Trend Report SS2013: Shimmer & Shine

June 7, 2013 by  
Filed under womenswear

Burberry, Dior, Comme des Garcons, Diane von Furstenberg, Jonathan Saunders, Viktor & Rolf; all major fashion houses that presented shiny summer collection. From gold and silver to colorful metallic and nacre coatings; it was all shimmer and shine on this season’s runways. Of course those floor length V&R and Dior skirts are not really suited for your average day at the office. But most designers managed to make metallics look very suitable for wearing on any given day. Tank tops, pencil skirts, loose blouses and tailored jackets all got the shine treatment (whether it being made of sequins or just a nacre layer) and were worn with minimal embellishments. The looks breathed optimism, future and festivity and we can’t help but feel happy while scrolling through those images. With this trend we go from the office straight to any fashion party in the same look and still turn heads. Now who doesn’t like that?

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Trend Report SS2013: Structured Volume

June 5, 2013 by  
Filed under womenswear

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They might look rather futuristic at first sight, yet structured looks are conquering the catwalks. Sweaters, skirts, jackets; they’re all getting lots of volume. Around the collar, in the shoulders, around the waist and near the hemline. Unfortunately not a very wearable look for everyone, but we spotted countless petite fashion week visitors pulling off this trend. On the streets we mostly spotted those Balenciaga space sweaters. Next year, though, it will be a whole different story. As the new ruffled/structured Balenciaga, the strong shouldered Balmain and the voluminous Burberry collections hit the streets. Those tiny editor/blogger figures will be fully covered by blow up designs, with only two slim legs appearing from underneath it giving away their tiny frames. Streetstyle photogs will have their hands full capturing all structured styles and the front row will be even more packed now that outfits take up so many extra space. Welcome to the future.

Trend Report SS2013: Nature Inspired

June 3, 2013 by  
Filed under womenswear

Summer after summer we’ve seen floral prints concurring the runways. This season too the flower popped up during numerous big fashion shows, but it wasn’t the only nature inspired detail. Besides flowers, big leaves, water patterns, mountains, trees and animal were all part of this nature trend. And whether graphically printed (Just Cavalli, Matthew Williamson) or hand embroidered (Prada, Chanel); every single mountain, leef or flower looked stunning. Dries van Noten, Carlos Miele and Just Cavalli opted for printed sheerness, while Antonio Marras, Anna Sui and Bottega Veneta choose thicker, more structured fabrics. We found the biggest jungle out there at Kenzo. Here full on printed jumpsuits, busy printed safari looks and large bright leopard prints combined with tiger (it) sweaters warmed us up for a tropical summer 2013.

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Trend Report SS2013: Modern Grunge

May 31, 2013 by  
Filed under Trends

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Grunge is back in fashion and it has a slightly new identity. The modern way we express grunge is slightly more feminine, a little more colorful and perhaps therefore a bit more accessible too. Dries van Noten brought back the tartan print back to life and made it sexier by using it on sheer fabrics. Philip Lim gave his models a tartan print to go too as he tied it around their waists in a nineties kind of way. But there’s more to grunge than this Scottish check. Denim, dark leather, piercings and beanies are revived as well, mixed together in a lighter, more playful way then ever before. And though we still see a lot of black leather within this trend Saint Laurent and Lim proof even floral prints can portray grunge. And let’s not forget the grunge-inspired beauty; dark lips & eyes, super straight or funky frizzy hair. See our gallery for all spring/summer grunge inspiration and take a sneak peek at some of the fall/winter collections for even more on this theme.

Trend Report SS2013: Patchwork Pioneers

May 29, 2013 by  
Filed under womenswear

So we’ve had the mixing bold (retro) prints and colors trend. Now it’s time to take it to another level. This season therefore is all about patchwork fashion items. Jackets, skirts and dresses made out of multiple – very different – fabrics sewn together. Though it’s more of a trend you’d usually associate with winter several designers (the patchwork pioneers) have been able to give it a fresh summer feeling. At Erdem light spring prints were combined with a leather snake fabrics. Antonio Marras mixed different fresh looking tweeds, army and floral prints together. Preen used colorful stripes and snake prints for his dresses and skirts. The designers at Proenza Schouler used snake skin for their patchwork too, as Rodarte experimented with a mix of colors, prints and materials. On the streets it was still a little too early to spot this patchwork phenomena (although the jersey sweaters with printed scarf parts are some kind of patchwork too). Yet once all girls are bored of their fully printed looks they’ll undoubtedly head into this direction.

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Trend Report SS2013: Black Crows

May 27, 2013 by  
Filed under womenswear


Although during fashion season the streets are usually filled with the most extraordinary dressed fashion show visitors, the rest of the year the bigger part of the fashion professionals dresses up in nothing but black. Good news for those people ’cause even this summer wearing all black is the way to go. Lanvin, Etro, Saint Laurent showed it. And of course Ann Demeulemeester, Yohji Yamamoto and Comme des Garcons stressed their darker side. Now you might find this ‘Black Crow-look’ (as Suzy Menkes described it) a little boring, fact is black is always right. Or like Yamamoto put it: “Black is modest and arrogant at the same time. Black is lazy and easy – but mysterious. But above all black says this: “I don’t bother you – don’t bother me”.” So keep that in the back of your mind when you’re selecting your full on black attire. And be sure to keep things interesting by mixing knits with mesh, cotton with sheerness and lace with wool for that unexpected 2013 twist.

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Trend Report SS2013: Subtle & Chic

May 24, 2013 by  
Filed under womenswear

So it appears the minimalistic trend is not going anywhere for a while. And even after a few seasons of simplicity; new ways to work the less is more look are discovered. Designers are still fully focused on discovering new materials and silhouettes. Plus the good old – never out of style – combination of black and white was everywhere (Gucci, Marc Jacobs, Roland Mouret) for spring/summer.The funny thing with this trend is, that even though the monochrome/minimalistic hype is obvious, fashion week go-ers still seem to find it a bit of a too safe choice. In order to impress the growing number of streetstyle photogs they rather rock full on printed looks and bright colored attires in and around the fashion show venues. Only to hit the office in a simple (but chic) black & white ensemble the next Monday morning. A remarkable, yet interesting side of today’s fashion..

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Trend Report SS2013: Sorbet Chic

May 22, 2013 by  
Filed under Trends

They´re feminine, flattering and look so sweet you almost want to take a bite out of them. For this year too the international runways were filled with pastel shades. From vanilla and lemon, to blueberry and pistache; sorbet chic is the color way to go. Always part of the sweet tooth team Blugirl and Blumarine, but also Valentino and Chloé went for sheer, ruffled pastel looks. As Fendi (shades of salmon and mustard work so well together), Chalayan and Mulberry opted for a cleaner kind of look. And that´s exactly how we saw these pastel hues back on the streets; less feminine (away with the ruffles and the lace) and more structured (thick fabrics, masculine shapes). Surprising in a way, yet still very natural. Which flavours are you combining this season?

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Trend Report SS2013: Passive Active

May 17, 2013 by  
Filed under womenswear

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Looking like a top athlete without exercising, that’s this season’s active-passive trend. ‘Cause even though those Alexander Wang, CNC, DKNY and Philip Lim design appear super sporty, we’re afraid you can not even make a 100m run it them. All that sheerness, those cut outs and mesh fabrics of course breathe a sporty vibe, but construction-wise they might not survive a real exercise. Yet of course that doesn’t mean we won’t fully embrace those baseball style jackets, oversize sheer sweaters, large collars, hoodies and bright & white combining jackets. Add a cool leather cap (you’ve probably already scored one of those last winter) and a pair of limited edition Nike Air Max and release your inner sporty spice!

Trend Report SS2013: Checks Reinvented

May 15, 2013 by  
Filed under Trends

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This summer is all about graphics. And besides wide stripes checks have been revised by a large number of designers. It’s gone with the tame housewife checks, the rough lumberjack prints and the folkloristic tartans; this season checks are feminine, young, fun and modern. The chicest sheer examples were probably presented by Dries van Noten, who manged to perfectly blend colors, materials and floral prints in his summer looks. At Louis Vuitton, where even the catwalk was checked, they were the key aspect of the show. Sportmax and Chanel added some sheerness, Marni started mixing, Philip Lim went for fresh checks and floral accents. Then of course there were harlequin, pied-de-poule and tartan examples both on the runway and the streets. Whether it’s a checked suit or a lumberjack blouse tied around your waist; there’s no avoiding this trend. Checks please!

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