Prada Catwalk Fashion Show Milan SS2013

Toughness and the poetic part. That was where Prada’s collection for ss2013 was all about. To WWD she explained that she wanted to mix these two together, ‘because this is mainly what wiomen have to deal with in reality. The clothes are the expression of this impossible dream’.

The clothes were neither overtly romantic nor wistful, the shapes almost severe.  The first look was a short black dress emblazoned with an off-center panel decorated with two white long  flowers.  Then followed a parade of similarly crafted suits, dresses, jackets over knee shorts, their printed and appliquéd flowers providing a sweet touch to the severe shapes. You could see references to traditional Japanese kimonos, hakamas and footwear, as well as hints of lingerie. There was also some color: dark green, navy, splashes of red, and pastels.

 

Emporio Armani Catwalk Fashion Show SS2013 Milan

For anything light, classy and feminine Giorgio Armani is your go to guy next year. The designer’s spring/summer looks breathed one hundred percent sophistication and softness to the max. Dressed in shades ranging from nude and natural and pastel models looked innocent and ladylike at the same time. Besides a touch of metallic gave the collection a welcome edge. Materials layered on top of each other gave the looks a nice and rich feeling, while the loose fit of the designs added a bit of effortlessness. Some tops and skirts maybe resembled pieces of origami; folded asymmetrical creations never looked this cool. A basket-like braided pastel shaded jacket worn with a graphical printed pair of silky shorts made up for the ultimate show stopping look of this spring collection. It beautifully illustrated mixing unexpected materials and light shades can look surprisingly fresh and natural. We like!

Max Mara Catwalk Fashion Show SS2013 Milan

Beige, sand, black; for SS2013 Max Mara stuck to the basic color palette, we’ve been seeing for quite a few seasons now. And we couldn’t blame the brand that has booked quite a few successes (remember the popular camel colored statement coats?). This time around there was a lot more at sight though. Neutral shades were mixed with leopard and floral prints, checks and a touch of shiny lavender blue.

The models’ dress code appeared to be a mix of sporty, safari and chic as the girls combined animal printed pencil skirts and loose fitting striped tees. Jackets looked chic and tough at the same time and materials like suede, wool and silk worked together perfectly. Jumpsuits, oversized bags, sloughy headbands, epaulettes and ankle strap shoes completed Max Mara’s urban jungle… We sure can’t wait to work those leopard & checks prints!

 

Streetfashion Womenswear SS2013 Milan Day 1

What are you wearing during the fashionweeks? Your Prada-shoes, your latest Kenzo-sweater or that vintage Gucci? Maybe we’ll spot you in Paris, Milan, New York or Amsterdam. During the fashionweeks we refresh our streetwear posts regularly. We don’t judge, we’re not the fashion-police, we just enjoy fashion and your own personal style. Next stop: Milan Fashionweek, season spring/summer 2013.

 

Alberta Ferretti Catwalk Fashion Show SS2013 Milan

Shiny, sheer and sequined; three words that cover Alberta Ferretti’s brand new spring/summer collection. Siren chic seemed to be the dress code for her romantic catwalk presentation and oh my did Ferretti’s sea goddesses look seductive.

Dressed in a series of delicate, short and sheer cocktail dresses the models showed lots of skin and still looked sophisticated. Peplums of light tulle and beaded Fringes kept it playful even though we’re sure Ferretti could come up with tons of extra light-colored cocktail dresses if she had to.

A long black evening dress, which appeared sheer in all the wrong places, looked purposely risqué. Yet the sheerness did give Ferretti’s collection the extra sexy touch it needed.

No need for an ocean, nor for beautiful voices; all Ferretti’s sirens need are those gorgeous ivory, black, blue and green shaded dresses to sweep any man of his feet.

Gucci Catwalk Fashion Show SS2013 Milan

It was a flamboyant, glamorous collection Frida Giannini sent out for Gucci. She was inspired by Richard Avedon and style-icons like Marella Agnelli, Talitha Getty and Gloria Vanderbilt. The colors were vibrant, the silhouette lean and tailored with bold, large scale ruffles. Giannini introduced a new ‘pajama’: a tunic over matching fluid pants. She showed it sometimes with abundant, tiered ruffles running down the sleeves, sometimes with cutout backs. The unfussy femininity made for a  bridge between sportswear and a suit. Giannini diversified a bit with a python jacquard and a giant sea anemone print.

Streetfashion Milan Menswear SS2013 Day 4

What are you wearing during the fashionweeks? Your Jil Sander-shoes, your latest Prada-shirt or that vintage Gucci? Maybe we’ll spot you in Paris, Milan, New York or Amsterdam. During the fashionweeks we refresh our streetwear posts regularly. We don’t judge, we’re not the fashion-police, we just enjoy fashion and your own personal style.

DSquared Menswear Catwalk Fashion Show Milan SS2013

The DSquared-collection reminded of hard-core club gear,  with Dean and Dan Caten using Village People leather caps, safety pin chains, tangles of black crucifixes, cobweb embroidery and neon and leopard-print accents to sex up their standard acts: sharp tailoring with cropped jackets and fitted pants, form-fitting white shirts, distressed denim and the like.

Giorgio Armani Menswear Catwalk Fashion Show Milan SS2013

Easy Comfort. Giorgio Armani sent out a legion of unstructured silhouettes ranging from gently rumpled jackets with unpadded shoulders to the laid-back white suits, with Bermuda shorts that closed the show. ‘This is a sexy man, but a classy one, a classy gigolo,’, the designer told reporters of WWD. Well, he was the man who set a new sartorial standard for the male archetype in 1980 when he dressed Richard Gere for his first major film role in American Gigolo.
Knits ranged from the loose fitting to the more body-conscious. Sports jackets — some the color of faded denim — had a breezy, lived-in look.
After the show, Armani told reporters that designers have a role to play in educating men and improving the way they look. “Fashion has reached grotesque levels, and [with this collection] I felt the need to stand my ground, to improve men aesthetically.”

Missoni Menswear Catwalk Fashion Show Milan SS2013

With models stepping on colored sand arranged in chevron shapes, Angela Missoni presented a collection for fashion nomads. The house’s fine, patterned knits — with their aged, sandy aspect — looked as though they came from under some desert rock. The weave pattern crept across military-flavored utility jackets, part of the brand’s expanding outerwear offer.
As the show progressed, color stepped in, with beetle-green sequins glinting across the chest of a crewneck sweater, or a zigzag blaze of poppy, ruby and pink threads erupting on a short-sleeve brown Henley in ribbed cotton and linen.

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