Frida by Alexandra Frida Catwalk Fashion Show FW14

Alexandra Vollebregt is the designer behind the women’s label Frida by Alexandra Frida. As a former graduate of ArtEZ Fashion Masters she’s specialized in textile design. Her line is a summer oriented ready to wear collection created for the young women, adventurous and with a free spirit. We thought this collection is perfect for a new season of music-festivals. Catch some atmosphere during the show at Mercedes-Benz FashionWeek Nederland.

Said Mahrouf Fashion Week Amsterdam FW2014

Please enjoy the pictures for now. Our review will follow shortly.

FashionWeek Amsterdam FW2014 Fashion LAB Pilger & Frida by Alexandra Frida

Please enjoy the pictures for now. Our review will follow shortly.

Pilger

Frida by Alexandra Frida

FashionWeek Amsterdam FW2014, this was Day 4

The fifth day of Mercedes-Benz FashionWeek Amsterdam brought us the impressive l’Oreal Professionel Hair Show, the poetic presentations/catwalkshows of Winde Rienstra, Dorhout Mees and Rebecca Ward plus the new fall-collection of Tony Cohen.

Esther Dorhout-Mees Fashion Week Amsterdam FW2014

Esther Dorhout Mees showed her seventh collection at Fashion Week Amsterdam. The collection ‘Passage’ consists of powerful designer pieces with organic forms in contrast with sharply hard contours. The underlying inspiration is the parallel with our human life. Mees merges apparent contradictions in a perfect symbiosis. Smooth and shiny fabrics are gracefully combined with rough textures. Even cracks in trees are reflected in the pattern pieces. The clean, straight lines of pants and tops contrast with voluminous folds and flowing dresses. In the knitwear we see this vulnerability and strength woven into each piece.

FashionWeek Amsterdam FW2014, this was Day 3

The third day of Mercedes-Benz FashionWeek Amsterdam was a day full of surprises and different shows, from te madness of MaryMe JimmyPaul tot the slick menswear of Jonathan Christopher Homme. After an interesting show full of futuristic shoes the Clarks Shoe design Award 2014 went to Janine van den Bosch. Two more day to go!

MaryMe JimmyPaul Fashion Week Amsterdam FW2014

As fog appeared from the sides of the runway and plastic bags whirled all over it the first MaryMe Jimmy Paul a white and gold winter princess (Valentijn de Hingh) made her way onto it. She wore a structured, quilted golden dress, a white furry coat and sneakers. In each of her hands she carried a plastic bag filled with what looked like boiling nitrogen. The idea behind the smoke everywhere? E-cigarette brand Jiksu was the sponsor of the whole event. They made it possible for MaryMe Jimmy Paul to introduce their sporty, stiff sweaters and bring on their fluffy, fur skirts. Their colorful hooded coats, their full on printed and very colorful ensembles, their ripped leather pants and their short haired motor jackets. Not to mention the leather gloves, the black wigs and the sheer backpacks that completed the party. Who the two geniuses behind this all are, we will never really know. Like at their previous fashion show the label’s founders decided not to make an appearance or take a simple bow at the end of the show. Instead their PR ladies walked the runway and gladly took the big applause on their behalf.

Jonathan Christopher Homme Fashion Week Amsterdam FW2014

Jonathan Christopher Homme made his debut yesterday at Mercedes-Benz FashionWeek Amsterdam, and so did Dutch stand-up comedian Jandino Asporaat. Since Jonathan Christopher made his wedding-suit he is fan of this label. It’s fresh, sexy and tough said Asporaat. And so was the collection Jonathan Christopher Homme presented yesterday, a mix of tough streetwear and sportswear and slick menswear classics.

Ready to Fish Fashion Week Amsterdam FW2014

After having presented her work on all kinds of impressive locations (like Het Rijksmuseum, her own store at the Prinsengracht) Ilja Visser returned to the Amsterdam Fashion Week today. She kicked off the evening schedule with her Ready to Fish by Ilja show. For fall Ilja served us a great variety of casual wear with just the right amount of edge. Well known model Yfke Sturm opened the show in an all black casual meets business attire, her hair combed backwards, hands in her pockets. She set the mood for what was about to follow. Ultra comfortable, loose fitting pieces that can take you from the office to a late dinner within seconds. Transparent looks (like a raincoat) and details stood out, as well as a few bright green pieces and several graphic printed details. Skirts were long, tops were loose. A chic, completely camel colored look certainly made some jaws drop in the audience, as did a structured, all grey piece that formed the ultimate mix of both a dress and a coat. Finished at the office? And done with dinner? You can even hit a party in these looks. As a matter of fact, the brand is organizing an impressive afterparty tonight. Are you ready to par..err ..fish?

FashionWeek Amsterdam FW2014 Fashion LAB EVAN Menswear & L. Rousseau

Evaa Kuik is the young designer behind the label EVAN Menswear. She studied Fashion design at the Willem de Kooning Academy in Rotterdam. Evaa Kuik gets her inspiration from her fascination with subcultures, music and sports from the past en present. She presented a tough collection with a street and sporty edge.

L. Rousseau got her degree at Istituto Marangoni and IED Fashion Lab, worked at Aquilano Rimondi,Roberto Cavalli, Max Mara, Alexander McQueen and Maliparmi and in 2011 she was selected from NEXT GENERATION CONTEST as emerging designer during Milano fashion week. She presented a feminine collection with beautiful prints and elegant shapes.

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