Dutch Fashion Awards 2011 – The Arrivals
November 5, 2011 by Jetty
Filed under Events, Fashion, Featured Items, Menswear, People, womenswear
On Friday 4 November night the whole Dutch fashion scene gathered at the Grote Kerk in The Hague. Everyone was dressed to impress for the Dutch Fashion Award ceremony following the dresscode of the night: black tie. It was a parade of black tuxedo’s, long evening gowns, high heels and a mix of some outstanding colorful creations. Wanna see how that looked like? Check out the guests of the Dutch Fashion Awards 2011 in the image gallery below.
Dutch Fashion Awards: The Winners
November 5, 2011 by Jetty
Filed under Fashion, Featured Items, Menswear, womenswear
Conny Groenewegen is the lucky winner of the evening!! She won two awards in a row, but didn’t quite expect it. Not only the Incubator Fashion Award is going home with her, she also received the Mercedes Benz Dutch Fashion Award (the big ‘money price’ of 25.000 euro) tonight. Conny didn’t prepare a speech. “Thank you”, was basically all she could say. It’s clear Conny is better with clothes than with words. Her unique collection full of earthy tones and mixes of heavy knits and sheer fabrics blew the judges away and we’re very happy for her.
Some great news for those of you who want to get their hands on their own piece of Conny: her wedge shoes will be available at several Sacha Shoes stores from tomorrow (5 November) on.
Hyun Yeu also won a price. He received the Dutch Fashion Incubator award which gives him the opportunity to design a collection, which will be sold in a pop-up store at the Bijenkorf (a Dutch store).
Photographer Elle Verhagen and stylist Maarten Spruyt both won a Fashion Icon Award.
Maarten Spruyt is the male Fashion Icon of 2011
Elle Verhagen is the female Fashion Icon of 2011
For now just enjoy our pictures and cheers to the winning designers of tonight: Hyun Yeu and Conny Groenewegen!
Dutch Fashion Awards 2011 (part 2)
November 4, 2011 by Jetty
Filed under Fashion, Menswear, womenswear
In half an hour the very first guests will arrive and the award show can start. We already spoke to the designers backstage, who all seem to be pretty nervous. Apparently the international judges gave them a hard time during their presentations. But let’s see that as a good sign, ‘ cause those Dutch Fashion Awards are not just handed out for fun, right?
Below you can find a preview of all the collections of the five Dutch designers.
Hyun Yeu, Ado Les Scents
Korean born and raised designer Hyun Yeu is, despite his first nomination, not nervous at all today. ,,Now it’s just waiting for the moment. I’m not really worrying, it comes when it comes.“ He might seem relaxed, but the designer is definitely aware of the other opponents. ,,It’s a presteges award and there are some strong designers nominated. But we’ll see what happens.” Tonight Yeu will show us what he has made so far for his menswear label ‘Ado les scent’, five years of Hyun Yeu, and a sneekpeak of his new collection for next season. He already showed the judges. ,,I had a tough time, they had some good points. I’m still learning.” Yet despite the critics, he’s still positive about tonight. ,,I’m just enjoying the moment.”
Joline Jolink
This year it’s different. I’m feeling more confident now”, tells nominee Joline Jolink, while she’s working backstage. For the second time the designer is nominated for a Dutch Fashion Award, and she feels great. ,,I have a good businessplan and my collection has been growing.” Showing her collection in front of the judges today was still a tough moment though. ,,At that moment I was definitely shaking (laughs). They were quite harsh for me, I must admit.” Tonight Joline will show us her new collection inspired by Jane Goodall, an English antropologist, who lived in the jungle, which we can see in her collection. ,,You will see a lot of jungle details and some poppy colours and cloudy details, which stands for the haze.” After a few weeks of hard work Jolink is a bit tired of all the tension, but no worries there for tonight. ,,When the show starts I will probably get a huge energy boost.”
Marcha Hüskes
Her designs are all about functionality and fit. She designed a few little black dresses with some funky details in gold and orange. They look simple and minimalistic, yet never boring. Marcha: “I mostly designs dresses, cause I think they’re a neverending source of inspiration.”
Conny Groenewegen
Conny not only designed clothes, she came up with a fabulous collection of shoes as well. The shoes, shown on the runway tonight, will be sold at several Sacha stores in the Netherlands from the 5th of November. Quite an accomplishment, we think. Conny’s designs are, like she says, very pure. She mixed sheer fabrics with heavy materials. But enough said, it’s showtime!
Erik Frenken, Avelon
While he’s busy getting his models ready for the rehearsal, there was still time to relax and laugh for Avelons Erik Frenken. ,,I’m feeling okay now. Showing the judges was a bit of a stressful moment, I mean, they’re not just somebody.” It was a tough moment standing there, he says. ,,At that moment you have to present your collection to so many people, it’s difficult to say everything right while you’re so stressed.” But Frenken is feeling confident and is not afraid to say he might win tonight. ,,About the award, we immediately tought: let’s do this. We’re at this point that we think we can make it internationally.” And what if he wins tonight… ,,There will be a huge party!” And what about the not so bad money prize attached to it? ,, Of course we will invest in our brand. For instance the interior of our shops. And we want to find a good PR- agency to promote our business.”
Dutch Fashion Awards 2011 (part 1)
November 4, 2011 by Jetty
Filed under Fashion, Featured Items, Menswear, Streetwear, womenswear
Tonight we celebrate Dutch Fashion with the Dutch Fashion Awards here in The Hague. The shows starts in almost one and a half our, and we can already feel the tension and excitement backstage. Everyone is working very hard now to make this evening a great success. Stylists, hairdressers, models, assistants and designers are running around to get everything and everyone ready in time. A final touch here, some little detail there. Everything needs to be perfect.
While a bunch of models are already getting dressed and practicing their walk, others are waiting and waiting, while listening to their favorite music, until it’s their turn to get dressed. And it’s looking good so far. We see some big, poofy hair and mysterious red lips. The rest you’ll find out soon…
(Eva Dusch)
The ABC of womenswear ss2012, part 9
October 26, 2011 by Jetty
Filed under Fashion, Featured Items, London, Milan, New York, Paris, Trends, womenswear
It’s the final episode of our ss2012 alphabet. There’s much more to tell about the the new collections, what to think of geometric details, sugar-colors or the many topcoats? We’ll keep those for our trend-reports later this year. Today the last part of our ABC.
Y is for YOU !
You inspire fashion the most. Despite the perfectly orchestrated fashion-shows, it’s always a joy to see how real women wear designerclothes or their own style. The street is here to stay and gives us new color-mixes, style-fusions and smart solutions.
Z is for ZIPPER
Now Sports seems an important theme coming spring, zippers are an essential part of this style. Sometimes they’re hard to see, but even in the most exclusive dresses you’ll find a small zipper. It also adds a sporty, modern detail to official dresses, skirts and blouses.
The ABC of womenswear ss2012, part 8
October 25, 2011 by Jetty
Filed under Fashion, Featured Items, London, Milan, New York, Paris, Trends, womenswear
Next spring will be a lively season, with lots of color, elegance and femininity. Good times are coming! Today part 8 of our ABC.
V is for VEGGIES
After Prada’s banana’s last spring and the pine-apples of Stella McCartney, the team of Dolce & Gabbana invited us to the Italian kitchen. They offered us eggplants, courgettes, hot peppers and onions in beautiful dresses, sexy baby-dolls and funny accessories. The stage of Moschino Cheap ‘n Chic was a fruit-market, and the collection was inspired by apples and strawberries. At least it adds color and fun to the clothes and from now on we look with a different eye to a simple Italian tablecloth 😉
W is for WHITE (dress)
Get that instant spring-feeling with a white outfit, and speaking of ss2012: a white dress. All leading designers, from Paris to New York, were unanimous: white is the perfect color to update your garderobe. From fluent dresses, pleated skirts and shirts to the strict, clean nurse-like dresses of Jil Sander and Celine.
X is for X-RAY
Although the collections are rather serious, feminine and not overtly sexy some designers try to balance too much strictness out via the use of see-through fabrics. Even Raf Simons plays with it in his collection for Jil Sander, he not only mixes different densities, but also takes see-through gingham-checks to cover up shorts and bra’s. And so did Marc Jacobs. While Marni uses her nude-colored transparent underskirts to add an imperfect and playful touch.
To be continued.
The ABC of womenswear ss2012, part 7
October 24, 2011 by Jetty
Filed under Fashion, Featured Items, London, Milan, New York, Paris, Trends, womenswear
We’ve almost reached the finish of our ss2012 alphabet. Next spring is going to be a great, upbeat season with lots of new stuff to wear and dream about. Today part 7.
S is for SPORT
With Alexander Wang at the forefront, this Sports Vibe shows the feel for active and performing, technical fabrics. It’s very sports inspired, with racy details and closures and fueled with sensuality.
T is for TECHNICAL
With a big sports-theme coming up next spring technical details are not far away. Designers are trying to use new fabrics and finishes to give their collection a more futuristic and ultra-modern vibe. Without losing the elegant and feminine touch, except for Gareth Pugh and Thierry Mugler. It’s often alienating and far from reality, but still inspiring an innovative.
U is for Under Water
We won’t forget the magical, fairytale like show of Chanel – a mini under water world build inside the Grand Palais. Suddenly water was a theme, and we discovered more designers who were inspired by water. Like Riccardo Tisci at Givenchy. His mermaids were more streetwise and rockin’ than Chanel’s muses – but for sure white, waving fabrics and peplums, pearls and shimmering sequins are telling the waterstory.
To be continued.
The ABC of womenswear ss2012, part 6
October 20, 2011 by Jetty
Filed under Fashion, Featured Items, London, Milan, Paris, Trends, womenswear
Let’s move on with our ss2012 womenswear ABC. There’s still so much to talk about. More colors, more details and more design.
P is for POETIC VISION
This is a lovely tale of heroines travelling the world, picking up inspirations, connecting and merging the east and the west and marrying these influences in lovely, narrative and poetic stories. The spirit is romantic, exquisitely elegant and fuelled with craftsmanship in tailoring, embellishment, pattern as well as cut. Some glowful decadence in androgynous looks with a daring sensual twist. Shades of China show in dangling tassels, kimono-like wraps, north-African caftans and western suiting. Manipulated city- and landscapes in photo print as well as historical engravings of gardens of Eden.
Q is for QUICK UPDATE
Q is always a nasty symbol for a fashion-alphabet. Is it for Quality, Question, Quest? Well, we chose Quick Update, as in fast update or short summary. So what do we need for ss2012? Something elegant in electric pastelcolors and a flowerprint, a white dress with a big belt, some ethnic details and a retro vibe in coats, pleated skirts and bandeau-tops. Collections that represent these themes the best are Celine, Prada, Marni and Burberry. So get inspired!
R is for ROARING TWENTIES
In this time of crisis, the come back of the Roaring Twenties is not a surprise. But the remake of The Great Gatsby must have inspired some designers too. Art Deco reminiscence and pre depression jazz inspiration resulted in a pure celebration of the dress. For one the canvas to proof the lucky marriage between technology and crafts, for others a manifest to elevate the artisan over the machine. From minutely laser-cut decorations to intricate embroidery, beading and fringing. The 1920’s revived with modern twists; patterns inspired by ancient architectural icons as The Chrysler building, or lean away-from-the-body shifts inherited from the jazz-era.
Streetstyle Trend: Fancy Pants
October 19, 2011 by Jetty
Filed under Fashion, Featured Items, London, Milan, New York, Paris, Streetwear, Trends, womenswear
The brighter, the better. The shinier, the chicer. And the funkier the prints, the bigger the chance some streetstyle photog took a picture. Fancy pants were a big hit in the streets of the four fashion capitals.
We spotted them with stripes, tartan, animal prints, the American flag, flowers, sequins and ethnic prints. Mostly combined with a simple uni-color top or shirt and some cool heels. And that’s really all you need for a showstopping streetstyle look.
Besides being noticed by the fashion paparazzi there’s another big advantage to those trousers; they’re ultra-comfortable. They’re loose, airy and some of them even feel like your finest pj’s.
The hottest labels already showed them in their catwalk shows and we’re pretty sure this trend is going to stay around for a while.
The ABC of womenswear ss2012, part 5
October 17, 2011 by Jetty
Filed under Fashion, Featured Items, London, Milan, New York, Paris, Trends, womenswear
There are still some parts to go of the fashion-alphabet for spring 2012. It’s such a wonderful, exciting season that’s awaiting us. Can’t wait to wear a great pleated skirt.
M is for MODERN BAGS
The it-bag of season 2012 will probably be the va va vroemmm clutch of Prada, with the Thunderbird-flames or a cartoon of a car. But the new classics that will last longer we’ll find at Celine, Jil Sander, Chloe and Balenciaga. The modern bag is geometrically shaped, has a short, big strap and is worn under the arm. Look at Balenciaga and Chloe. While Celine sticks to the minimal, in form, function and color. The boxy shapes at Jill Sander are quite new, while Vuittons interpretation of the plastic basket is quite funny and adorable.
N is for NEAT PLEATS
The pleated skirts is fashion’s favorite coming spring. Worn low at the hips with a big belt at Celine and Chloe, but also elegant, feminine and swinging in soft colors at Prada. It has everything a woman needs: it’s flattering, sensual, sunny and wearable.
O is for OVER ALL PRINTS
Prints are the big message for ss2012, especially the digital flowerprints. But designers take us one step further, they love to see us in print from head to toe. And it doesn’t matter if it matches or not. Digitally manipulated flowers, stripes, fantasy-prints and even classic drawings: the more the better.Mary Katrantzou’s work is the best example.
To be continued.































































































































































































































































