Karim Adduchi Couture Fashion Show Amsterdam

Moroccan designer Karim Adduchi presented his new collection “She Has 99 Names” in de Duif in Amsterdam. In addition to Karim himself as an immigrant, he works with his collections together with Syrian, Russian and Eritrean laborers and artists, who recently found their home in Amsterdam. He specifically aimed at workers whose work you do not often encounter on the catwalk.
In “She Has 99 Names” Karim has given an oath to the women he had around when he lived in Imzouren as a child; the Berber village where he was born too. Adduchi shows these women in their distinctive complexity: beautiful and confused, happy and sad, furious and fragile.
Adduchi dives in the rich heritage of Morocco prior to each collection. He designs woolen fabrics, hand-woven by local laborers.
Even though Adduchi is not a political artist, he tries to map social problems with his art. Immigrants and refugees invite him to work with him in his collections. At first, these people were all unknown, but their shared passion for craftsmanship and design brought them together.