Roya Hesam & ZEM – LAB Catwalk Fashion Shows SS2012

July 14, 2011 by Jetty
Filed under AIFW, Amsterdam, Fashion, Menswear, womenswear

Thursday is one of the busiest days of the whole Fashion Week with a lot of LAB shows. We started off with ZEM and Roya Hesam, two upcoming designers, who both presented 10 looks.

ZEM – menswear

Designer Samira Algoe based her second AIFW- collection on classic beachwear for men. She used sun, see and beach as the inspiration for her clean and well tailored looks. Most items were made out of two parts (and two or more shades). The sheer silk cotton and the ultra-short pants appeared a little feminine, but overall the clothes felt pretty wearable. Sunny accessories were gave the collection a nice little extra.

Roya Hesam – womenswear

Roya showed her minimalistic but very feminine collection Facing Skills. She used airy fabrics and soft shades. Her dresses, jumpsuits and pants looked elegant and smooth, perfect for summer. There was a little boob flash here and there, but that didn’t spoiled the fun.