Most Memorable Fashion Facts of 2010 (26 – 30)

December 28, 2010 by  
Filed under Fashion, Featured Items

2010 has almost come to and end. But we won’t celebrate the new year until we’ve looked back on a fantastic year of fashion. We’ve collected the news on the most memorable collaborations, upcoming models and other fashion facts you must not forget.

We made a top of 40 items. Earlier we presented news facts 1 to 25 and here are facts 26 to 30:

26. Double Denim

It was a fashion no-go for years, but in 2010 double denim all of a sudden was cool again. Chloe, D&G and Ralph Lauren set the trend and we hit the stores to buy ourselves a denim shirt to go with our favorite jeans.

27. Christopher Kane’s menswear

At the end of this year Christopher Kane launched his first menswear line. He came up with tees, suit jackets, leather shorts, knitted sweaters and cardigans, sold at Dover Street Market, London.

28. The Year of Phoebe Philo (head designer at Céline)

Since Phoebe Philo became the head designer at Céline, two years ago, she managed to turn the French ready to wear brand into one of the world’s most sought-after luxury labels. She has become one of the most influential movers and shakers in modern ready to wear and her approach to design has already had a huge impact on the way women dress. Celebs like Katie Holmes, Victoria Beckham and Leighton Meester are a big fan of her work. And it came as no surprise Phoebe (a.k.a. the Queen of the New Minimalism) won the title Designer of the Year 2010 at the British Fashion Awards in London.

29. Alberta Ferretti & Emma Watson

The Italian designer and the British actress (who cut her hair very short this year) teamed up to design an organic clothing line.

30. Olsen Twins expand The Row

Mary-Kate and Ashley Olsen are one of the rare examples of celebrities turned succesful designers. Their clothing lines The Row, Elizabeth and James and Olsenboye are doing pretty well and therefore the sisters are expanding. Next fall the brand will have shoes and bags too.

Spijkers en Spijkers launches collection of glasses

November 9, 2010 by  
Filed under accessories, Fashion, Featured Items

This year glasses have been very popular in fashion. People, more than ever, were wearing glasses even if they didn’t need them. So it’s a smart move of designer sisters Truus and Riet Spijkers to come up with a collection of glasses this month.

On Tuesday eve they celebrated the launch of their first collection of glasses in Amsterdam. They collaborated with Specsavers to come up with 24 frames and 10 pairs of sunglasses.

Like their clothes the glasses are absolute statement pieces, each with it’s individual style and shape. And they sure looked good. Congrats on this collection Spijkers en Spijkers!

Fashion Focus: all about Ann Demeulemeester

June 10, 2010 by  
Filed under Fashion, Featured Items, Paris

Name of the brand: Ann Demeulemeester

Name(s ) of the designer(s):  Ann Demeulemeester

About the designer(s): Ann Demeulemeester (1959) was born in Belgium. She studied at the Royal academy of fine arts in Antwerp and graduated in 1981. She is now a world-renowned fashion designer. She is married to fashion photographer Patrick Robyn.

Start of the brand: 1984

First collection: 1985
Breakthrough: 1986; Ann Demeulemeester then shows her collection in London. She quickly become famous outside of Belgium. Ann is seen as one of the ‘Antwerpse zes’, a group of influential fashion designers who graduated at the Royal Academy of Antwerp in the eighties (including Dries van Noten en Walter van Beirendonck).

The Ann Demeulemeester woman: is not a specific type of woman. Ann said: ‘People can mix and match and adjust the clothes to fit into their lives. I don’t know exactly who will end up wearing my clothes. It’s like creating a present for an anonymous person.’ Ann does say the women she designs for have a strong personality.

Ann Demeulemeester women: Sarah Jessica Parker, Nicole Kidman, Nicole Richie

The clothes are: never ‘trendy’, their focus is on shape and structure. Ann designs with her feelings and uses lots of black in her clothes.

Type of clothes: outspoken, original, comfortable.

Signature: black designs in outstanding shapes

Collaborations: with Rodney Graham (1992), Patti Smith (1999), Steven Klein (2004)

Awards: Golden Spindle (1982), Culture Award (1996)


  • ‘The idea that garments are alive is a big inspiration. I want to fill them with soul.’
  • ‘I don’t travel’
  • ‘I never planned ahead. I just go from one season to the next. If I ever feel like I’ve told my story in this medium, it’ll be time to move on to another.’


  • Ann has been designing jewellery and furniture as well. She even won some prices with that.
  • In the beginning Mugler, Montana, and Versace were Ann’s inspiration
  • Since 1996 Ann also designs men’s clothes.
  • Ann and her husband Patrick have been together since Ann was seventeen.
  • Regardless of the financial crise Ann Demeulemeester has sold more than ever.
  • Especially Ann’s laced up boots were a bit hit.

Fashion Focus: all about Alexander Wang

June 8, 2010 by  
Filed under Fashion, Featured Items, New York, womenswear




Name of the brand: Alexander Wang

Name(s ) of the designer(s):  Alexander Wang

About the designer(s):  Alexander Wang (1984) was born and raised in San Francisco. He moved to New York City at the age of eighteen to try his hand at designing clothes. He studied one year at Parsos and did an internship at Teen Vogue. Then he decided to quit school and launched his first collection. It was immediately very well received. Everyone loved his perfectly crafted cashmere sweaters.

Start of the brand: 2007

First collection: spring 2007

The Wang woman: has a streetchic style and likes to mix and match

Wang women: Rachel Bilson, Mischa Barton, Lindsay Lohan, Erin Wasson, Megan Fox, Mary-Kate Olsen, Nicole Richie and Gwyneth Paltrow

The clothes are: edgy, masculine, well taillored, casual, cool, sexy vs androgyny, French chic and rock grunge. They are always finished with a slouchy rolled-out-of-bed edge.

Type of clothes: Alexander Wang makes a full range of ready to wear pieces, from distressed boyfriend jeans and shrunken vests to, of course, covetable cozy cardigans. The inspiration comes from the street and thus the clothes have a downtown feeling.

Signature: model-off-duty style

Collaborations: Alexander Wang for Keds (Fall 2008), Alexander Wang for Uniqlo, capsule collection (May 2008).


  • ‘There are pros and cons to starting so young. In the beginning, people said, ‘I’ve never heard of this person, he’s what, 21?’. There are stereotypes, but the greatest satisfaction has been proving them wrong.’
  • I didn’t have any investors. My mum and I, my sister-in-law and my brother, we’re the four partners”
  • It’s all those quirky people you just bump into that inspire me the most.’
  • “When I started out, I wanted to pick one familiar item that evoked luxury—cashmere was perfect. But moving forward, I want to make it more of a lifestyle brand. I kind of want to be the new Theory.”

Awards: he won the CDFA Fashion Fund, which was 20.000 USD.

Wang’s favorite outfit is skinny jeans, T-shirt and a backpack
He has a simple belief that has taken him very far: ‘I’m in New York City – I can do anything I put my heart to.’
He got an internship at Marc Jacobs
He always keeps in mind an advice Marc Jacobs gave to him: ‘Give them something that’s going to take time to sink in. By the time they get it, change it again – you’ve got to keep them guessing!’
He showed his first collection to an editor at Teen Vogue. She loved it
He was already cutting frocks at the age of fifteen
He named one of his shoe designs after Dutch Model Mirte Maas
(The pictures you see are of the fall/winter 2010/2011 collection)

Fashion focus: all about Peter Pilotto

May 3, 2010 by  
Filed under Fashion, Featured Items, London, womenswear

As London-based brand Peter Pilotto is becoming more and more popular each season, we thought it’s about time to focus on the brand and unveil it’s success formula.

Name of the brand: Peter Pilotto

Name(s ) of the designer(s): Peter Pilotto and Christopher De Vos

About the designers:
Peter Pilotto is half-Austrian, half-Italian. He focusses on the graphical aspects; the textile and the print. He always knew he was going to work in fashion; his parents had their own fashion store.
Christophe De Vos is half-Belgian, half-Peruvian. His approach is mainly architectural; he takes care of the silhouette and the draping.
The fact that the two designers criticise each other always takes their collections to another level.

Start of the brand: in 2007
Peter and Christophe met in 2000 whilst studying at Antwerp’s prestigious Royal Academy of Fine Arts. The label was set up in Antwerp initially but moved to London.

First collection: fall 2008

Peter Pilotto is sold in: 29 countries and has about 100 stockists

The Pilotto woman:  is a woman beyond the classification of age and style. She can wear the label with her own expressions.

Pilotto women:  Rihanna, Claudia Schiffer, Amanda Seyfried, Kate Bosworth, Michelle Obama, Jessica Alba, Sienna Miller

The clothes are: elegant, classy, wearable, chic, sophisticated, flattering, perfect for the female body.

Type of clothes: Peter Pilotto first focused on dresses but has added coats and shorts. The designers try to expand their brand with each season.

Signature: While many brands use floral prints, Peter Pilotto wanted to take it further. The brand uses prints like sunsets, fireworks, volcanoes, reptiles or reflections in the water. These prints, all originated in nature, are combined with soft sculptural shapes and elegant draping.

Remarkable: The winning formula of Peter Pilotto has worked for over several seasons. During the recession period in 2009/2010 the number of Pilotto’s stockists even doubled.


  • Topshop New Gen Award at London Fashion Week
  • Swarovski Emerging Talent Award at British Fashion Awards
  • Pilotto was hailed by as 1 of the 10 most promising talents, after reviewing his fall collection in 2008.

What to expect: Pilotto’s digital prints and beautiful shapes are improving each season. And since Peter Pilotto was able to grew during the economic crises, the brand will certainly be successful in the future.
We will definitely keep our eyes on these two talented designers.