Quoc Thang Backstage at AIFW SS2012

Even men need to be powdered now and then. The backpackers and travellers that inspired Quoc Thang for his fall collection were symolised by shimmering powder and sandblown hair.

Which crew are you? Bas & Nathalie at AIFW

It’s a small crew, but one cannot do without them during a fashionshow. Someone need to create order in the chaos of walking the catwalk, the tempo, the rythm. So meet Bas Andrea and Nathalie Haelermans, a duo with quite some experience in the world of fashion.

They were responsible for the choreography and direction of some of the fashionshows during AIFW, like Lichting 2011 and FRANK.

 

Hunkemöller Backstage at AIFW SS2012

It was a happy scene backstage at the Hunkemöller-show where the models felt pretty and feminine in their beautiful lingerie and bikini’s. But there was also time for a laugh and fun.

Impressions of AIFW SS2012 Day 3

This was Day 3 of Amsterdam International Fashion Week  edition SS2012. Highlights of yesterday were the show of Sage & Ivy in the Spartelvijver, Hunkemöller, the presentation of Charlotte Kan and the beautiful weather.

Frontrow at Sage & Ivy – AIFW SS2012

July 16, 2011 by  
Filed under AIFW, Amsterdam, Events, Fashion, Frontrow, womenswear

It was a small and intimate show of Sage & Ivy whith an unforgettable impact. Check out who was sitting frontrow. Didn’t we spot Daan Schuurmans there?

Frans Molenaar Prijs 2011 Backstage – AIFW SS2012

Hairdressers creating the most chic or extravagant haircuts and make-up artists making the most beautiful red lips. Backstage at the Frans Molenaar Show was a little hectic, because there were six different designers showing their collections, which meant a lot of models that needed to be dressed. But it all worked out really well and everyone looked shiny and happy.

(text by Eva Dusch)

At AIFW day 3: the sun is out, let’s play!

 

We thought it would rain forever, but look: the sun is out. And suddenly life & fashion looks much better.

 

 

Frontrow at Lichting 2011 – AIFW SS2012

July 15, 2011 by  
Filed under AIFW, Amsterdam, Events, Fashion, Frontrow

How was sitting where at Lichting 2011, that was the question. So many prominent guests and so little frontrow-seats. But hey, it’s not the seat that makes you important it’s the fact you’re invited!

Lichting 2011 backstage at AIFW SS2012

There was order in chaos backstage at Lichting 2011. Getting fourteen different collections prepared and all kinds of models in make up and dressed required special skills from the backstage-team. But in the end it all worked out fine. The result was a beautiful, fast show.

Impressions of AIFW SS2012 Day 2

This was Day 2 of Amsterdam International Fashion Week  edition SS2012. Highlights – despite the rain and wind and rain and wind – of yesterday were Pauline van Dongen and Lichting 2011 with winner Sanne Schepers from Artez.

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