer any weather in them. Thick woolen coats, perfect pants tucked in shoes, and great jackets with hoodies and fur details. Shades ranged from multiple blues and greys to green (some of them slightly shiny).
For this collection Quoc Thang changed everything; his strategy, his philosophy and the way in which he built up the collection. And if you ask us, this turned out perfectly. Let’s hope this collection will lead to many new sales points for mister Thang. He sure deserves it.
Quoc Thang Backstage at AIFW SS2012
Even men need to be powdered now and then. The backpackers and travellers that inspired Quoc Thang for his fall collection were symolised by shimmering powder and sandblown hair.
FRANK by Zeeman Backstage AIFW SS2012
The make up at the show of Frank was colorful, with bright colors like red and yellow at eyelids and nails, while lips were kept neutral. Take a look backstage.
