Ermenegildo Zegna Catwalk Fashion Show Milan FW2011

January 15, 2011 by  
Filed under Fashion, Featured Items, Menswear, Milan

In a watery cold Milan the menswear fashionweek(end) took off with two classics: Corneliani and Ermenegildo Zegna. The design-team at Zegna seemed captured by China and mixed oriental themes with a more classic tailoring. Business suits had a sporty attitude thanks to the use of tweed-effects and utility touches. The silhouette was defined by straight shouldered three-button suits and jackets, as well as streamlined high-cuff trousers. The touch of China was visible in high collared Mao-jackets, bamboo-green, reds and shiny silk fabrics with a vintage patina. There was a slightly military touch to it thanks to army-belts, little leather pockets, combat-type boots and big shearling coats.

Item of the season will be the iPad-cases, as a sleeve or a shoulderbag. Almost every label is presenting one or more models in their collection.

It was a Live D fashion show, created in collaboration with director James Lima – who was a visual consultant on the film Avatar. Backstage models were filmed in the ‘Green Room’ using cutting edge filmtechnology. Front of house the images were projected on a giant screen in real time against a filmed backround, coinciding with the models arriving on the runway. The show unfolded both live and on screen  – as if the models were walking off the screen into the real dimension.

Zegna Catwalk Fashion Show ss2010

June 20, 2009 by  
Filed under Fashion, General, Menswear, Milan

Ermenegildo Zegna represented the feeling that was all over the Pitti Uomo: a need for new, different  business-suits. Less formal and strict, more casual and colorful. The label managed to fill that need for a large part.

Ermenegildo Zegna Catwalk Fashion Show Menswear SS09

June 25, 2008 by  
Filed under Fashion, Milan