Viktor & Rolf Catwalk Fashion Show ss2010
Off course Viktor & Rolf’s ss2010 collection had everything to do with their new perfume Eau Mega. Their new scent – fresh & elegant – was not only a gift for the audience, the motto “megafy yourself’ also underlined their collection: mega-dresses, mega-make-up and mega-hair – all with a nodd to the eighties. The designers are attracted and inspired by what they call mega-women: strong women who follow their own path and are uncompromisingly themselves. For that reason the duo invited Roisin Murphy to perform live at the show. Thick layers of tulle played a major – mega – part in the collection, appearing as colorful ruffles outlining black jackets and dresses or as wide long skirts in eveningdresses with holes cutout by a laser. Tulle was also draped as a thin layer in a different color to black (one shoulder) dresses. Viktor & Rolf also had their boudoir-moment – as seen in Milan and at the first days in Paris – and translated that in silky pyjamalike suits, loose jackets and softly draped trousers in pastelshades embroidered with a patchwork of flowers. The impact on the public was, well, mega.