Roya Hesam & ZEM – LAB Catwalk Fashion Shows SS2012

Thursday is one of the busiest days of the whole Fashion Week with a lot of LAB shows. We started off with ZEM and Roya Hesam, two upcoming designers, who both presented 10 looks.

ZEM – menswear

Designer Samira Algoe based her second AIFW- collection on classic beachwear for men. She used sun, see and beach as the inspiration for her clean and well tailored looks. Most items were made out of two parts (and two or more shades). The sheer silk cotton and the ultra-short pants appeared a little feminine, but overall the clothes felt pretty wearable. Sunny accessories were gave the collection a nice little extra.

Roya Hesam – womenswear

Roya showed her minimalistic but very feminine collection Facing Skills. She used airy fabrics and soft shades. Her dresses, jumpsuits and pants looked elegant and smooth, perfect for summer. There was a little boob flash here and there, but that didn’t spoiled the fun.

SIS by Spijkers en Spijkers Catwalk Fashion Show SS2012

Watch as designers Truus and Riet Spijkers get ready for their SIS by Spijkers en Spijkers opening show during the fifteenth edition of the Amsterdam International Fashion Week. There’s just a few minutes till the show, the models all get their finishing touch and approval of the designers. It’s hectic backstage, but the Dutch sisters work it like real pro’s…

Impressions of AIFW SS2012 Day 1

This was Day 1 of Amsterdam International Fashion Week  edition SS2012. Highlights – despite the rain – of yesterday were SIS by Spijkers & Spijkers and Tony Cohen, the openingssoiree and all the beautiful people.

This was Boutyq SS2012

Before the AIFW takes over our blog, we would love to share the BOUTYQ-event with you. The fifth edition of BOUTYQ gave a reason to celebrate this great fashionevent. Despite the rain fashion-pro’s and -lovers arrived at the Dylan Hotel to watch the collections of Francisco van Benthum, Jeroen van Tuyl and Unconditional.

The collection of Van Benthum was inspired by Cuba and the tropics, which resulted in a modern/classic design in light fabrics and colors. The British label Unconditional presented mens- and womenswear with a street chic character. Jeroen van Tuyls clsed the evening with his tough yet classic menswear.

Preview AIFW – Jan Boelo SS2012

It will be Jan Boelo’s first time to show during Amsterdam Fashion Week and from what he tells us, it will be a show to remember.

Long Nights
With just a few days left until his show Jan Boelo and his team are working late every day. “I’m finishing the collection with three other people and I’m getting some help from friends and family. It’s usually not until 2 or 3 a.m. that we stop working and go to bed. But I’m making sure I have one more relaxed day before the show, so I wouldn’t be all tired and stressed out on Sunday.”

Jan’s collection (it’s the second collection he has made) will exist of men- and womenswear. “The biggest part will be womenswear, but there’s a small menswear section as well. All together we will present about 26 looks.”

Inspiration
“Those looks are inspired by the late seventies. It’s all about the rise & fall of punk and glam rock. There will be a lot of leather and chains. Almost anything in the collection will be shiny. The fit will be tight, but there are loose pants too and I stressed some of the shoulders. It will feel like Alexis herself (from Dynasty) walks into the room.”

Fabrics
“We got a special kind of denim from Italy and we had our leather custom made in an Italian factory. I personally went there this spring to make a selection of the leather I wanted to use.”

Rock ’n Roll
“Since I’m a big Rock ’n Roll fan; I translated this to the collection. Songs from bands like The Sex Pistols and Patti Smith inspired me. The soundtrack of the show is going to be very rock ’n roll too. It will be a pretty fierce mix, made by Tim Holland.”

Jan has already convinced Dutch rock singer/actress Ellen ten Damme of his talent (she wore his clothes to several official events) so we’re very curious to see what everyone else thinks of his designs.

Jan Boelo will show his collection on Sunday 17 July at 3 p.m.

Catwalk Fashion Show Tony Cohen SS2012

Tony Cohen was the second designer to present his new summer collection tonight. On a catwalk decorated with beautiful (Frederique van der Wal) flowers he showed a mix of his high-end luxury lines Atelier TonyCohen and TonyCohen.

His looks showed his signature asymmetric, streamlined shapes, which created feminine shapes. His models looks serene in shades variating from nudes to pink. There were some cool party looks as well as pretty hippie-chic, relax outfits.

This Sunday there will be a second Tony Cohen fashion show by the name of 2LOVETONYCOHEN.

Tony Cohen Backstage AIFW 2012

Take a peek backstage at the preparations before the Tony Cohen-show. Model Kim Feenstra got photographed together with her fans and models striked their pose in their Cohen-outfits.

Frontrow at Tony Cohen

Tony Cohen didn’t disappoint his audience. He gave a glamorous show with lots of light, feminine clothes. The frontrow was filled with beautifully dressed people who made something of their outfit and enjoyed the wonderful orchids in their goodiebags.

 

Goodiebag!? Opening Evening Catwalk Fashion Show SS2012

We’re starting this edition of the Amsterdam Fashion Week with a great goodiebag. There were two versions of the bag, which both were pretty good(ie). We loved the fact that there was hardly any spam in it.

Useful

Legwear – Oroblu
Lavazza Qualita Oro – coffee sample – 50 gr
She – energy drink
Beauty Tea – Yagua – 500 ml
Voucher 10,- euro (+2 samples) – Cosmania
Voucher 7,50 euro discount – Frederique’s Choice flowers (bouquets start at 29,95 euro)
Ilovebeautynews / Ilovefashionnews- newspaper
Ilovebeautynews – pen
Numi Tea – Sample
Vodafone – Water Spray
Vodafone – pocket mirror

Spam

Leaflet Yagua drink

Estimated value: 30 euro

Rating: 7

Useful

Legwear – Oroblu
Lavazza Qualita Oro – coffee sample – 50 gr
She – energy drink
Beauty Tea – Yagua – 500 ml
Voucher 10,- euro (+2 samples) – Cosmania
Voucher 7,50 euro discount – Frederique’s Choice flowers (bouquets start at 29,95 euro)
Ilovebeautynews / Ilovefashionnews- newspaper
Ilovebeautynews – pen
Numi Tea – Sample
Vodafone – Water Spray
Vodafone – pocket mirror
Yves Rocher – Shower Gel – So Elixir
Yves Rocher – Eau de Parfum – Vanille Noire
Yves Rocher – So Elixir
Maybelline New York – Lipstick
Redken – Shampoo
Redken – Conditioner
Redken – Rough Paste
A fuchsia orchid

Spam

Leaflet Yagua drink

Estimated value: 80 euro

Rating: 8,5

 

 

 

 

Getting dressed for AIFW SS2012

The rain didn’t stop visitors of the Amsterdam International Fashion Week openingssoiree dressing up for the party. We saw some great outfits passing by. Well done people, hopefully you will do the same tomorrow!

 

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