Ermenegildo Zegna Catwalk Fashion Show Milan FW2011
In a watery cold Milan the menswear fashionweek(end) took off with two classics: Corneliani and Ermenegildo Zegna. The design-team at Zegna seemed captured by China and mixed oriental themes with a more classic tailoring. Business suits had a sporty attitude thanks to the use of tweed-effects and utility touches. The silhouette was defined by straight shouldered three-button suits and jackets, as well as streamlined high-cuff trousers. The touch of China was visible in high collared Mao-jackets, bamboo-green, reds and shiny silk fabrics with a vintage patina. There was a slightly military touch to it thanks to army-belts, little leather pockets, combat-type boots and big shearling coats.
Item of the season will be the iPad-cases, as a sleeve or a shoulderbag. Almost every label is presenting one or more models in their collection.
It was a Live D fashion show, created in collaboration with director James Lima – who was a visual consultant on the film Avatar. Backstage models were filmed in the ‘Green Room’ using cutting edge filmtechnology. Front of house the images were projected on a giant screen in real time against a filmed backround, coinciding with the models arriving on the runway. The show unfolded both live and on screen – as if the models were walking off the screen into the real dimension.