This was Amsterdam Fashion Week SS2013 Day 1
Well that was quite memorable first day of Amsterdam Fashion Week ss2013. Storm and rain, sun and laughter. And even a glamorous soiree where lots of fashionpro’s and fashionlovers attended. And Claes Iversen and Marga Weimans put down an impressive show.
Backstage at Marga Weimans AFW SS2013
Take a look backstage at the show of Marga Weimans, where make-up artists and dressers do their best to get all the models ready in time.
Frontrow at Marga Weimans AFW SS2013
That was an impressive front row at the debut show of Marga Weimans at the first day of Amsterdam Fashion Week. We spotted Sophie van der Stap, Philippe Riches and Tony Cohen amongst others. But take a look yourself!
Backstage at Claes Iversen AFW SS2013
Take a look backstage at the show of Claes Iversen, where make-up artists and dressers do their best to get all the models ready in time.
Marga Weimans Amsterdam Catwalk Fashion Show SS2013
July 11, 2012 by Jetty
Filed under Amsterdam, Fashion, womenswear
Marga Weimans’ models came down the runway tonight in almost impossible shoes (designed by Dutch shoe designer Jan Jansen) and larger than life printed dresses (items like the park dress and the skyscraper dress which form the skyline of Marga’s collection) while holding on to black frames on wheels. The show was a true spectacle of structured architectural looks in every possible shape and size. The dresses were all black and white printed shoes were made out of wood with holes in them. The show was closed by a ‘telephone dress’; a sheer black design with actual ringing cellphones in it. A great show to start the Amsterdam Fashion Week with and a nice introduction to Marga Weimans’ designs, who experienced her Amsterdam Fashion Week debut today.
Frontrow at Claes Iversen AFW SS2013
That was quite a packed front row at the openings show of Claes Iversen at the first day of Amsterdam Fashion Week. So it seems not everybody is having his or her holiday yet. We spotted Lonneke Engel, Stacey Rookhuizen, Fiona Hering and Frans Molenaar amongst others. But take a look yourself!
Claes Iversen Amsterdam Catwalk Fashion Show SS2013
Tonight Claes Iversen presented us with a mix of different styles and collections. He opened the show with several minimalistic, sober grey looks, followed by rich, colorful floral designs and ended with more dramatic styles in shades of grey and coral.
Throughout the collection he showed some of his previously designed details and re-introduced some ‘old’ success numbers like the price tags (which were lasered this time) and butterflies he once presented. Claes even recreated half of his iconic rose dress from 2007 and used it has one of his final items. Plus a suit jacket was brought back to live in several different fashion pieces.
Different periodes melted together; sixties flairpants and floral prints clash with all American football influences, which include strong shoulders and sportswear inspired details.
See all the highlights come together in this mind blowing spring/summer fashion show.
Streetfashion AFW SS2013 Day 1
July 11, 2012 by Jetty
Filed under AIFW, Amsterdam, Featured Items, Streetwear
What are you wearing during the fashionweeks? Your Jil Sander-shoes, your latest Prada-shirt or that vintage Gucci? Maybe we’ll spot you in Paris, Milan, New York or Amsterdam. During the fashionweeks we refresh our streetwear posts regularly. We don’t judge, we’re not the fashion-police, we just enjoy fashion and your own personal style. Next stop: Amsterdam Fashion Week.
Peet Dullaert wins Frans Molenaar Award
July 11, 2012 by Jetty
Filed under Amsterdam, Fashion, Featured Items
Designer Peet Dullaert is this year’s winner of the Frans Molenaar Award. His four looks out of a whole collection of thirteen designs wowed the judges and made him win the money price of 10.000 euro. We spoke him after he just heard the good news.
Inspiration
“I designed this collection inspired by my grandmother’s brooch. A brooch which she got from a friend of Queen Juliana and was actually inherited by Anna Paulowna Romanova. I was fascinated by the legend I heard of women using their jewelry in their corsets as a piece of luxury for themselves. I wanted to create that kind of personal luxury and added a young and fresh way of tailoring”, Peet explains.
Modern technique
Peet used a very new technique to create his couture-likepieces: “I used a modern technique of layering many very thin fabrics on top of each other. You can not really see this straight away, but it gives the clothes a nice, airy flexibility. So I used the most fragile fabrics to create jackets, which are never made out of these kind of fabric. So the silhouettes may be boxy, but the fabrics still give the designs a soft touch. Everything I designed I did with the idea of hidden luxury. If you see my inspiration brooch you’ll notice it fits perfectly with this collection, since it’s very timeless.”
Next year
During next year’s award show Peet has the opportunity to show his work again. “I’m so overexcited with this award. I’m going to use the money to start a label of my own and I’ll be working hard on next year’s collection”, adds Peet who, with tears of joy in his eyes, says he’s ready for a drink together with his model friends.
Congrats Peet!
Sjaak Hullekes Amsterdam Fashion Week Preview
Japan inspired
After his Moroccan inspired collection last season, Sjaak Hullekes will present a Japan oriented collection of menswear this time. “I was inspired by Japan from before and after the industrialization. People in Japan really focus on tradition. Sepia pictures of traditionally dressed people in front of a flat were the starting point. Besides the Japanese style is just very beautiful. I love the folklore aspect of their way of dressing”, Sjaak says.
Details
The Japanese influences will be visible through the details of the clothes. “Menswear is always very much about details and with this collection it’s no different. You’ll recognize the Japanese style through the standing colors, certain fabrics, dessins and the Eastern overlap we used.”
Min‘yō
The Japan theme reaches even further. “The music, the colors and the title of the collection are Japan inspired as well. We’ve used faded colors, which we’ve seen in the sepia pictures, like beige, faded green, navy and brown/orange shades. The title of the collection is Min‘yō, which is traditional Japanese music. It represent the idea of continuing something and passing it on, which really appealed to me.”
Unconstructed
Throughout the new spring/summer collection, which will feature around thirty looks, the deconstructed signature of Sjaak Hullekes will be visible. “With most of my designs you can really see how they are created. I always look for fabrics and colors that give a design a certain strength. Plus, something has to feel really comfortable, like some of my jackets which are not lined.”
Casual chic
“The casual part of the collection is bigger this time than before. This because I personally really wanted to extend it. I want to wear more casual pieces myself. Therefore you’ll see more short jackets and safari jackets. One of the deconstructed jackets is my absolute favorite; it’s insane! It has a terracotta shade and we’ve used a contrasting fabric for both the color and the pockets. I think and hope it is going to do well.”
Head to toe
Sjaak recently launched his own perfume and will launch a collection of underwear (this collection will not be shown during Amsterdam Fashion Week) very soon; all part of the bigger plan. “I really feel the need to be able to dress a man from head to toe. I want to be a complete fashion house. The underwear, which is a very basic brief in both white and navy, arrives next week and will be sold quickly after that.”
New projects
“We’ve also just introduced our made to measure service, we are looking for our own store in Amsterdam and we’re working on a business-to-business level with companies like Microsoft, which is so much fun.”
Sjaak Hullekes will present his new menswear collection on Saturday 14 July at 06.00 PM
