Franzel Amsterdam SS2015 Amsterdam Fashion Week

Female models dressed in nothing but their undies got dressed by a group of male models todat at Franzel. A undressing/dressing trick we’ve seen before at Viktor & Rolf and once again proved to work it’s magic. They kicked off a strong and streetswise collection for both men and women. Full of casual chic items and graphic prints any cool kid will want to get it’s hands on asap. Sweatshirts and shorts were extra wide for both of the sexes. Shirts were only buttoned at the top. Bomber jackets came in multiple variations as fisher hats, undone hair, white sport socks, sneakers and models walking tall with their hands in their pockets added some more swag. The show was so well received the stylish kids in the audience even lost their cool over their excitement for Franzel’s creations and we can see why…

Ready to Fish SS2015 Amsterdam Fashion Week

Ilja Visser’s Ready to Fish seemed to be revived today. It sparkled and shined more than ever. Not literally though, the brand is way to casual for sequins and beads. No, it was the RTF bright colored (with orange, lavender, greens and blues), kinetic art (a type of art which is all about movement and gravity) inspired summer print and it’s use of sporty fabrics that made it feel extremely fresh combined with sand, black and white tones. Though inspired by a man’s silhouette the simple dresses and structured sweaters, boyish shorts and casual coats looked like the perfect clean SS2015 wardrobe additions for any, and especially the Dutch, woman. The towering high shoes will not be bought in such big quantities, then again they’re the perfect key items to attract the attention of A listers (Alicia Keys and Gaga both wore creations of Ilja before). SS2015 is not around the corner just yet, but Ilja is already sending her positive summer vibes.

Fernanda Fernandes and Joelle & Bregje SS2015 Amsterdam Fashion Week

Brazilian born Fernanda Fernandes (Isn’t that a perfect stage name?) showed her work for the very first time during her Amsterdam Fashion Week LAB show today. A show which kicked off surprisingly, by the sound of whispers and people walking on a completely dark runway holding candles in their hands. A church bell sound followed by loud monkey noise and then the models appeared. They were covered in a mix of patent leather, lame, fur, feathers and sheer materials. Corsets, capes, a Jezus inspired crown, laced up boots, masks, chokers and wide coats stressed the religious part of the collection. While several monkey printed items added a touch of humor. Fernandes closed with a large red cape embellished with gold and an ivory look with angel wings. Sensuality and edginess combined in her ‘Quinto Simia’ collection (translated Fith Monkey). We’re curious to see what’s next.

Textile designer Joelle & fashion designer Bregje experienced their fashion week debut today by showing their IINUA collection. A selection of perfectly tailored looks, which weren’t entirely new to us. During FashionClash Joelle Boers already showed some of it. Graphic prints connected the dots in their sporty chic collection, which included both cute dresses and sportive parkas. Hoodies and pointy shoulders played a big part, while towering high shoes designed by Chris van den Elzen and some arty facial decoration completed the contrasting yet harmonious looks. As Joelle and Bregje took their bow at the end we could see that contradiction in their looks as well. A contrast which seemed to work pretty awesome united in IINUA.

Fashion Week Amsterdam SS2015, this was Day 1

Day 1 of Mercedes Benz Fashion Week Amsterdam is a fact. With a great openingshow of Claes Iversen, a surprising debut of Olaf Hussein and an inspiring performance of ZERO by Nanine Linning.

Iris van Herpen x Zero Performance SS2015 Amsterdam Fashion Week

Assuming we were attending a regular fashion show, we entered the Gashouder on Thursday night to see Iris van Herpen. But there was nothing regular about this show, we were in for a treat! Instead of the average collection presentation Iris van Herpen teamed up with dance organization Zero (ZERO by Nanine Linning) and surprised us with a modern dance performance. A group of dancers dressed in Iris van Herpen’s black creations from her couture collection of 2012 moved around the catwalk in their very own particular way. Their performance had a sense of modernity, it felt futuristic, yet at the same time it seemed very creature-like and close to nature, mostly because of the costumes. Fashion wise the story didn’t evolve through the act, but a true spectacle it was!

Olaf Hussein SS2015 Amsterdam Fashion Week

For the very first time designer Olaf Hussein (Hussein Yussuf) presented his namesake denim label during the opening night of Amsterdam Fashion Week. He showed a strong, consistent selection of twelve tough menswear looks inspired by de Mod period, end fifties. Sweaters, shirts, coats and – naturally – a bunch of denim formed the base of his sharp cut line. All produced with a modern eye for detail, which came through in drawstring stitches and seams sealing, but also in the lining of T-shirts and the collars of the shirts. Nothing too extraordinary at first sight, but the more impressive once you took a closer look. Classic with a modern touch. A modern touch that was technologically translated via show partner Vodafone too, since all clothes could be bought online immediately after the fashion show. We can only cheer for Olaf’s straightforward strategy, cause once we see something we like, we need it in our wardrobes a.s.a.p.!

Claes Iversen SS2015 Amsterdam Fashion Week

Designer Claes Iversen had the honour of opening this edition of Amsterdam Fashion Week (AFW). Or should we say the AFW had the honour? On Thursday night he presented his SS2015 collection; selection of his couture creations combined with designs from his brand new (more affordable) prêt-à-portercollection ‘II by Claes Iversen’. Clothes that still carried his signature; his love for couture and craftsmanship plus a lot of eye for detail. Yet clothes that brought a totally different vibe with them. Practical pieces that were more about wearability and fitting in with the rest of a woman’s wardrobe, other than being complete head turners on their own. Claes introduced sweat shirts (who would have thought?) decorated by crystals and shorts, shirt dresses and trench coats, pleated pants and suit jackets. Basically a complete wardrobe with a strong focus on tailoring, to take you from a casual shopping spree to a fancy dinner. Overall the clothes were clean, almost minimalistic. Yet it wouldn’t have been a true Claes show without the embroidered flowers, the rich fabrics and the ultra elegant silhouettes. Not to forget his signature pleating, draping and folding. Claes’ seahorse print, some of his airy knits and his color palette of nudes, sands and whites alternated by touches of green and yellow definitely screamed summer. A chic summer we can’t wait for to happen. Two by Claes Iversen, we’ll take one of each piece please!

Streetfashion Amsterdam Denim Days 2014, Blueprint

What are you wearing during the Amsterdam Denim Days? Your vintage Levi’s, a bespoke Denham or your latest G Star Raw-jeans? We don’t judge, we’re not the fashion-police, we just enjoy fashion, denim and your own personal style. These are the pics made during Kingpins Show, the tradefair that kicked of Amstrerdam Denim Days.

 

Streetfashion Amsterdam Denim Days 2014, Kingpins Show

What are you wearing during the Amsterdam Denim Days? Your vintage Levi’s, a bespoke Denham or your latest G Star Raw-jeans? We don’t judge, we’re not the fashion-police, we just enjoy fashion, denim and your own personal style. These are the pics made during Kingpins Show, the tradefair that kicked of Amstrerdam Denim Days.

 

Amsterdam Denim Days 2014, Blueprint

Blueprint is a two day event for everybody who loves denim. It presents denim brands & labels directly to consumers, shop pros, producers, stylists, students, designers, retailers and other denim-heads.

But Blueprint will also show all kinds of aspects of the most iconic material in fashion with an inspiring program containing  seminars, exhibitions, workshops, documentaries, laser-print demo’s, live music & entertainment, HTNK’s Story Store, a vintage market, denim archive, food & drinks and many more to explore.

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