Jan Boelo Catwalk Fashion Show AIFWSS2012

July 17, 2011 by  
Filed under AIFW, Amsterdam, Fashion, Featured Items

Jan Boelo held his fashion show at 3.00 p.m., but unlike at other fashion shows this didn’t withhold the VIP guests to come to his show. And we got the feeling his star studded front row very much enjoyed his Rock ‘n Roll Balmain-inspired presentation.

It started with a short clip (see below), just to set the mood right.

jan boelo collection video SS12 from wouter vandenbrink on Vimeo.

Then Boelo’s angry models appeared sporting shiny tailored jackets, loose rock pants and glamrock shoes. They walked fierce and fast and sure worked Boelo’s seventies inspired creations (for men and women).

Leather pants and dresses with lots of chains and metal belts made the models look tough. Shiny denim shorts (with pockets sticking out from underneath) seemed perfect for a summer festival. And those well fitted Baroque and Roll jackets (with stressed shoulders) could just be very wearable (when styled in a more sober manner).

To the sounds of of Highway to Hell the show came to and end. Jan told us Ellen ten Damme is already fan of his label and we’re pretty sure more celebs are soon to follow.

 

Goodiebag!? Jan Boelo Catwalk Fashion Show SS2012

July 17, 2011 by  
Filed under AIFW, Amsterdam, Fashion, Featured Items, Goodiebags

Do we have room for any more Redken products? At Jan Boelo we received some more bottles plus some cool extra goodies.

Useful

Grazia

Redken – Shampoo

Redken – Shampoo

Redken – Rough Paste

Skooz – lollipop

She – energy drink

Abn Amro – marker

Redken – fan

Spam

Dolfine – folder

Skooz – folder

Het Haartheather – card

Estimated value:  12 euro

Rating: 6,5

Edith & Ella Catwalk Fashion Show AIFWSS2012

July 17, 2011 by  
Filed under AIFW, Amsterdam, Fashion, Featured Items

On Saturday eve Danish designer Line Markvardsen showed her new summer collection Epoque from her label Edith & Ella at the Amsterdam Fashion Week. A fun, sweet, trendy and wearable collection, which the audience really seemed to like.

The colors of the collection, inspired by the desert, changed from gold, beige and brown to pink, blue and red. Looks were pretty clean, like you’d expect from a Scandinavian designer. But there was still room left for fun details like large buttons, strings, polka dot prints, lines, cherry details and belts.

All models (with the best hairdo ever) looked comfortable in their loose fitting jumpsuits, chique blouses, sophisticated flared pants, playful shorts and cute little skirts. Themes ranged from seventies to seventies to sailor and everything in between.

Some of the items maybe felt a little too doll-ish, but there were many cute outfits Dutch women would love to wear.

 

Second edition of The Green Fashion Competition is started

July 16, 2011 by  
Filed under AIFW, Amsterdam, Events, Fashion, Featured Items

Tonight topmodel Lonneke Engel opened the second edition of The Green Fashion Competition as part of the Amsterdam International Fashion Week. Shoe label Oat presented it’s new shoe line and anyone with a vision on ‘the fashion of the future’ can take part in this competition (till 30 September).

Goodiebag!? Edith & Ella Catwalk Fashion Show SS2012

July 16, 2011 by  
Filed under AIFW, Amsterdam, Fashion, Featured Items, Goodiebags

We received the second great goodiebag of this week at the Edith & Ella (put together by Goodiebaggirl). We just loved the tanktop and wish designers would give away such items more often.

Here’s what was in the bag:

Useful

LIV magazine

Hyki – Bracelet

Celestal – Green tea

Epoque – tanktop

Jordan tooth brush

Edith & Ella soap

Sucre chocolate

Cyberry – energy drink

Rituals – showering gel

Spam

Estimated value: 40 euro
Rating: 7,5

 

 

Quoc Thang Catwalk Fashion Show AIFWFW2011

July 16, 2011 by  
Filed under AIFW, Amsterdam, Fashion, Featured Items, Menswear

On Saturday evening Quoc Thang wowed us with his new menswear collection. It was well tailored, very wearable, cohesive and – unlike most other collections this week – it was a fall/winter collection.

Quoc introduced his brand new 3 x 3 x 3 concept based on the idea of a pair of pants, a top and a jacket. His designs, worn by models with wet faces and messy hair) told the story of an adventurer defying cold area’s in search of security and safety.

“It’s called A Place Over There (Een Plek Daarginds in Dutch) and – like all my collections so far – it has something to do with the vulnerability and transitory of life. My inspiration comes from conversations, exhibitions and every day things. I always write things down”, Quoc told us earlier.

The designs indeed looked like you could conquer any weather in them. Thick woolen coats, perfect pants tucked in shoes, and great jackets with hoodies and fur details. Shades ranged from multiple blues and greys to green (some of them slightly shiny).

For this collection Quoc Thang changed everything; his strategy, his philosophy and the way in which he built up the collection. And if you ask us, this turned out perfectly. Let’s hope this collection will lead to many new sales points for mister Thang. He sure deserves it.

 

Sage & Ivy Fashion Show SS2012 Video

July 16, 2011 by  
Filed under AIFW, Amsterdam, Featured Video, Video

At the Sage & Ivy catwalk show everything fell right into place. The models, the music, the weather and the atmosphere worked together just beautifully. And as the models in their floor sweeping designs stepped on the catwalk and their dresses hit the water we all got shivers. What a breathtaking show…

Goodiebag!? Frank Catwalk Fashion Show SS2012

July 16, 2011 by  
Filed under AIFW, Amsterdam, Fashion, Featured Items, Goodiebags

Useful

Box with a scarf with a print from the collection

CD with extra info

Spam

Estimated value: 5 euro

Rating: 5

Goodiebag!? Hunkemoller Catwalk Fashion Show SS2012

July 16, 2011 by  
Filed under AIFW, Amsterdam, Fashion, Featured Items, Goodiebags

Again a great goodiebag at Hunkemoller! 

Useful

Cute black and pink panty

Gift card with a value of 30 euro

Member ship card

Hunkemoller Fan

Spam

Hunkemoller folder

Estimated value: 35 euro

Rating: 8

Hunkemoller Catwalk Fashion Show AIFW SS2012

July 16, 2011 by  
Filed under AIFW, Amsterdam, Fashion, Featured Items, womenswear

The Hunkemoller lingerie show was just the perfect evening show. The mood was right, the audience was into it and the show was just one big party.

The show was divided in two parts; it started with lingerie and during the second half the new beachwear collection was shown.

The lingerie show was opened by a sexy bride in a seductive off white design. The start of a series of bridal lingerie collections that will follow in the Hunkemoller collections from 2012 on.

After the bridal wear the themes Golden Touch, Modern Brigitte Bardots, Flowers Everywhere, Hot Pink and Oriental Beauty followed. All designs looked super sensual. Rich fabrics, delicate embroideries, the right color combinations and perfect styling made all the girls look like supermodels.

The smiling, blinking and blowing kisses in the air even made the audience more enthusiastic. And model Jazz, who has legs for days, got a round of applause just for her appearance on the catwalk.

After the last lingerie model had left the runway a group of drummers came on stage and held their own little party. Then it was time for the swimwear. Models with wet hair and bronzed faces strutted the runway in swimwear from themes like Tropical Fever, Copacabana Beach, Shapes in Kobalt & Macramé, Etnic Animals, Fashion Jungle and Glits & Glamour Finale.

All designs looked playful and sexy and as Beyonce’s Run the world was played and Kim Feenstra lead the other models on the runway the party was on. All girls in the audience must have seen something they like and all guys must have had a night to remember…

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