Frontrow Edith & Ella Catwalk Fashion Show AIFWSS2012

July 17, 2011 by  
Filed under AIFW, Amsterdam, Fashion, Featured Items, Frontrow, Frontrow

What better way to spend your Saturday night than to go and see a fashion show? The front row of Edith & Ella was full of fashion lovers and journalists who seemed to love the Scandinavian fashion designed by Line Markvardsen. Check out the people we spotted front row.

Edith & Ella Catwalk Fashion Show AIFWSS2012

July 17, 2011 by  
Filed under AIFW, Amsterdam, Fashion, Featured Items

On Saturday eve Danish designer Line Markvardsen showed her new summer collection Epoque from her label Edith & Ella at the Amsterdam Fashion Week. A fun, sweet, trendy and wearable collection, which the audience really seemed to like.

The colors of the collection, inspired by the desert, changed from gold, beige and brown to pink, blue and red. Looks were pretty clean, like you’d expect from a Scandinavian designer. But there was still room left for fun details like large buttons, strings, polka dot prints, lines, cherry details and belts.

All models (with the best hairdo ever) looked comfortable in their loose fitting jumpsuits, chique blouses, sophisticated flared pants, playful shorts and cute little skirts. Themes ranged from seventies to seventies to sailor and everything in between.

Some of the items maybe felt a little too doll-ish, but there were many cute outfits Dutch women would love to wear.