Karim Adduchi Couture Fashion Show Amsterdam

Moroccan designer Karim Adduchi presented his new collection “She Has 99 Names” in de Duif in Amsterdam. In addition to Karim himself as an immigrant, he works with his collections together with Syrian, Russian and Eritrean laborers and artists, who recently found their home in Amsterdam. He specifically aimed at workers whose work you do not often encounter on the catwalk.
In “She Has 99 Names” Karim has given an oath to the women he had around when he lived in Imzouren as a child; the Berber village where he was born too. Adduchi shows these women in their distinctive complexity: beautiful and confused, happy and sad, furious and fragile.
Adduchi dives in the rich heritage of Morocco prior to each collection. He designs woolen fabrics, hand-woven by local laborers.
Even though Adduchi is not a political artist, he tries to map social problems with his art. Immigrants and refugees invite him to work with him in his collections. At first, these people were all unknown, but their shared passion for craftsmanship and design brought them together.

Karim Adduchi Catwalk Fashion Show Amsterdam SS2017

July 7, 2016 by  
Filed under Amsterdam, Fashion, Featured Items, MBFWA, womenswear


Aaand fashion week is officially started! Illustrator, artist and fashion designer Karim Adduchi (1988, Imzouren, Marokko) opened a fashion filled week with his ‘She lives behind the courtyard door’- collection. Ignoring trends and other fashion codes Adduchi took us to a place where tradition and mystic determine everything. His designs represented hidden beauty and strength, as colors and patterns also referred to Adduchi’s Moroccan roots, his dreams and barriers. Lots of focus on detail, which is much appreciated after years and years of minimalism. Carpets, both fresh from the loom and antique, are draped and sculpted, combined and mixed, their heavy wool textures contrasted by the occasional shimmer of elaborate modern details. All pieces are handmade and unique; the carpets hand-loomed in Morocco, the seams hand-stitched by Adduchi. Drawing inspiration from his own heritage, reconstructing it and using this history to tell us about courtyards and the women living in them. Adduchi invited us to create our own story, handing us the material to dream and to follow him behind the courtyard door. Adduchi is a storyteller, and fashion is his way of communicating without having to speak. Oh well, enough words, just take a look at the image gallery above and you get an idea.