Jan Boelo Backstage Video Show SS2012
The show of Jan Boelo set the stage on fire. His rock’n roll punk-inspired-collection seemed perfect for a summer festival. Backstage the atmosphere was rockin’ too, with models getting their dark make-up and chain-decorations.
Edith & Ella Catwalk Fashion Show Video Impression AIFW SS2012
July 20, 2011 by Jetty
Filed under AIFW, Amsterdam, Featured Video, Video
It was quite hectic backstage at the Edith & Ella-show sponsored by Volvo. Designer Line Markvardsen wanted to show a large collection and that required quite some hands to dress the models, mix the outfits and get hair & make-up done. The result was a happy, lighthearted show with a finale of dancing models.
This was AIFW SS2012
Fashion is vaporized. All cameras are packed. Make up dissolved. The stage disappeared. This 15th edition of Amsterdam International Fashion Week attracted more than 18.500 people, less than last edition due to the bad weather.
But all in all visitors enjoyed the vibe and nice shows, to name some highlights: the Lichting 2011 award, Frans Molenaar Awar, Lab-shows, Sage & Ivy-show in the Spartelvijver, SIS by Spijkers & Spijkers, the pr-stunt of Zeeman by FRANK, Jan Boelo and the Hunkemöller-show. A special thanks to the Fashion-week wo made it all work out smoothly. See you all next year.
Streetfashion AIFW SS2012 Day 5
July 18, 2011 by Jetty
Filed under AIFW, Amsterdam, Events, Featured Items, People, Streetwear
The final day of the Amsterdam International Fashion Week brought a lot of fashionable people to the venue. Although an umbrella was still the best accessory to take with you.
Jan Boelo backstage at AIFW SS2012
July 18, 2011 by Jetty
Filed under AIFW, Amsterdam, Backstage, Fashion, Fashion Professionals, Featured Items, make-up, models
The collection of Jan Boelo really rocked, as did the backstage. Take a look at one of the last shows at the AIFW SS2012.
Backstage 2 Love Tony Cohen Catwalk Fashion Show AIFWSS2012
When you’re presenting a fashion line for the first time, you wanna do it right. So Tony Cohen was on top of his game checking all the looks from his 2LOVETONYCOHEN collection before they went on the runway. Check out some of the backstage impressions of his show below.
Front Row Club Brillant Catwalk Fashion Show AIFWSS2012
The last show of the week was the fashion show of Club Brillant. Lots of VIP’s attended the show and joined in on the after party.
Check out the front row of Club Brillant.
BEST GOODIEBAG OF THE AMSTERDAM FASHION WEEK SS2012
July 17, 2011 by Jetty
Filed under AIFW, Amsterdam, Fashion, Featured Items, Goodiebags
Ladies and gentlemen; we’ve got ourselves a goodiebag winner!
The goodiebag of the opening night (shows of SIS by Spijkers en Spijkers and Tony Cohen) was the best one out of the bunch.
So kudos to the girl who put all bags together: Goodiebaggirl Karlijn Visser. She knows what a good goodiebag is!
There was even’t even much competition; all other goodiebags mostly contained only a few Redken beauty items.
The winning goodiebag contained:
Useful
Legwear – Oroblu
Lavazza Qualita Oro – coffee sample – 50 gr
She – energy drink
Beauty Tea – Yagua – 500 ml
Voucher 10,- euro (+2 samples) – Cosmania
Voucher 7,50 euro discount – Frederique’s Choice flowers (bouquets start at 29,95 euro)
Ilovebeautynews / Ilovefashionnews- newspaper
Ilovebeautynews – pen
Numi Tea – Sample
Vodafone – Water Spray
Vodafone – pocket mirror
Yves Rocher – Shower Gel – So Elixir
Yves Rocher – Eau de Parfum – Vanille Noire
Yves Rocher – Eau de Parfum – So Elixir
Maybelline New York – Lipstick
Redken – Shampoo
Redken – Conditioner
Redken – Rough Paste
A fuchsia orchid
Spam
Leaflet Yagua drink
Estimated value: 80 euro
Rating: 8,5
2 Love Tony Cohen Catwalk Fashion Show AIFWSS2012
July 17, 2011 by Jetty
Filed under AIFW, Amsterdam, Fashion, Featured Items
On Sunday night designer Tony Cohen held his second show of the Amsterdam Fashion Week. This time he presented his brand new, second line named 2LOVETONYCOHEN. A more affordable line so more women can own a Tony Cohen.
The models wore colorful shades, Sacha Shoes and very feminine outfits. The first girls sported lots of nudes; frilly dresses, playful tops and elegant blouses. They looked confident as they strutted the runway, hair down (with two small braids), hands in their pockets.
The nudes slowly turned into all kinds of blue shades and even some kind of aqua print. Silk tops, charming scarfs, leather jackets, trenchcoats and T-shirts with sequins followed in red, blue and lilac.
It was a show full of great pieces. And the fact that these are now more affordable will probably make a lot of women happy.
Which crew are you? The A-team of AIFW
July 17, 2011 by Jetty
Filed under AIFW, Amsterdam, Events, Fashion Professionals, Featured Items, People
The fifteenth edition of Amsterdam International Fashion Week is a fact. More than 18.500 visitors came to the Westerpark and downtown-program, 1500 less then last year. Due to the bad weather some people decided to stay home and watch the shows via internet. Thanks to the renewed organisation at the AIFW the programme went smootly.
So we thought it’s about time to introduce the crew, or A-team, that is the motor behind the organisation of the Amsterdam fashionweek, which is the number six on the list of international fashion-weeks. But of course this week wouldn’t be possible without the commitment of the other team-members Holly Syrett, Judith Hafkamp, interns and volunteers.
Meet the A-team, from left to right: the best dressed program-director we know Carlo Wijnands, shareholders Hans van der Linden, Bart Maussen and Wouter Zick.





































































































































































