Milan Catwalk Fashion Show fw2010 : Emporio Armani
The Emporio Armani show for fall/winter 2010 opened with a few groups of models wearing different sets of sportswear. The clothes were often made out of sporty rubber and most models wore crazy bonnets to finish their looks.
After the sport-influenced clothes many suits came by. Those – pretty tight – suits mostly came in grey. Grey happened to be the main color of the collection, representing the landscape of the big city (asphalt grey, rainy day grey). Yet it was often mixed with neon-colors to add a techno edge to the outfits. The many zippers on those outfits added to that feeling.
Since the show was all about geometry, many suits had small checks or circles in black and white. Armani also presented some graphic knitwear.
The accessories for the show were hats (which the models carried on their backs), sunglasses and gloves. The models walked the catwalk on big shoes that matched the shades of grey of their outfits.
At the end Armani showed the results of his collaboration with Reebok. About thirty models came on to the runway at the same time, wearing nothing but some men’ s briefs and the new EA7/Reebok shoes. We have to admit, we had a hard time focusing on those shoes!