WOMENSWEAR TREND FW2016: Military Moment

December 9, 2016 by  
Filed under Fashion, Trends, womenswear


Like many trends military influences come and go every few years. Remember the military hype in 2013? Three years later army inspired coats are having a moment again. Major brands like Prada, Marni and Maison Martin Margiela introduced a woolen army green military coat in their fall/winter collections. Coats that are tough yet sexy and feminine at the same time. They breathe power and strength because they’re double breasted and long. They have large collars and big pockets. Yet the cinched waists give them some elegancy as well. Making the military coat the ultimate item to top of a festive winter look. Gucci slippers, Burlington socks, a shiny Margiela skirt topped off with a red lined Burberry number. Tough love.

Trend Report FW2010: military style

August 16, 2010 by  
Filed under Fashion, Featured Items, womenswear

Uniforms in some way always are very appealing. So it’s no surprise the army trend is very popular in fashion. We already saw the army style last season and for winter 2010 many clothes still have an army influence.

The army details are mostly translated to army coats and jackets. Those are often long, camouflage-colored and have details like epaulettes and fringes on the shoulders.

The Max Mara show was full of those coats. They were floor-sweeping long and immediately gave the models a certain status. They looked confident, as if they could rule the world. Jean Paul Gaultier, Burberry and Balmain all had army coats in their collections too. Navy blue and army green being the two most chosen colors.

The long coats won’t be very handy when, for example, having to hop on a bike. Yet they look stylish and will keep you warm from head to toe. And…march!