Impressions of AIFW SS2012 Day 4
July 17, 2011 by Jetty
Filed under AIFW, Amsterdam, Backstage, beauty, Events, Fashion, Featured Items, models, Presentations, womenswear
This was Day 4 of Amsterdam International Fashion Week edition SS2012. Highlights of yesterday were the Frank-show which turned out to be a guerilla-action of Zeeman, the Quoc Thang show and the cheerful show of the Danish label Edith & Ella. It was also the day that the Green Fashion Competition took off.
FRANK by Zeeman Backstage AIFW SS2012
The make up at the show of Frank was colorful, with bright colors like red and yellow at eyelids and nails, while lips were kept neutral. Take a look backstage.
Hunkemöller Backstage at AIFW SS2012
It was a happy scene backstage at the Hunkemöller-show where the models felt pretty and feminine in their beautiful lingerie and bikini’s. But there was also time for a laugh and fun.
Sage & Ivy Backstage/Atmosphere at AIFW SS2012
July 16, 2011 by Jetty
Filed under AIFW, Amsterdam, Backstage, beauty, Fashion, Featured Items, models, womenswear
Luckily for Alexia van Engelen, designer of Sage & Ivy, the sun was out all day yesterday. And it helped to create a wonderful setting for her show, that was held at the Spartelvijver near the AIFW venue. The audience was seated next to the pond and had a great view on the stage, the water and the show. Backstage the atmosphere was relaxed, while the team of House of Orange transformed the models into mysterious waternymphs.
Frans Molenaar Prijs 2011 Backstage – AIFW SS2012
Hairdressers creating the most chic or extravagant haircuts and make-up artists making the most beautiful red lips. Backstage at the Frans Molenaar Show was a little hectic, because there were six different designers showing their collections, which meant a lot of models that needed to be dressed. But it all worked out really well and everyone looked shiny and happy.
(text by Eva Dusch)
Lichting 2011 backstage at AIFW SS2012
There was order in chaos backstage at Lichting 2011. Getting fourteen different collections prepared and all kinds of models in make up and dressed required special skills from the backstage-team. But in the end it all worked out fine. The result was a beautiful, fast show.
Pauline Van Dongen & Etranger LAB Backstage at AIFW SS2012
Take a look backstage at Pauline van Dongen and Etranger preparing for their LAB-show.
Impressions of AIFW SS2012 Day 2
This was Day 2 of Amsterdam International Fashion Week edition SS2012. Highlights – despite the rain and wind and rain and wind – of yesterday were Pauline van Dongen and Lichting 2011 with winner Sanne Schepers from Artez.
Individuals Backstage at AIFW SS2012
The team went backstage at the Individuals show, the ‘commercial’ show of the Amfi. Make-up and hairteam worked hard to make the models look perfect and the clothes looked promising.
Winde Rienstra en Gomes Esser Design Backstage AIFW SS2012
The second part of the LAB-shows was filled by Winde Rienstra and Gomes Esser Design. The handcrafted designs – and especially her shoes – were a favorite of the audience, while the futuristic creations of designers Aleyda and Denise of Gomes Esser Design also got a lot of admirers. We also went backstage to capture the tension.
