Cold Method Catwalk Fashion Show SS10
By Ivo Wiermans
A sharp looking suit, a well-fitted shirt, or the perfect jeans: a modern man can’t live without these essentials. Basic items he can easily mix for different events and which are fashionproof. Mark Ainsworth and Alex Jansen understood the power of basic, regarding their spring summer collection for Cold Method. The collection brought us the 9 aesthetics of a men’s wardrobe: T-shirt, shirt, suit, pants, jacket, sweatshirt, jeans, accesories and CM2 (cosmetics and other products to complete the Cold Method lifestyle).
The show started with a very James Bond worthy dark suit. More suits followed in soft colors like beige and white. Single blazers were casually mixed with printed shirts, shorts and sneakers. Even from a distance one could see the perfect tailoring and the outstanding quality of the materials. Sporty outfits looked perfect for a summer’s boat trip, proved by a double-breasted coat and some jackets in icy blue or sunny orange. See-through v-neck sweaters and fine woven cardigans in soft colors looked as comfortable as nightwear.
The collection got even more relaxed, when taking a closer look to the pants. These were straight fitted, sometimes even baggy. The designers of Cold Method seem to be sure about one thing: slim-fit is over.
The atmosphere at the Amsterdam Fashion Week Pt. 1
July 23, 2009 by Joris
Filed under Amsterdam, Featured Items, Snapshots
Ilja Visser Backstage SS10
It’s always fun being backstage watching the models transform from ordinary girls into real women. It’s a real tough job getting them ready in time, but you can leave that to the Redken & Mabelline-team. And did you see those eyelashes?
Ilja Visser Catwalk Fashion Show SS10
Ilja Visser is growing fast. Instead of one collection, she has three different lines she presented during the first day of AIFW: Ilja (couture) , Ready to Fish (business line) and Valizz (affordable fashion). All collections have that relaxed, fluid silouet and a soft color-palet. Next year she will open her first boutique in Amsterdam. Valizz looked very wearable and commercial with soft pastels, fluid fabrics and easy pieces like simple jackets, jeans and wide trousers. Ready to wear consisted of dresses, jackets and skirts in softer colors and faded prints. Couture by Ilja is extreme volume in dresses but also pieces in summer-tweed.
Streetwear Amsterdam SS10 Day 1
July 22, 2009 by Joris
Filed under Amsterdam, Featured Items, Streetwear
What are you wearing during Fashionweek? Your stiletto-heels, your latest Marni-dress or that vintage Chanel? Maybe we will spot you in Paris, Milan, New York or Amsterdam. During the fashionweeks we refresh our streetwear-category daily. We don’t judge, we’re not the fashion-police, we just enjoy fashion and your own personal style. Next stop: Amsterdam Fashion Week.
Front row at Badgley Mischka and Ilja Visser
July 22, 2009 by Joris
Filed under Amsterdam, Fashion, Fashion Professionals
Mexx by EnD Catwalk Fashion Show SS10
A collaboration between EnD by Eva and Delia and Mexx Europe bv marks the beginning of bold new moves for this international fashion brand. Mexx asked the EnD-duo to remix ten seasonal looks from Mexx, to be produced in the style of EnD. This collaboration is an experiment in ‘Mexxing’ things up, twisting the traditional and corrupting what is classic in fashion. Set aside the make-up – why did the models looked like clowns? – a Mexx-collection never looked so spicy and streetwise. Especially the graphic effects the ladies created by putting different fabrics and color together. It worked with the opening outfit (miniskirt & sweater), elegant tops and a sporty dress, but the knee length skirts and other dresses need some reworking. They looked frumpy and didn’t do anything good for the girls. As an experiment it worked out rather well.
Elsien Gringhuis Catwalk Fashion Show SS10
It was Elsien Gringhuis’ first show at the Amsterdam Fashion Week that she presented individually. Gringhuis studied at Artez in Arnhem and works for G-Star at the moment. What she showed at AIFW looks rather strict, with a clean cut silhouette, straight lines, minimal and very constructed. ‘Focus’ was her theme, a collection about all the stress and chaos we have to got through all day and the need to focus. Although it’s not certain she will produce her collection – because she is still looking for ateliers – you can buy a real Gringhuis soon at the Hema. The designer won the Hema-designcontest with her raincoat made of biological cotton and rubber coating.
Badgley Mischka Catwalk Fashion Show SS10
The American fashionduo Badgley Mischka showed their resort collection in collaboration with C’est Brillant. The combination looked perfect: the glamourous style of BM with the moviestar-style of the (sun)glasses. Badgley Mischka put that typical American edge in their collections: feminine, slick, colorful and very glitter&glamour. Exactly what you need on you cruise to the Bahamas.
Non by Kim Catwalk Fashion Show SS10
Inventorum Natura is the title of NON by Kim’s spring summer collection 2010. The third collection of Kim Bakker takes us to the realm of flesh eating plants. Brrr. She got inspired by the tantalizing tragedy of the victim that – once caught in the sweet sticky body – is destined to be digested. The collection reflects parts of this world, the agthered constructions and wired seams give the garments an organic and clean cut feel. A balance is created between smooth lightweight and textured materials which give the fluid layered silhouettes a feeling of motion.

















































































