Which crew are you? Bas & Nathalie at AIFW

It’s a small crew, but one cannot do without them during a fashionshow. Someone need to create order in the chaos of walking the catwalk, the tempo, the rythm. So meet Bas Andrea and Nathalie Haelermans, a duo with quite some experience in the world of fashion.

They were responsible for the choreography and direction of some of the fashionshows during AIFW, like Lichting 2011 and FRANK.


Which crew are you? House of Orange at AIFW

July 16, 2011 by  
Filed under AIFW, Amsterdam, Backstage, Featured Items, People

All kinds of different talents are coming from the House of Orange, hairdressers, make-up-artists, stylists, photographers and show-producers. And you can meet all of them at the AIFW. From day 1 on the make-up artists are transforming the models into real beauties supported by the products of  Maybelline. The show-production-team was responsible for the beautiful show of Sage & Ivy and the fashionable, upbeat show of Lichting 2011.

Meet the crew of House of Orange, backrow from left to right: Bianca, Katinka, Liselotte, Eva, Berry, Chiao-Li, Erik, Vanessa, Martijn, Anita, Joanne, Jan en Severine. In front to the left: Kate and Clayton with his dog Nix.



Hunkemöller Backstage at AIFW SS2012

It was a happy scene backstage at the Hunkemöller-show where the models felt pretty and feminine in their beautiful lingerie and bikini’s. But there was also time for a laugh and fun.

Impressions of AIFW SS2012 Day 3

This was Day 3 of Amsterdam International Fashion Week  edition SS2012. Highlights of yesterday were the show of Sage & Ivy in the Spartelvijver, Hunkemöller, the presentation of Charlotte Kan and the beautiful weather.

Streetfashion AIFW SS2012 Day 3

July 16, 2011 by  
Filed under AIFW, Amsterdam, Featured Items, People, Streetwear

Finally the sun was out in Amsterdam yesterday and that made our work on the streets around the AIFW-venue a lot easier. And we noticed right away that people were happy to show their summer-outfits.

Sage & Ivy Backstage/Atmosphere at AIFW SS2012

Luckily for Alexia van Engelen, designer of Sage & Ivy, the sun was out all day yesterday. And it helped to create a wonderful setting for her show, that was held at the Spartelvijver near the AIFW venue. The audience was seated next to the pond and had a great view on the stage, the water and the show. Backstage the atmosphere was relaxed, while the team of House of Orange transformed the models into mysterious waternymphs.

Frontrow at Sage & Ivy – AIFW SS2012

July 16, 2011 by  
Filed under AIFW, Amsterdam, Events, Fashion, Frontrow, womenswear

It was a small and intimate show of Sage & Ivy whith an unforgettable impact. Check out who was sitting frontrow. Didn’t we spot Daan Schuurmans there?

Which crew are you? Star Studded Studios at AIFW

July 15, 2011 by  
Filed under AIFW, Amsterdam, Featured Items, People

Star Studded Studios is Joost van Bellen and Sander Stenger, and without these talented, inspiring and highly professional people fashionshows would be a rather dull event. A good musicmix brings everything together, it can make people cry, cheer and laugh and never ever forget the show they saw. This fashionweek Star Studded Studios was responsible for the soundtracks at the show of SIS and Lichting 2011.

Meet the crew of Star Studded Studios, from left to right: Sander Stenger, Joos van Bellen and Thijss van Gils




Frans Molenaar Prijs 2011 Backstage – AIFW SS2012

Hairdressers creating the most chic or extravagant haircuts and make-up artists making the most beautiful red lips. Backstage at the Frans Molenaar Show was a little hectic, because there were six different designers showing their collections, which meant a lot of models that needed to be dressed. But it all worked out really well and everyone looked shiny and happy.

(text by Eva Dusch)

At AIFW day 3: the sun is out, let’s play!


We thought it would rain forever, but look: the sun is out. And suddenly life & fashion looks much better.



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