Gareth Pugh Catwalk Fashion Show ss2010

Gareth Pugh is fashion’s new darling. And everybody want to be part of his popularity these days regarding all the vips front row like Rihanna and Michael Stipe. For his ss 2010 collection Pugh moved away from his hard edged super-structured looks, this time he emphasized a more romantic and softer mood. The first outfit—an loose trench over a floating chiffon dress in  shades of gray—set the mood, along with wrapped heads, makeup that shaded the models’ faces as though they’d walked through an ash cloud. Of course Pugh experimented with fabrics: feather-light tops, micro-pleats or slashed crepe & chiffon for dresses and pants. This collection seemed a new step for Gareth Pugh, daring but effective.