Sage & Ivy Backstage/Atmosphere at AIFW SS2012

Luckily for Alexia van Engelen, designer of Sage & Ivy, the sun was out all day yesterday. And it helped to create a wonderful setting for her show, that was held at the Spartelvijver near the AIFW venue. The audience was seated next to the pond and had a great view on the stage, the water and the show. Backstage the atmosphere was relaxed, while the team of House of Orange transformed the models into mysterious waternymphs.

Frontrow at Sage & Ivy – AIFW SS2012

It was a small and intimate show of Sage & Ivy whith an unforgettable impact. Check out who was sitting frontrow. Didn’t we spot Daan Schuurmans there?

Hunkemoller Catwalk Fashion Show AIFW SS2012

The Hunkemoller lingerie show was just the perfect evening show. The mood was right, the audience was into it and the show was just one big party.

The show was divided in two parts; it started with lingerie and during the second half the new beachwear collection was shown.

The lingerie show was opened by a sexy bride in a seductive off white design. The start of a series of bridal lingerie collections that will follow in the Hunkemoller collections from 2012 on.

After the bridal wear the themes Golden Touch, Modern Brigitte Bardots, Flowers Everywhere, Hot Pink and Oriental Beauty followed. All designs looked super sensual. Rich fabrics, delicate embroideries, the right color combinations and perfect styling made all the girls look like supermodels.

The smiling, blinking and blowing kisses in the air even made the audience more enthusiastic. And model Jazz, who has legs for days, got a round of applause just for her appearance on the catwalk.

After the last lingerie model had left the runway a group of drummers came on stage and held their own little party. Then it was time for the swimwear. Models with wet hair and bronzed faces strutted the runway in swimwear from themes like Tropical Fever, Copacabana Beach, Shapes in Kobalt & Macramé, Etnic Animals, Fashion Jungle and Glits & Glamour Finale.

All designs looked playful and sexy and as Beyonce’s Run the world was played and Kim Feenstra lead the other models on the runway the party was on. All girls in the audience must have seen something they like and all guys must have had a night to remember…

Sage & Ivy Catwalk Fashion Show AIFWSS2012

After days of rain the sun came out today. What a relief for designer Alexia van Engelen and her team. She was the only designer this week showing her collection outside. And not just on a regular catwalk. No, they built a runway under water in the pond at the Westergasterrein in Amsterdam.

This created the illusion that the models were walking on water. The water, the sun, the catwalk and the models created the perfect picture together. A picture that fit the new Sage & Ivy collection perfectly, especially since it was inspired by water.

The clothes showed many different sides of water. The way in which water reflects things, the look of a sunset, the transparency of water and all kind of colors that appear as the sun shines on water.

The designs looked feminine and sweet, exactly the kind of thing you expect from Alexia if you know her. The delicate dresses, pants, suit jackets, sheer blouses, capes and accessories all were beautifully made and all had lot of details (braiding and draping) to them.

Especially the maxi dresses and skirts in the water gave the show an extra dramatic effect. Everything fell right in to place. It was a show to remember and, if you ask us, one of the highlights of the Amsterdam Fashion Week.

 

Which crew are you? Star Studded Studios at AIFW

Star Studded Studios is Joost van Bellen and Sander Stenger, and without these talented, inspiring and highly professional people fashionshows would be a rather dull event. A good musicmix brings everything together, it can make people cry, cheer and laugh and never ever forget the show they saw. This fashionweek Star Studded Studios was responsible for the soundtracks at the show of SIS and Lichting 2011.

Meet the crew of Star Studded Studios, from left to right: Sander Stenger, Joos van Bellen and Thijss van Gils

 

 

 

Frans Molenaar Prijs 2011 Backstage – AIFW SS2012

Hairdressers creating the most chic or extravagant haircuts and make-up artists making the most beautiful red lips. Backstage at the Frans Molenaar Show was a little hectic, because there were six different designers showing their collections, which meant a lot of models that needed to be dressed. But it all worked out really well and everyone looked shiny and happy.

(text by Eva Dusch)

Magnus Dekker wins Frans Molenaar award 2011

Today the Frans Molenaar Award 2011 was presented to upcoming design talent Magnus Dekker. He won a money price of 10.000 euro, which he can use to spend on making a name for himself in the fashion world.

Magnus’ collection was all about contradictions. He showed colorful, voluminous designs with flag prints all over them. His clothes were fun, well designed and his perfectly styled models rocked the Amsterdam runway.

Congrats Magnus, your collection was magnifying!

At AIFW day 3: the sun is out, let’s play!

 

We thought it would rain forever, but look: the sun is out. And suddenly life & fashion looks much better.

 

 

Frontrow at Lichting 2011 – AIFW SS2012

How was sitting where at Lichting 2011, that was the question. So many prominent guests and so little frontrow-seats. But hey, it’s not the seat that makes you important it’s the fact you’re invited!

G-Star Raw Award lichting 2011

A little extra hairspray? Check. Shoes? Check. Hats? Check. Bowtie? Check. The preparations of the G-star Raw Lichting 2011 show went very smoothly. Sanne Schepens blew the judges away with her twinset collection and won the award. We were there when she heard the good news and we’ve never seen anyone more excited. Sanne was filled with joy and couldn’t stop smiling. And oops! She almost forgot she had to go back on stage…

« Previous Page — Next Page »